Senco Gold, and Diamonds, one of the largest organized jewelry retail players in Eastern India has roped in renowned Bengali actress Madhumita Sarcar and the popular Assamese actress and dancer, Sunita Kaushik as its regional ambassadors.
As part of its hyperlocal’ approach, Senco Gold and Diamonds has chosen renowned Bengali actress Madhumita Sarcar and popular Assamese actress and dancer, Sunita Kaushik as its regional brand ambassadors, to establish a deeper customer connect and enhance the visibility of the brand in east and north-eastern regions. Kiara Advani is Senco’s brand ambassador since October 2021.
While Madhumita Sarcar of Bojhena Se Bojhena fame will promote the brand in West Bengal through a campaign that will go live on the occasion of Poila Boisakh, the Bengali New Year; Sunita Kaushik will portray the legacy of the brand and its wide range of exquisite jewelry collections in the North-Eastern states of Assam and Tripura around the same time as Bohag Bihu, a widely celebrated festival in Assam.
Joita Sen, Director, Head - Design, and Marketing, Senco Gold and Diamonds said, “ With a legacy of more than five decades and roots in the east, it was a natural choice for us to on-board regional brand ambassadors for West Bengal and Assam as part of the first phase of our “Hyperlocal” strategy. We are delighted to have leading ladies of the cine world - Madhumita Sarcar and Sunita Kaushik as our brand ambassadors. I am sure our customers in the region will like and connect with our campaigns planned across platforms like print, outdoor, digital, and TV featuring the two celebrities.”
Senco offers a diverse jewelry collection, including gold jewelry, diamond jewelry, platinum jewelry, and studded jewelry. The company’s brands include Everlite focused on light-weight jewelry and Gossip, the silver and costume jewelry brand. It has also launched D’Signia showrooms in India which offer a premium jewelry retail shopping experience. Their Aham collection of jewelry caters to men and Vivaha collection is the premium designer wedding jewelry range.