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More Retail, backed by Amazon, is preparing to launch its initial public offering (IPO) in 2026 while also aiming to double its store footprint over the next five years, as consumer demand for supermarket shopping and online grocery delivery continues to increase in India.

The Mumbai-based retail chain currently operates 775 stores across the country and reported gross sales of nearly Rs 50 billion ($580.11 million) in fiscal year 2025, reflecting an 11 percent year-on-year growth.

“We are targeting an IPO next year subject to market conditionsMarket cycles and volatility are part and parcel of the public markets, ”said Vinod Nambiar, MD at More.

Despite growing concerns over a potential global recession and recent pullbacks by investors from Indian equities, Nambiar is optimistic that the surge in online grocery orders will drive the company’s growth trajectory.

More Retail has been expanding its hybrid store model, which functions both as a traditional retail outlet and a fulfillment center for Amazon Fresh, Amazon’s grocery delivery platform. According to Nambiar, this dual-use format delivers better margins than standalone brick-and-mortar stores.

Same-store sales for the company rose 23 percent in fiscal 2025, and More is extending its collaboration with Amazon Fresh to scale its footprint further. Over the next 18 months, the retailer plans to add more than 500 stores in approximately 160 cities as part of this partnership.

Additionally, the company is focusing on slotted deliveries, a method that allows customers to select specific time windows for grocery receipt. This approach differs from the quick commerce model, which promises 10-minute deliveries and has gained significant traction in urban markets.

According to recent industry data, quick commerce accounted for over two-thirds of e-grocery orders in the past year, with its market share increasing to $6–7 billion since 2022.

Fashion brand GUESS has launched its first dedicated e-commerce platform in India, www.guess.in, on 14 February 2025. The digital debut marks a key milestone in the company’s India expansion strategy, adding a new retail channel to its existing network of 21 physical stores across the country.

The new platform gives Indian consumers direct access to GUESS collections across categories including men’s and women’s apparel, accessories, handbags, kidswear, and luggage. The brand also plans to expand the product offering on the website to include fragrances, watches, eyewear, and footwear.

As part of the brand’s efforts to strengthen its omnichannel footprint in India, the website is designed to offer a user-friendly shopping experience. Features include browsing compatibility across mobile and desktop devices, multiple payment methods, a 30-day return window, and weekday customer service support between 9 AM and 7 PM.

With a wide-reaching logistics network, GUESS aims to eliminate geographical barriers to access and ensure prompt delivery to customers across India. This expansion into digital retail also reflects a growing trend among fashion brands to build direct-to-consumer (D2C) relationships in one of the world’s fastest-growing e-commerce markets.

Commenting on the broader brand positioning, GUESS continues to integrate sustainability into its retail offerings, with products made from organic cotton, recycled materials, and other sustainable fabrics. The new platform also includes recyclable packaging and gift wrapping features, aligning with the company’s environmental goals.

This launch represents the start of GUESS’s digital journey in India, aimed at providing a unified retail experience that connects physical stores with digital convenience for a wider customer base.

ASUS India has partnered with Swiggy Instamart to strengthen its presence in the quick commerce segment and respond to changing consumer behavior. This collaboration enables ASUS to offer its accessories—including keyboards, mice, and chargers—through Swiggy Instamart’s rapid delivery platform across several Indian cities, including Pune, Gurgaon, Chennai, Hyderabad, Kolkata, Lucknow, and Ahmedabad. Products will be available for delivery within 10 minutes.

The move aligns with ASUS India’s broader retail strategy to improve accessibility and visibility of its accessories, especially as consumer expectations continue to shift toward speed and convenience. The year 2024 marked significant growth for ASUS accessories in India, positioning the brand among the notable players in the tech accessories space.

Arnold SU, Vice-President of Consumer and Gaming PC at ASUS India stated, "At ASUS, we constantly innovate to align with evolving consumer lifestyles, and this partnership with Swiggy Instamart is a testament to that commitment. We understand that in today’s fast-paced world, waiting days for essential tech accessories is no longer an option. By partnering with Swiggy Instamart and leveraging its vast network across India’s towns and cities, we are streamlining demand and delivery, ensuring ASUS users get high-quality accessories instantly. Whether it’s for work, gaming, or everyday productivity, our accessories are now just a few taps away delivered with unmatched speed and reliability."

ASUS accessories are now part of Swiggy Instamart’s broader catalogue, which includes groceries, electronics, fashion, and daily essentials. The collaboration allows ASUS to tap into an evolving retail model that emphasizes immediate access to everyday products. By integrating into this quick commerce ecosystem, ASUS is aiming to reduce consumer wait time and support last-minute purchase needs.

This partnership also reflects a broader trend in the Indian retail sector, where tech brands are diversifying distribution strategies to stay competitive in a rapidly changing market. ASUS’s decision to expand into the quick commerce space highlights its effort to meet customer expectations for convenience and instant fulfillment, while simultaneously increasing its footprint beyond traditional and e-commerce retail channels.

