Reliance Industries has launched its online portal Jiomart. With this, India’s biggest company by market value is making its entry into online food and grocery shopping.
Jiomart will be connecting last-mile neighbourhood stores and consumers by leveraging data and technology capabilities of Reliance’s telecom business Jio and the cash-and-carry infrastructure of its retailing arm.
The web portal will be an aggregator where it will be partnering with local grocers and equip them with points of sale (PoS) terminals, low-interest working capital, inventory management skills, and GST compliance.
In January last year, Mukesh Ambani, Chairman of Reliance Industries, said that group companies Reliance Retail and Jio would jointly introduce a new e-commerce platform in India.
Currently, Jiomart’s services, with the tagline 'India ki nayi dukaan', are available in the outskirts of Mumbai, in suburbs like Thane, Kalyan and Navi Mumbai. The portal provides free home delivery, pre-registration discounts and options to buy over 50,000 grocery products online.
An official privy to the launch of the service said, “Kiranas are being registered and given POS machines with integrated billing applications. Also, it enables digital transactions, promotions including loyalty, discount coupons by fast moving consumer goods firms and supply chain management.”