Pure Home + Living, an indigenous home décor chain of stores with a pan-India presence by DLF Brands, is expanding its retail presence in India with the opening of its 25th store in Bengaluru’s Indiranagar. Being in one of the prime locations in Bengaluru, Pure Home + Living will feature the largest variety of home décor products.
The flagship store will also be the third store in India that will have a well-displayed furniture line by Pure Home + Living. Around 3,000 square feet in size, the store promises comprehensive lifestyle solutions to appeal to a wide audience and complement the different styles of every home. The store has been thoughtfully designed to wow customers visually with its high-quality affordable products, sourced from more than ten different countries, including Thailand, Vietnam, Turkey, and the Czech Republic, to mention a few.
Zafar Baig, Chief Brand Officer, Pure Home + Living said, "We are thrilled to open our 25th flagship store in Indiranagar's 100ft Road. We believe that being positioned on such a prominent high street will allow us to connect more meaningfully with our discerning customers. We look forward to catering to the customers of Bengaluru by providing them with well-curated décor along with a furniture line that is currently available in only 3 stores across India. While our products are sourced globally, we have a great emphasis on Make in India. All our products are designed and curated by a very experienced team of designers. Additionally, the ambiance we have created in the store coupled with our endeavor to provide the best possible customer service has us very excited and very much looking forward to developing long-lasting relationships with our customers.”
Pure Home + Living aims to become India’s most aspirational home and lifestyle retailing brand, providing world-class quality products and services at reasonable prices to customers in India and abroad. The brand aims to build a massive presence and will be opening more stores across the country by the end of the financial year.