India SME Forum (ISF), in collaboration with the Ministry of MSME and Amazon India, has initiated a campaign to improve awareness and compliance among small businesses regarding Bureau of Indian Standards (BIS) requirements. The campaign is driven by the Forum for Internet Retailers, Sellers & Traders (FIRST), the B2C arm of ISF, and aims to strengthen regulatory preparedness across the MSME sector.

The initiative follows recent reports that highlighted the need for seller education on BIS standards. In response, ISF and Amazon India will conduct a series of workshops, webinars, educational films, and short videos, along with a helpline for on-ground assistance. The goal is to build compliance capabilities and foster a deeper understanding of product standards and safety among sellers operating on digital platforms.

Vinod Kumar, President, India SME Forum said, “Our aim is to enable small businesses to thrive with the right knowledge, tools, and transparency. We welcome the partnership by Amazon India to educate our members on the necessary formalities. These sessions are an opportunity to foster greater understanding between sellers, industry leaders and regulators.”

Amit Nanda, Director, Selling Partner Services at Amazon India added, “We are committed to enable sellers on Amazon.in to provide compliant and safe products to the end-customers. We are happy to work with ISF to organize these sessions over the next few months for their members.”

The sector-specific webinars will be hosted under Enterprise Matters, a platform launched by ISF to facilitate dialogue between entrepreneurs and policymakers on key issues affecting MSMEs. These sessions will be led by Vinod Kumar and will include participation from industry experts, sellers, and manufacturers.

Key topics to be covered include best practices for maintaining BIS compliance, recent regulatory changes, and the broader implications of compliance for consumer safety and trust. The sessions also aim to encourage stronger engagement between sellers and regulatory bodies to ensure smoother integration of standards across India’s growing e-commerce ecosystem.

The webinar series will be streamed live on the India SME Forum’s official Facebook and YouTube channels, ensuring wide access to sellers, industry observers, and the media.

Nexus Select Malls (NSM), India’s largest mall operator, has introduced its NexusONE app at Nexus Select CITYWALK in Delhi. The app integrates the mall’s existing offline rewards program, ensuring continued benefits for loyal customers while enhancing the overall retail experience in India.

Following its launch, NexusONE has reached 500,000 unique users, making it one of the first platforms in the offline retail sector to achieve this milestone. The app is now active across 15 malls in 13 cities under NSM’s portfolio, combining technology with offline retail to offer personalized shopping experiences and exclusive rewards. Customers can accumulate rewards by uploading their shopping bills through the app.

Nishank Joshi, Chief Marketing Officer, Nexus Select Trust stated, “The NexusONE App has revolutionised shopping experiences for our loyal customer base like no other rewards programme. It has provided a new dimension of convenience and rewards and ensured continued, repeat footfalls across our portfolio. The introduction of Nexus Select CITYWALK into the app is only going to ensure we take this experience for all our customers to a whole new level. The mall has been an iconic destination in North India, and I am certain, our patrons together with the existing loyalty programme users will be able to make the most of the rewarding experience the app has to offer.”

Beyond rewards, NexusONE offers features such as smart navigation and parking assistance, helping shoppers locate stores and parked vehicles. The app also provides real-time updates on discounts, brand launches, and events. Future updates will introduce additional functionalities to improve user convenience and engagement.

Available on iOS and Android, NexusONE has recorded invoices worth over Rs 1,000 crore uploaded within a year, highlighting its growing role in customer engagement across India’s retail sector. The app is currently accessible in cities including New Delhi, Navi Mumbai, Ahmedabad, Pune, Bengaluru, Mysuru, Mangalore, Chennai, Hyderabad, Chandigarh, Amritsar, Udaipur, and Bhubaneswar.

American footwear brand Rockport is set to launch in India through a partnership with retail solutions provider Brandman Retail. The brand’s products will be available across major e-commerce platforms, covering 19,000 pin codes. This expansion aligns with Brandman Retail’s strategy to strengthen its position in India’s retail sector and capture 4–5 percent of the footwear market.

Rockport’s collection will be sold on Flipkart, Tata CLiQ Fashion, Tata CLiQ Luxury, Nykaa Fashion, Nykaa Men, Myntra, and Brandman’s official website.

Kashika Malhotra, Head of Business Development at Brandman Retail said, “Rockport’s world-class craftsmanship and innovative footwear perfectly align with our mission to meet the growing demand for high-quality footwear in the region. We are delighted to bring a brand to South Asian consumers, an iconic brand that seamlessly combines performance, comfort, and exceptional design.”

The debut collection is designed to cater to a wide range of consumers, focusing on style and practicality for work, leisure, and travel. Beyond India, this partnership will also introduce Rockport’s footwear to Sri Lanka, Nepal, and the Maldives.

