Reliance Retail is in advanced talks to get the rights for beauty retailer Sephora in India. The move could see Sephora operations transfer from Arvind Fashions Ltd., its current partner, to Reliance Retail. Arvind Fashions holds Sephora’s master franchise rights for India.
Sephora is a French multi-brand beauty products chain owned by the world’s top luxury goods retailer LVMH Moët Hennessy Louis Vuitton. Arvind Fashions Ltd. operates brands such as USPA, Tommy Hilfiger, Flying Machine, Arrow, Calvin Klein, and Sephora in India.
Sephora has 25 stores in 13 cities in India with brands in categories such as cosmetics, fragrances, skincare, makeup, and hair care, as per Arvind Fashions' annual report for the financial year 2021-22. Globally, the beauty retailer is known for retailing premium cosmetics and perfumes such as Bobbi Brown, Benefit Cosmetics, Lancome, etc, and is present in 35 countries with over 2,700 stores.
The move comes as Reliance Retail sets its eyes on India's beauty and personal care market after dominating the apparel retail segment in the country. The company is also inclined towards a multi-brand beauty retail concept for more mass market brands that will compete with the likes of omnichannel beauty retailer Nykaa.
Earlier this year, Reliance Retail Ltd also signed a long-term franchise agreement with American apparel major Gap Inc., after the latter terminated its franchise agreement with Arvind Lifestyle Brands in 2021.