Saundh Strengthens Offline Presence Opens 3 New Stores, Eyes to Open 25 More

An everyday luxury wear label for women, Saundh is known for a quintessential synthesis of the yesteryear charm with a contemporary touch.
Saundh Strengthens Offline Presence Opens 3 New Stores, Eyes to Open 25 More

The brand unveils 3 new stores in the last quarter of 2021 and is gearing to grow with about 25 stores planned by the end of the first quarter of 2022

An everyday luxury wear label for women, Saundh is known for a quintessential synthesis of the yesteryear charm with a contemporary touch. These attributes not only flow through the design process as well as the garments but are also reflected in the ambient interiors of the stores.

After launching in 2019, the brand has aggressively set on a sojourn to capture the heart of the Saundh tribe and retail space in marquee locations. They started with their flagship stores in Pedder Road, and the rest is history. Today with 10 store locations and a presence in multiple designer stores, they have their sights set on reaching their audience in all Tier l and ll cities. 

Saundh is conquering not just the hearts but also new geographical frontiers. The aim is to connect with the Saundh Tribe and be the ultimate wardrobe destination for women across India. With a mission to put Indian aesthetic in contemporary design language, they are ready with their new outpost and gearing up for SS’22. 

Being a homegrown D2C brand, they are to spread across the country with about 25 stores in the pipeline in the current fiscal year. With sights set on Kanpur, Bangalore, Indore, and the next outpost in Mumbai. The brand is also growing with EBO's who house similar sensibilities and have a broader outreach. The brand thinks digital-first, this approach helped it thrive during the terrible twos of retail – 2020 and 2021. It has a strong digital presence with add-on services like virtual appointments, customized fits, and doorstep delivery to further add to its credentials. The retail arm works in tandem with digital to help bring across an Omni experience.

Sarabjeet Saluja, Founder, and CEO, Saundh said, “Saundh as a brand stems from our love for textiles and our vision to create a global label inspired by India. We aim to create a niche where the gap between designer clothing, aesthetics and affordability minimizes. Our collections, drawn from our rich artistic heritage retold as print stories in contemporary silhouettes." 
 
Each season, they aim to highlight designs that are relevant for women of today and cater to their lifestyle holistically. Its modern contemporary silhouettes are a sensory treat and have found quite a few Bollywood celebrities as die-hard aficionados.

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