Founded in 2021, Brandman Retail specializes in launching and managing global footwear, apparel, and accessories brands in India. It represents brands such as New Balance, Saucony, Rockport, G/FORE, and On, handling retail management, licensing, and e-commerce. The company currently operates 12 exclusive stores, including 11 New Balance outlets, 2 Sneakrz stores, and a direct-to-consumer platform.

Rockport, established in 1971 in Marlborough, Massachusetts, by Saul L. Katz and Bruce R. Katz, offers a range of footwear, including shoes, boots, flats, high heels, and sneakers. In 2023, Authentic Brands Group acquired the company.

Swiggy Instamart, a key player in India’s quick commerce retail sector, has extended its 10-minute delivery service to 100 cities. This expansion includes 32 new cities in 2025, such as Raipur, Siliguri, Jodhpur, and Thanjavur, reflecting the rising demand for instant deliveries beyond major metropolitan areas.

With this expansion, more consumers can now access over 30,000 products, including groceries, daily essentials, electronics, fashion, beauty items, and toys, all delivered within 10 minutes.

Amitesh Jha, CEO of Swiggy Instamart said, "Over the past year, millions of Indians have relied on Swiggy Instamart for everything from groceries to festive essentials. Consumer behavior in tier ll and lll cities has evolved rapidly, and convenience-led retail is gaining strong traction beyond metros. One in four new users in 2025 came from these cities, reinforcing the need for faster and more efficient delivery services. Our expansion strengthens our reach and supports local economies by empowering dark store staff and delivery partners."

To support this growth, Swiggy Instamart is scaling its dark store network with larger fulfillment centers, known as 'megapods,' which range from 10,000 to 12,000 square feet. These facilities can stock up to 50,000 SKUs, three times more than a standard dark store. The expanded inventory includes a mix of FMCG, D2C, and regional brands tailored to local preferences.

For instance, customers in Patna can now order Sudha Milk and Maharaja Bread, while Raipur residents have access to Vachan dairy products and Bake'O'Fun bakery items. This localized approach aligns Swiggy Instamart’s product offerings with regional demand.

Consumer spending trends in smaller cities highlight the platform's growing reach. A customer in Thiruvananthapuram recorded the highest single-day spend at Rs 69,993, while a user in Dehradun had the highest overall spend at Rs 3,34,411. Popular product categories include fruits and vegetables, snacks, and dairy essentials, with onions, tomatoes, and coriander among the most frequently ordered items.

Some cities have also set new order milestones. Thiruvananthapuram recorded higher demand for hot and sweet-flavored potato chips than Mumbai. Patna became the fastest city to cross 1,000 daily orders in just four days, while Raipur reached 300 orders on launch day. Hubli recorded the highest single-order value on its launch day, with a purchase of wireless earphones worth Rs 8,980.

Since its launch in August 2020, Swiggy Instamart has expanded its presence in India’s quick commerce segment. Now serving 100 cities, the platform continues to focus on scaling operations and optimizing deliveries to meet growing consumer demand.

Amazon Fashion has reported significant growth for its Next Gen Store, reflecting changing fashion consumption patterns in India’s retail market. Launched in 2023 as a digital fashion hub targeting Gen Z, the platform has recorded a threefold increase in Gen Z shoppers and a fourfold rise in customers from tier-two cities. This expansion highlights the increasing accessibility of trend-focused fashion across India. With a portfolio of over 340 domestic and global brands offering more than two million products, the Next Gen Store has positioned itself as a key destination for digitally native consumers.

To further its reach, Amazon Fashion is set to host the Next Gen online shopping event from March 20-24, featuring discounts of up to 60 percent on curated collections. The event will showcase styles aligned with Gen Z preferences, including Y2K, 90s grunge, streetwear, and contemporary fashion staples such as oversized silhouettes and monochrome palettes.

Siddharth Bhagat, Director of Amazon Fashion and Beauty India said, “The remarkable growth of our Next Gen Store reflects a fundamental shift in India’s fashion ecosystem. What we are witnessing is an emergence of a new fashion paradigm where Gen Z consumers from across India’s diverse geography are embracing self-expression through style. The Next Gen store’s success in tier-two cities like Chandigarh, Jaipur, and Surat particularly highlights how digital platforms are reshaping fashion accessibility, allowing trend-forward selections to reach beyond metropolitan boundaries.”

The Next Gen Store has expanded through brand collaborations that align with Gen Z values, focusing on sustainability, inclusivity, gender fluidity, and individual expression. This approach has strengthened Amazon Fashion’s presence in India's retail sector, positioning the platform as a key player in shaping digital fashion trends.

Retail in India is witnessing rapid changes in consumer behavior, with increasing demand for quick access to premium electronics. In response, Zepto has expanded its electronics category by adding Apple’s product range to its platform. This move strengthens Zepto’s presence in the premium electronics segment, increasing its total electronics assortment to over 5,000 SKUs sold by various sellers. Customers can now order iPads, Apple Watches, AirPods, and accessories, in addition to iPhones, with fast delivery.

