Tapping on this growing menswear market and giving it a fresh spin, founder Shilpa Sethi has launched ‘Dapper’, Kolkata’s multi-designer store exclusively dedicated to menswear. The store showcases a finely curated collective of designers across categories, stocking apparel and accessories. Some big names to reckon with are ‘Rohit Gandhi + Rahul Khanna’, ‘Antar-Agni’, ‘Divyam Mehta’, ‘Arjan Dugal’, ‘Rajesh Pratap Singh’, ‘Khanijo’ and the likes from Delhi, ‘Payal Singhal’ from Mumbai, and ‘Vivek Karunakaran’ from Chennai amongst others that have found space in the store.
It is noteworthy that ‘Dapper’ has recently introduced an exclusive rack of shirts by H2O, designed by the noteworthy designer duo, Rohit Gandhi and Rahul Khanna. The shirts are solely available at Dapper, other than the flagship stores of the designer duo, Pan India.
All About the Collection :
The collection is based on ‘Straight Line’ clothing, retaining the very basic elements of style & quality. The silhouettes are sharp and defined with an emphasis on fabrics, cuts and a lot of detailing rather than on embellishments. According to the duo, “We thought of curating a shirt collection, with every kind of print, every kind of collar. That's what H2O is.” Today, it has evolved into a label that many swear by, and the two ingenious boys — Rahul Khanna and Rohit Gandhi — are regarded as western wear veterans.
Menswear has been challenging for designers to design unlike womenwear where there are diverse varieties. Menswear are more specific in style and finding the best style as well as design requires heck of a creativity. In such a scenario, this exclusive rack of shirts designed by the duo aims to offer a fresh perspective about men’s clothing. As the name ‘Dapper’ suggests, it is truly dapper keeping the latest fashion intact.