Myntra announced the launch of Benefit Cosmetics on its platform. With more than 3,000 Brow Bars worldwide and award-winning brow products, Benefit is the No. 1 Brow Brand Worldwide. Well-known for its creative packaging, quirky names, and innovative beauty solutions, Benefit has swept the world with high-quality products and services that remain connected to the brand’s unique DNA.
Benefit Cosmetics will be a part of Myntra-Mall, India's first digital mall offering the brand a unique platform to connect with its consumers right from the launch. From customer-favorite brow products to mascaras, primers, face color, concealer, and lip tints, Benefit has something for everyone.
Founded in 1976 by twin sisters, Jean & Jane Ford, Benefit is currently one of the fastest-growing prestige beauty brands in the business with locations in over 59 countries across 5 continents and is part of the world’s leading luxury products group, Louis Vuitton Moet Hennessy (LVMH).
Commenting on the launch, Ayyappan Rajagopal, Chief Business Officer, Myntra, said, “The partnership with Benefit Cosmetics is going to strengthen Myntra’s commitment to offering the best of international beauty products to our brand conscious customers. The association will enhance our proposition, especially in the higher end of the segment. We are delighted to bring millions of fashion-forward customers to access to the best of international range from Benefit Cosmetics.”
“We’re not just in the makeup business, we’re in the feel-good business. Benefit describes its place in the world of beauty. Laughter and humor are at the heart of Benefit’s identity. Additionally, thoughtful innovation goes into how its formulas can be easy to apply for everyone. Benefit loves to create a colorful world for its unique products and services that all Benebabes can enjoy with a smile," he added.
Benefit started its India journey in 2012. Today, Benefit is present in 10 cities with 24 doors (offline stores) and 9 Brow Bar Beauty Lounges in India, dedicated to providing a fresh spirit of beauty.