Abhimanyu Singh, Business Head, Electronics Category, Zepto said, "With Apple’s vast portfolio now on Zepto, we’re enabling premium technology instantly accessible, transforming how people buy high-value gadgets. In just the last 30 days, over a million users have actively searched for Apple products—be it, the recently launched iPhone 16E, AirPods 4, or iPads—on Zepto, reflecting a massive interest for instant access to premium tech. With our sellers deepening their collaboration with Apple, they are not just expanding the assortment; we are redefining the very experience of electronics shopping—making it faster, easier, and more seamless than ever before. We thank our sellers for enabling this."

The demand for quick access to high-value gadgets has contributed to Zepto's expansion in the premium electronics category. The platform has recorded a 35 percent month-on-month increase in users searching for Apple products. As Zepto continues to broaden its electronics portfolio, customers will have access to a wider selection of premium tech products with the convenience of quick commerce.

Consistent Infosystems, a key player in India’s IT hardware and electronics industry, is expanding into the B2C segment with the launch of a new consumer-focused portal. The company plans to introduce a range of consumer technology products, targeting the retail market with high-quality and affordable solutions.

With a strong foundation in the B2B sector, Consistent Infosystems aims to enter the consumer electronics space by offering products such as smart networking solutions, high-performance storage devices, power solutions, and lifestyle accessories. The company seeks to address the evolving demands of consumers with technologically advanced offerings.

Yogesh Agrawal, CEO and Co-Founder of Consistent Infosystems said, “With our upcoming venture into the B2C segment, we aim to bring the same reliability and innovation that have defined our brand in the B2B space. Our goal is to empower consumers with technology that enhances their daily lives, without compromising on quality or affordability. This is a significant step towards making Consistent Infosystems a household name in India’s consumer electronics industry.”

The company plans to leverage its distribution network to make its products available across leading online and offline retail channels, ensuring accessibility for consumers across India. As Consistent Infosystems moves forward with this expansion, it remains focused on delivering technology solutions that cater to the changing needs of the market.

BigBasket is preparing for an initial public offering (IPO) within the next 18 to 24 months, CEO Hari Menon stated, as the Tata Group-backed grocery platform looks to strengthen its position in India's retail sector. The company aims to capitalize on the increasing demand for rapid online deliveries, ranging from groceries to electronics.

BigBasket plans to double its business by March 2026 and expand its operations from 35 to nearly 70 cities in India over the next year, Menon said at a retail summit in Mumbai. However, he did not provide details on investment plans.

The company's IPO plans align with the rapid growth of India’s quick commerce sector, where competitors such as Swiggy’s Instamart and Zomato’s Blinkit are expanding to meet demand for ultra-fast, 10-minute deliveries in urban markets. Both Zomato and the recently listed Swiggy are increasing investments in infrastructure, warehouse expansion, and service enhancements to gain market share.

"Assortment is the key strategy, in my view," Menon said, emphasizing BigBasket’s diversification into categories like electronics, pharmaceuticals, and fashion. Quick commerce currently contributes approximately 80 percent of the company’s revenue.

BigBasket, which is majority-owned by Tata Sons, is also preparing to introduce quick food deliveries, though Menon did not specify a launch timeline. This initiative will place the company in competition with Zomato’s Bistro, Swiggy’s Bolt, and Zepto’s Zepto Cafe, all of which are expanding in the 10-minute food delivery segment.

Amazon India has reported a 26 percent year-on-year increase in same-day and next-day deliveries for its Prime members, reflecting the growing demand for faster e-commerce fulfillment in India’s retail sector.

The company stated that Amazon Prime expanded the number of PIN codes covered under these expedited delivery services by over 11 percent in 2024.

“Amazon Prime Members in India enjoyed fastest-ever delivery speeds in 2024. More than 41 crore items were delivered the same or next day, a 26 percent increase year over year,” the company said.

Prime membership, which requires a subscription fee, offers benefits such as quicker deliveries and waived shipping charges. Amazon India noted that 2024 marked its fastest delivery speeds for Prime members, with over 41 crore items reaching customers within a day.

Additionally, the company delivered close to 20 crore units of everyday essentials under same-day or next-day service in India in 2024, reflecting a 23 Percent year-on-year growth in this category.

Mattlook Cosmetics has teamed up with Swiggy Instamart to offer its makeup products through the quick commerce platform, enabling doorstep delivery in under 10 minutes. The partnership aligns with the brand’s expansion strategy in India’s retail market.

“Collaborating with Swiggy Instamart we look at redefining the way customers shop for beauty care products. As we continue toward our goal of becoming a Rs 500 crore brand by 2028, we look forward to expansion, increasing our product portfolio, and strategic partnerships like this helping us reach our goal,” said Yashu Jain, Co-Founder and CMO, Mattlook Cosmetics. “

Mattlook’s products, including face, lip, and eye makeup essentials, will be available on Instamart.

