Reliance Jewels Unveils Exclusive Jewelry Collection 'Aabhar'
Reliance Jewels Unveils Exclusive Jewelry Collection 'Aabhar'

Reliance Jewels has launched an extension to its already ongoing exclusive jewelry collection, Aabhar. With the launch of this collection, Reliance Jewels extends its gratitude with the theme #RishtonKaDhaga that binds them to their customers, employees, and artisans. This year’s new collection is inspired by the Tarkashi, Macrame, and Crochet, which symbolizes the thread of love, trust, and togetherness.

The collection features unique handcrafted gold and diamond earring designs. It includes a traditional and contemporary mix of danglers, fringes, top and drops, chandeliers, jhumkis, studs, and chandbalis.

With Aabhar and the theme that has a copy like “Jisne humein aap se aur aapko humse baandh rakha hai",  “Joh hunar and pyaar ko ek taar se jodta hai”, Reliance Jewels aims to thank all its patrons for weaving trust in the brand and showcasing the extraordinarily crafted jewelry. 

Reliance Jewels Unveils Exclusive Jewellery Collection 'Aabhar'

Commenting about the collection, Sunil Nayak, CEO of Reliance Jewels, said, "Through this collection and campaign we want to thank everyone who has supported and shown trust in us all these years. We aim to strengthen our bonds with more trust and love through the launch of the Aabhar collection inspired by Tarkashi, Macrame, and Crochet.  Hope our customers will love experiencing this beautiful collection weaved with love, affection, and gratitude."

The new collection will be exclusively available at all Reliance Jewels Flagship operational showrooms, shop-in shops across the country, and the Reliance Jewels website.

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[Funding Alert] Salty Bags Rs 5.4 cr from Marquee Investors
[Funding Alert] Salty Bags Rs 5.4 cr from Marquee Investors

Salty has successfully raised Rs 5.4 crore in a recent funding round, securing support from marquee investors: Anicut Capital, All in Capital, Suashish Diamonds, JK Group, and other investors.

Founded with a vision to redefine fashion jewelry, Salty has rapidly become a beacon of style, resonating with consumers seeking distinctive and expressive accessories. This recent funding milestone not only highlights the brand's growing popularity but also signifies a new chapter in Salty's journey. The funds will be strategically used to foster team expansion and launch a new product range, as the brand continues its mission to provide high-quality and affordable fashion accessories to consumers.

"We are thrilled to have such experienced consumer space investors as partners. Their support speaks volumes about the potential that is there in this space and we are excited about the opportunities that lie ahead. This is not just a financial milestone; it's a testament to the hard work of our team and the unwavering support of our community. We aim to achieve 40 crore annual revenue run rate in 2024 and expand our design range to include over 3000 products,” said Kanishka Garg, Twishaa Gupta, and Sonaal Goel, Co-Founders of Salty.

We are excited to back Salty's vision of bringing high-quality and affordable accessories to Indian consumers. Salty has shown exceptional efficiency in its one-year journey. We believe that Salty has the potential to become a key player in the e-commerce and jewelry space. We look forward to collaborating closely with the Salty team to achieve their ambitious goals and contribute to their continued success," said Ajay Anand, Partner, Anicut Capital.

Ashish Goenka of the Suashish Group mentioned, "We were impressed by the team and think that this venture is aligned with the emergence of fashion accessories as a category today's generation is in tune with. The team has come up with unique designs which demonstrate that they have a pulse on what younger generations want."

With over a year under its belt, Salty has become one of India's fastest-growing accessories brands, having fulfilled more than one lakh orders. The brand's encouraging history is demonstrated by its approval into the Startup India Seed Fund program and a community of 100K followers on Instagram.

Salty is poised to strategically deploy the raised capital to fuel several key initiatives. These include recruiting for key positions, expanding channels, and fortifying the brand's digital presence with the release of an App, propelling them towards the ambitious milestone of becoming a 100-crore company in the next few years.


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