Samsung has collaborated with Flipkart to introduce the Galaxy F series smartphones in India. With this, the Korean tech giant is aiming to further strengthen its position in the online retail segment.
The F series of devices will make its debut on the first day of the Big Billion Days sale in India next month. It will help Samsung cash in on the festive demand.
Last year, Samsung had introduced its India-first ''M'' series in the country with Amazon.
Asim Warsi, Senior Vice President and Head of E-Commerce Business, Samsung India, said, “Galaxy F has been designed in India in collaboration with Flipkart and will offer a feature-loaded option for young consumers. Galaxy F's proposition is ''full-on'', the lifestyle that defines today's young Gen Z consumers.”
The devices under the F series will be priced in the $200-250 (about Rs 14,700-18,500) range.
Warsi stated, “Samsung and Flipkart will launch a new smart upgrade programme build on our defense-grade mobile security platform Knox where, if a consumer buys Galaxy F41, he or she will get 30 per cent upfront discount and the balance 70 per cent amount can be paid in 12 easy installments.”
“Once the consumer returns the old device after 12 months, he or she can then upgrade to the new Samsung Galaxy smartphone with the same upfront sale scheme, which is the global first and no brand in India offers any such attractive scheme for the consumers to date,” he further added.
Samsung is aiming to exit the year with a 30% market share in online channel in value terms as compared to 15% last year.
Kalyan Krishnamurthy, CEO, Flipkart Group, said. “Our strategic partnership with Samsung reinforces our commitment to make the latest in technology accessible to over 250 million customers across Bharat, during a time when smartphones are bringing immense value to people's lives.”