R for Rabbit is expanding its business portfolio by entering a new category after carving out a niche in the market with various categories of baby gear.
The company is launching its first baby diapers named Feather Diapers - the next-gen diaper that breathes and Feather Water wipes. Additionally, to ease the daily struggles of mothers or caretakers to dispose of stale diapers, the brand has also forayed into India’s first diaper bins by named Hygo Bin.
Pampers (P&G group), MamyPoko (Unicharm), Huggies (Kimberley Clark), Himalaya, and other organized competitors dominate the baby diaper industry. R for Rabbit has entered the premium baby diaper category with the objective of capturing market share through superior quality and performance while preserving baby hygiene and keeping comfortability in mind. It will offer the finest product to the market, transforming R for Rabbit into a one-stop destination for all the diapering needs.
Kunal Popat, Founder, R for Rabbit said, “R for Rabbit has always been at the forefront to create innovative, quality, and hygienic products for babies and kids. Entering the new segment of the baby diaper market, we are delighted to expand our business in the diapering segment with best-in-class quality and performance diapers which are mostly available only in Europe and USA. Our newly launched India’s most breathable diapers will cater to the pain points of the parents who are looking for solutions in terms of rashes, leakages, and comfort.”
R for Rabbit has a pan-India presence and provides a diverse range of baby products such as Baby Gear, Ride-Ons, Nursing, and Feeding Range, Activity and Bathing Toys, and many more. The company has created new products that are tailored to Indian preferences and needs, while still incorporating world-class safety standards and technology.