Rage Coffee Plans to Increase Revenue by 3x in 2021

Rage Coffee, a Delhi-based FMCG coffee company that manufactures, markets, and distributes innovative packaged coffee products, is planning to grow its revenues 3x this year.

Swiftly scaling up new territories since its inception in 2018, the D2C brand has so far expanded its offline network from 5 to 20 distributors, 4 CFAs, covering 600+ offline touchpoints across India. The company's 75 percent of sales come from its website, while 25 percent is generated from sales on e-commerce platforms, including Amazon and Flipkart.

Recently, Rage Coffee has expanded its product offering with the launch of two new products, Cold Brew Bags and Ground Coffee. 

While the brand's Cold Brew Bags is available in 5 different flavors, Rage's Ground Coffee is available in various grind sizes including South Indian Filter Press, French Press, Moka Pot, Pour Over, Aeropress, Drip Machine, and Home Stainer. The brand is also offering its grinds in 4 blends namely Rise Blend, Vita Blend, Soul Blend, and OG Blend. These products are bound to offer coffee connoisseurs all the goodness of fresh coffee that can be prepared instantly at home without any hassle.

Besides these, in the instant coffee range, Rage Coffee offers 8 exotic flavors including Irish Hazelnut, Dark Chocolate, Chai Latte, Butterscotch Delight, Sparky Orange, and a few others. It also offers first-of-its-kind coffee shots that are easy to carry in a pocket or purse. 

Speaking on the development, Bharat Sethi, Founder & CEO of Rage Coffee, said, "The coffee industry in India has been growing at a very fast pace and been witnessing constant innovations. Our underlying intention has always been to bring a unique coffee experience for more and more people. Keeping this in mind, we have expanded our product range and I am excited to see the response from the market for both the newly launched products."

Rage Coffee products that are gluten-free and vegan-friendly, with no added sugar, are infused with six plant-based vitamins. They are made from 100 percent Arabica beans and offer a perfect caffeine kick. The products are also US FDA, FSSAI, GMP, ISO certified and tested. 

Rage Coffee has recently accepted into Amazon's Global Selling Accelerator Program, which plans to take Indian brands to global markets through the Amazon network.  

Last month, the company raised an undisclosed amount of growth capital as part of its pre-Series A funding round from a clutch of investors led by Refex Capital. It has plans of using the raised funds for marketing and distribution purposes, scaling up its production, and launching innovative new products.