Samsung Expands Contactless Offerings for Consumers

Consumers can get a life-like virtual shopping experience from their home with Augmented Reality demo for Samsung's flagship refrigerator and TV.
Samsung Expands Contactless Offerings for Consumers

Samsung, the consumer electronics brand, has expanded its contactless offerings for consumers with a new Augmented Reality (AR) enabled demo for its flagship refrigerator and TV that will let them virtually experience how their favorite Samsung products would look like in their homes.

Consumers can use the AR Demo to virtually place Samsung’s lifestyle TV The Serif in their living room or have a 360-degree view of how the latest SpaceMax FamilyHub refrigerator would look like in their kitchen, while also exploring detailed features of the products. Consumers can also check for the dimensions of the product and match it with the space and décor of their homes.

The AR Demo makes it easy for consumers to explore and discover Samsung products from the comfort of their homes and make informed purchase decisions, without stepping out of their homes.

Samsung Expands Contactless Offerings for Consumers

Samsung has launched AR Demo with The Serif lifestyle TVs and SpaceMax Family Hub refrigerators and will expand it to other products soon.

Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India, said, "As consumers spend more time at home and continue to look for smarter lifestyle choices, we wanted to ensure they can experience their favorite Samsung products right in the comfort of their homes and close transactions without stepping out. The new AR Demo enables our consumers with technology so they can make an informed decision in an experiential way."

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