“We are thrilled to onboard Mattlook Cosmetics to our platform, enabling customers to experience the joy of effortless beauty shopping. This collaboration reinforces our commitment to offering a diverse selection of high-quality products delivered at unmatched speed,” said Hari Kumar G, Senior VP and Chief Business Officer at Swiggy Instamart.

Founded in 2017, Mattlook Cosmetics has a portfolio of over 1,200 stock keeping units (SKUs) and a retail presence in 15,000 general trade outlets across 22 states.

BigBasket is preparing for an initial public offering (IPO) in India within the next 18 to 24 months, CEO Hari Menon said. The Tata Group-backed grocery retailer aims to capitalize on the rising demand for rapid online deliveries, ranging from fresh produce to electronics.

The company plans to double its business year-on-year by March 2026 and expand its presence from 35 to approximately 70 Indian cities over the next year, Menon stated at a retail summit in Mumbai. However, he did not disclose specific investment plans.

BigBasket’s IPO plans align with the ongoing growth in India’s quick commerce segment, where competitors such as Swiggy’s Instamart and Zomato’s Blinkit are expanding their operations to meet increasing consumer demand for 10-minute deliveries in urban markets.

Zomato and newly listed Swiggy are also investing further in expanding their offerings, opening new warehouses, and strengthening their market position as quick commerce continues to grow despite broader economic challenges.

"Assortment is the play, in my view," Menon said, highlighting BigBasket’s strategy to diversify its product range, including electronics, pharmaceuticals, and fashion.

Quick commerce currently accounts for about 80 percent of BigBasket's revenue, he added.

The grocery retailer, in which Tata Sons holds a majority stake, is also preparing to launch a quick food delivery service. While Menon did not specify a launch timeline, the initiative would place BigBasket in direct competition with 10-minute food services such as Zomato’s Bistro, Swiggy’s Bolt, and Zepto’s Zepto Cafe.

Alibaba has announced plans to invest at least 380 billion yuan ($52.44 billion) in cloud computing and artificial intelligence (AI) infrastructure over the next three years. The Chinese e-commerce company disclosed the investment figure on Monday, following its earnings report last week. This move aligns with the company’s strategy to strengthen its position in AI and cloud computing, key areas that continue to shape the global technology landscape, including retail in India.  

The company reported revenue of 280.15 billion yuan for the quarter ending December 31, slightly surpassing analysts' estimates. Alibaba stated that this investment will exceed its total spending on AI and cloud computing over the past decade.  

Alibaba’s stock has gained more than 68 percent this year, reflecting investor confidence in its strategic focus. The company has positioned itself as a key player in China’s AI sector, securing business deals that have drawn further interest from the market.  

Other Chinese technology firms are also increasing their investments in AI. ByteDance, the parent company of TikTok, has reportedly allocated over 150 billion yuan for capital expenditures this year, with a significant portion directed toward AI development, according to sources cited by Reuters in January.

Innisfree, the South Korean skincare brand, is expanding its retail presence in India by strengthening its Quick Commerce strategy through a partnership with Zepto. This collaboration aims to enhance the availability of Innisfree’s best-selling skincare products with faster delivery options for consumers.  

Having recently entered the Quick Commerce space, Innisfree is now further increasing its presence in the segment through this initiative. The partnership will enable consumers to quickly access products like the Green Tea Seed Hyaluronic Serum and other skincare essentials through Zepto’s rapid delivery service.  

Paul Lee, Country Head of Amorepacific, said, “At Innisfree, we're all about empowering our customers to take control of their beauty routines. With Zepto, we're taking that empowerment to the next level by giving them the freedom to shop with us whenever, wherever they want.”  

Mini Sood Banerjee, Assistant Director and Head of Marketing added, “The future of commerce is quick, and we’re excited to partner with pioneering platforms to lead the charge. We’re all set to deliver fast, seamless, and quality experiences for our supportive consumers and help them make the most of their precious time.”

AK|OK Anamika Khanna has launched a new limited edition collection in India that blends traditional craftsmanship with modern design, catering to the retail market’s demand for unique, versatile fashion. The collection, featuring Banita Sandhu, embodies the brand's core values of individuality, freedom, and fearless expression, offering women a wardrobe of statement-making pieces designed to embrace their uniqueness.

The collection explores the diverse nature of the modern woman, incorporating traditional techniques like zari embroidery and lacework, reimagined to complement contemporary silhouettes. It features tailored blazers, sporty separates, short skirts, easy pants, and oversized shirts, each enhanced with intricate detailing. Fabrics such as velvet, denim, and silk provide tactile richness, while playful ruffles and bold prints add a touch of creativity. The versatile pieces can be styled in various ways, allowing wearers to create personal and timeless looks.

