Footwear and clothing brand Reebok and renowned candy company Jelly Belly have unveiled their collaboration Reebok X Jelly Belly footwear collection. Featuring silhouettes for adults and children, the line is inspired by the extensive collection of Jelly Belly gourmet jelly bean flavors.
The unique flavors from the candy brand are represented in bold colors of the shoe collection as well as on the sock liners of each model. The shoes even incorporate a literal representation of Jelly Belly’s signature sweetness by using a sustainable bio textile that is sourced from sugarcane, the same plant used to create sugar, which makes for some truly sweet kicks.
The details on the silhouettes featured in the collection include:
• Club C Legacy (Rs 8,999) – This Club C Legacy is inspired by BeanBoozled, a game developed by Jelly Belly in which players spin a wheel and eat the jelly bean that matches the color it lands on. The catch is that the pack contains two versions of each color – one tasty (ex. Tutti-Fruitti) and one weird and wild (ex. Stinky Socks). The upper of the shoe references all the BeanBoozled flavors in the latest 6th edition version as well as the 'CAUTION' graphic from the packaging.
• Instapump Fury (Rs 15,999) – Featuring some of the brightest fruit flavors Jelly Belly has to offer, this Instapump has a multi-color upper referencing the sour cherry, pink grapefruit, berry blue, lime, and plum flavors. The silhouette also features silicone details on the toe and PUMP bladder.
• Club C Revenge(Rs 6,999) – Inspired by classic summer treats, the Reebok x Jelly Belly Club C Revenge keeps the iconic chalk upper and incorporates colorful details from the featured flavors – from the strawberry daiquiri to caramel corn – on the stripes, tongue, heel, and lining. The top lace hole has even been replaced with a chocolate pudding jelly bean detail.
• Club C Legacy (Rs 8,999) – This version of the classic silhouette features some of your favorite flavors including, lemon-lime, island punch, and cream soda. Similar to the Club C Revenge, this shoe retains its iconic chalk upper but is overlayed with some of the bold colours inspired by the beloved flavours. Other features include contrast stitching throughout and a gradient mid-panel.
• Classic Leather Legacy(Rs 6,999) – Rounding out the collection is the Reebok x Jelly Belly Classic Leather Legacy which incorporates some of the most iconic Jelly Belly flavors including liquorice, tutti-fruitti, and bubble gum. Each of these flavours, and more, are represented in the colours of the shoe, which is covered in an eye-catching gradient upper.
The all-new Reebok x Jelly Belly footwear collection is available in kids and unisex sizes starting at Rs 4,599 on the brand website, select retailers, VegNonVeg, Superkicks and Myntra.