R for Rabbit Eyes to Expand in Middle-East
R for Rabbit Eyes to Expand in Middle-East

D2C baby product brand, R for Rabbit, is expanding its business to the Middle- East, forming a distribution agreement with global fashion and lifestyle brand conglomerate Apparel Group. The company will be seeking a 10 percent growth in revenue from this expansion. 

Middle-east is one of the biggest markets and is considered the most happening market, possessing multiple opportunities for a brand to strengthen its global presence. The major factors driving the expansion in Middle East Asia (MEA) are the rise in government investment, growth in technology and population, and the increasing need for industrial development. 

The company’s current revenue run rate is around Rs 100 crore, and the company expects to double its revenue in the span of 3 to 5 years. With this expansion, the company is also looking to create broader brand awareness amongst its consumers overseas and seek over 10 percent sales within a year. 

The impact of Covid-19 primarily affected the industries and various markets. Even, R for Rabbit observed disruption in both their logistics and functioning. But the brand picked up the pace and was able to resume its business. 

Kunal Popat, Founder, R for Rabbit said, “We are pleased with the collaboration of R for Rabbit and Apparel Group. Seeing multiple opportunities in the Middle East, we are keen to enter a new geographic and expand our business. Our expansion plan will benefit our business, and we are expecting to see over 10 percent revenue within a year. We aim to accelerate our business growth in the coming few years and seek to double our revenue in 3 to 5 years.” 

“We will be offering our various range of products in the middle-east region about 100 SKU’s. Our company is well recognized among our Indian consumers and with this expansion in the middle east, we expect to see our business grow exponentially. Furthermore, we will be at the forefront to create innovative, quality, and hygienic products for babies and kids,” he added.

Rahul Pawar, Business Head of R&B Kids said, “The Apparel Group continues to identify innovative approaches to partnerships that enable R&B Kids to stay at the forefront of consumer trends across retail and e-commerce platforms. We believe this collaboration will create compelling and sustainable value for our system and our shareowners. Together, working as a team, we will unlock the full potential of retail and digital transformations and place our clients on the best path for success in the new Middle East region.

R for Rabbit has a pan-India presence offering a diverse range of baby products, including Baby Gear, Ride-Ons, Nursing, Feeding Range, Activity Bathing toys, Baby care, baby grooming kit, and many more. Company Recently Launched Feather Diapers – Premium Diapers for the consumers who are aspiring for International quality and comfort for their little ones. 

Founded by the entrepreneur couple Kunal Popat and Kinjal Popat, the company focuses on developing safe baby products that meet international safety guidelines at accessible price points. After the birth of their daughter Aarna, they observed a huge gap in the design and quality of the baby products available in the market, and R for Rabbit was conceptualized to fill the space of high quality, “Designed in India” baby products brand. 

Prioritizing safety and sustainability, the brand believes in making the parenting experience fun, safe and simple while delivering a comfortable lifestyle for the healthy development of babies and children. The company has developed innovative products suited to Indian tastes and requirements, embedded with world-class safety standards and technology. The four fundamental aspects that embody the brand include Certified Safety Standards, Innovation, Robust Quality, and Excellent Customer Service.

R for Rabbit recently expanded its product portfolio and launched baby care products such as baby diapers, diaper pails, and baby wipes. In addition, the company has recently raised funding of Rs 40 crore from a Private Equity firm, Xponentia Capital Partners. This will help strengthen the company’s brand approach, scaling distribution and operations in the domestic market, enhancing the existing product portfolio, and introducing new categories of products. The brand is also planning to expand in Nepal and Bhutan in the coming time.

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