Anamika Khanna continues to blend heritage with innovation, designing garments that are both bold and enduring. The collection encourages women to express their individuality, whether dressing for a cocktail event or a casual outing. Each piece in the collection reflects a balance of self-expression and timeless style.

Banita Sandhu, the face of the collection, perfectly embodies its ethos. Her ability to portray different moods and styles captures the essence of the modern woman who embraces her authentic self without compromise.

Anamika Khanna shared, "This line is about embracing imperfection and celebrating the contradictions that define us. It’s about creating designs that allow women to confidently interpret fashion in their own way. Banita embodies the spirit of this collection—fearless, authentic, and unapologetically herself."

The collection includes standout pieces like a hand-embroidered waistcoat and a tribal-inspired blazer, showcasing AK|OK's ability to reinterpret heritage through a modern lens. These designs merge timeless style with forward-thinking aesthetics, encouraging women to confidently embrace their individuality and express themselves freely.

At the Bengal Global Business Summit in Kolkata, Amazon India signed a Memorandum of Understanding (MoU) with the Department of Micro, Small and Medium Enterprises (MSMEs) and Textiles, Government of West Bengal. This partnership aims to enhance exports and support entrepreneurs in the state, marking a significant step in retail and eCommerce growth in India. The MoU was signed in the presence of Mamata Banerjee, Chief Minister of West Bengal, along with Dr. Manoj Pant, Chief Secretary of the state.  

Under the agreement, Amazon will train and onboard MSMEs from West Bengal onto its Global Selling program, facilitating the export of Made in India products to over 200 countries and territories.  

Rajesh Pandey, Principal Secretary of the Department of MSMEs and Textiles, Government of West Bengal stated, “Digitizing small businesses and boosting exports from the state are key focus areas for us, and I would like to commend Amazon for launching initiatives that are aligned with our priorities. Our state will work closely with Amazon for the benefit of lakhs of entrepreneurs across West Bengal. I believe that initiatives like these can help them grow their business by reaching customers across the world while contributing to the growing digital economy of our state.”  

Bhupen Wakankar, Director of Global Trade at Amazon India added, “Technology adoption is rapidly transforming export opportunities for MSMEs across West Bengal and India. As eCommerce exports gain momentum, more businesses are reaching global markets with unprecedented ease. At Amazon, we are committed to supporting this growth, and under the guidance of the Hon'ble Chief Minister, we look forward to working with the West Bengal Government to help MSMEs and entrepreneurs from the state build strong global brands. Our efforts align with the broader vision of boosting India's eCommerce exports, with a goal of enabling $80 billion in exports by 2030.”  

Amazon’s Global Selling Program and Its Impact on India’s Retail Sector

Through its Global Selling program, Amazon will assist MSMEs in West Bengal in expanding their businesses globally. The program reduces barriers for Indian businesses, offering access to Amazon’s international marketplaces and distribution channels. Currently, more than 1.5 lakh exporters from India are part of this program, contributing over $13 billion in cumulative exports.  

Amazon has pledged to facilitate over $80 billion in cumulative exports from India by 2030, aligning with broader national goals for eCommerce and retail growth. Thousands of businesses have already leveraged this platform to establish globally recognized brands, contributing to the increasing role of eCommerce in India’s retail sector.  

Launched in 2015, Amazon Global Selling continues to support Indian exporters in accessing international markets, offering opportunities for businesses of all sizes to build a global presence.

Reid and Taylor Apparel has implemented Unicommerce’s multi-channel order management, warehouse management, and omnichannel retail systems, streamlining operations across its website, physical stores, warehouses, and online platforms. This integration aims to automate order processing and enhance the retail experience in India by providing a unified dashboard for efficient management.

The adoption of Unicommerce’s solutions enables Reid and Taylor Apparel to offer a seamless shopping experience, ensuring consistency across offline and online channels. The move follows the launch of the brand’s website and its increasing presence on multiple online marketplaces. Reid and Taylor Apparel is a key player in the premium men’s clothing segment.

With all stores and warehouses integrated into a single platform, the brand can now provide ship-from-store services, allowing orders to be fulfilled from the nearest touchpoint. This enhances inventory availability, expands product selection, and accelerates order processing.

Subrata Siddhanta, CEO of Reid and Taylor Apparel said, “Unicommerce’s expertise across retail and e-commerce technology offers an in-depth understanding of a business’s operational challenges, and that is what makes it a perfect fit for our business.”

Kapil Makhija, MD and CEO of Unicommerce added, “We are excited to be part of Reid and Taylor’s customer experience journey, which aims to align closer with the omnichannel expectation that its users have.”

As of Q2 2025, Unicommerce serves over 3,600 clients, including D2C brands, retail, and e-commerce companies, as well as logistics providers. With more than 260 technology and partner integrations, the company processes an annual transaction run rate of 850+ million order items, managing 8,800+ warehouses and 3,150+ omni-enabled stores across various regions. Shipway by Unicommerce, its logistics automation division, facilitates automated shipping and faster order fulfillment for more than 6,500 online brands.

Zepto has partnered with Park+, a comprehensive provider of car care products, to make 15 premium car care items available at over 8 locations across India. This collaboration aims to meet the growing demand for high-quality car care products, such as cleaning kits, comfort accessories, and maintenance tools, catering to car owners looking for accessible and affordable solutions.

With over 5 crore private cars on Indian roads, the demand for premium car care products has risen significantly. As e-commerce becomes more prevalent, Indian consumers expect enhanced accessibility and quicker delivery of such items. The partnership between Zepto and Park+ looks to address these needs by offering a wide range of car care products in a convenient, cost-effective manner.

Amit Lakhotia, Founder and CEO of Park+ said, “At Park+, our mission is to simplify the car ownership experience by offering innovative and user-friendly solutions. Partnering with Zepto is a major step forward, enabling us to bring a curated selection of 15 premium car care products to a wider audience. Car owners no longer need to visit multiple stores or struggle to find high-quality car care products. They can now access everything they need for vehicle maintenance in one place, delivered right at their doorstep. We aim to expand our car care product offerings on Zepto to around 150+ products in the next 3 months.”

Chandan Mendiratta, Chief Brand Officer at Zepto said, “We are thrilled to collaborate with Park+ to bring high-quality car care products directly to users' doorsteps. Speed and convenience are at the core of Zepto, and this partnership allows us to expand our product offerings to include essential car care items. We thank our sellers for enabling this. With Park+ products available through the platform, users can now enjoy easy access to these items with the speed and reliability Zepto is known for, enhancing their overall shopping experience.”

The addition of Park+ products on Zepto emphasizes the company’s commitment to providing a broad selection of essential products with unmatched convenience and speed. Car owners in Zepto’s service areas can now easily access premium car care items, delivered quickly and seamlessly to their homes.

Laneige, a global skincare brand known for its hydrating products, has expanded its retail presence in India by launching on the quick-commerce platform Blinkit. Starting January 23, Laneige’s products are available on the platform, enhancing accessibility for consumers seeking skincare solutions.

The launch enables customers to purchase Laneige’s bestsellers, including the Lip Sleeping Mask, Lip Glowy Balms, and Water Sleeping Mask, with rapid doorstep delivery.

Paul Lee, Managing Director and Country Head of Amorepacific India stated, “At Laneige, we are constantly looking for innovative ways to make our premium skincare products more accessible to our consumers. Our partnership with Blinkit is an exciting step in this direction, enabling us to bring the iconic Laneige experience directly to our customers' doorsteps in record time. As we continue to expand our presence in India, this collaboration further emphasizes our commitment to providing convenience and high-quality skincare solutions to the modern, on-the-go consumer. We are thrilled to be a part of this journey and look forward to serving our loyal and new customers alike.”

The partnership aligns with Laneige’s strategy to strengthen its retail footprint in India while catering to evolving consumer demands. With the increasing adoption of quick-commerce, the collaboration with Blinkit reflects the brand’s focus on adapting to new retail trends and enhancing customer convenience.

IPO-bound e-commerce company Meesho has raised $250-270 million in a new funding round, led by Tiger Global, Think Investments, and Mars Growth Capital. This brings the total funding raised to approximately $550 million, with a significant portion coming through secondary transactions. The company, a key player in India’s retail and e-commerce space, is now valued at $3.9-4 billion.  

Existing investors, including Peak XV and WestBridge Capital, also participated in the funding round. Meesho, which competes with Amazon and Flipkart, is preparing for its IPO in 2026. As part of its corporate restructuring, the company has filed an application with the National Company Law Tribunal (NCLT) for a reverse merger of its Indian subsidiary, Fashnear Technologies, with its US-based parent entity, Meesho Inc.  

In FY24, Meesho reported a 33 percent increase in operating revenue, reaching Rs 7,615 crore, compared to Rs 5,735 crore in FY23. The company also significantly reduced its adjusted losses by 97 percent, narrowing them from Rs 1,569 crore to Rs 53 crore during the same period. Notably, Meesho became the first horizontal e-commerce platform to generate an operating cash flow of Rs 232 crore for the full FY24.  

Meesho experienced a 35 percent year-on-year growth in order volumes in 2024 and reached approximately 175 million annual transacting users, with around 50 percent of its user base coming from tier IV+ towns. The company previously reported 145 million unique Annual Transacting Users (ATUs) in FY24 and raised $275 million earlier this year.  

India’s e-commerce market is projected to grow to $325 billion by 2030, according to the government’s Invest India portal. With 881 million internet users, India currently has the second-largest online user base globally, and its online retail industry is expected to rank third by 2030. As of now, the Indian e-commerce market is valued at $70 billion, representing 7 percent of the country’s overall retail sector.  

The National Restaurant Association of India (NRAI), which represents over half a million eateries nationwide, announced plans to approach the Competition Commission of India (CCI) regarding private labelling practices by food delivery aggregators Zomato and Swiggy. The move follows their entry into quick commerce food delivery through Bistro by Blinkit and Snacc, respectively. The association’s concerns highlight the impact on the retail and hospitality sectors in India.  

Additionally, the NRAI plans to request CCI to examine complaints from member restaurants that Zomato and Swiggy are sourcing from third-party commercial kitchens for their Zomato Everyday and Swiggy Daily services. Queries directed to Swiggy and Zomato regarding these allegations remained unanswered.  

Daryani highlighted the struggles faced by restaurants, noting that closures are leading to job losses. Addressing an NRAI townhall with industry stakeholders on January 22, 2025, he emphasized the need for alternative platforms, such as the Open Network for Digital Commerce (ONDC).  

“We have to look at a third alternative now, whether that is ONDC or something else... We had a meeting with ONDC yesterday. In a city such as Bengaluru, 20 percent of the orders come via ONDC. It is not a bad start. Why can’t we replicate what happened in Bengaluru for the rest of the country?” Daryani said.  

During the townhall, several prominent restaurateurs voiced concerns over Zomato and Swiggy’s entry into private labelling and dining-in. They emphasized the importance of creating competitive alternatives to mitigate the impact on India’s retail and restaurant industries.  

Zomato’s muted performance in the October-December quarter (Q3FY25) has led analysts to reduce earnings estimates and share price targets. The company’s food delivery (FD) segment faced growth challenges, echoing a similar slowdown observed in Q3FY23 when gross order value (GOV) growth was limited to 0.7 percent quarter-on-quarter (QoQ) due to macroeconomic conditions.  

Despite this, analysts at Nomura project Zomato’s adjusted EBITDA margin to reach 5.3 percent in FY26, slightly exceeding the company’s medium-term guidance of 4-5 percent. They anticipate the FD segment will achieve 17-20 percent year-on-year (YoY) GOV growth in FY25-26, with contribution margins rising to 8-9 percent, compared to 6.9 percent in FY24.  

In Q3FY25, Zomato’s food delivery contribution margin improved to 8.5 percent, up from 7.6 percent in Q2FY25. Adjusted EBITDA margin as a percentage of GOV rose by 80 basis points (bps) quarter-on-quarter to 4.3 percent. However, the company reported a 57 percent YoY decline in net profit to Rs 59 crore, with a sequential drop of 66.5 percent.  

While revenue surged by 64 percent YoY and 12.6 percent QoQ to Rs 5,405 crore, adjusted EBITDA grew 128 percent YoY but fell 14 percent QoQ to Rs 285 crore. The FD segment’s adjusted revenue increased 17 percent YoY and 3 percent QoQ to Rs 2,413 crore, while GOV grew 16.8 percent YoY and 2.3 percent QoQ to Rs 9,913 crore.  

Zomato’s management acknowledged a slowdown in demand during the latter half of November but remains optimistic about recovery and long-term GOV growth of over 20 percent annually.  

Blinkit Expansion and Financial Performance  

Blinkit, Zomato’s quick commerce arm, posted a 21 percent QoQ increase in revenue to Rs 1,399 crore, with GOV rising by 27 percent QoQ to Rs 7,798 crore. The average order value (AOV) improved to Rs 707 from Rs 660 in Q2FY25. Blinkit’s dark store count rose from 791 to 1,007 during the quarter, and its average monthly transacting users increased to 10.6 million from 8.9 million in Q2FY25.  

However, Blinkit’s contribution margin fell by 80bps QoQ to 3 percent, and its adjusted EBITDA margin as a percentage of GOV dropped by 120bps QoQ to -1.3 percent. These declines were attributed to the rapid addition of dark stores and increased marketing expenses.  

The management has advanced its target of operating 2,000 dark stores from December 2026 to December 2025, driven by an accelerated store addition strategy and heightened competition. Analysts at Nuvama Institutional Equities noted, “Blinkit dark store additions are outpacing expectations, driving faster growth. This will hurt short-term profitability but should lead to improved profitability as these stores mature.”  

Revised Estimates and Share Price Targets  

In response to the Q3FY25 results, several brokerages revised their forecasts:  

• "Nuvama Institutional Equities" cut EBITDA estimates for FY25, FY26, and FY27 by 28 percent, 49 percent and 18 percent, respectively, lowering its share price target to Rs 300 from Rs 325.  
• "Nomura" reduced its target price to Rs 290 from Rs 320.  
• "Emkay Global" decreased its FY25-27 earnings per share (EPS) estimates by 46-83 percent while maintaining a target price of Rs 310.  
•  "Motilal Oswal Financial Services" reduced its FY25-27 estimates by around 30 percent and revised its target price to Rs 270.  

Despite near-term challenges, analysts remain optimistic about Zomato’s prospects. As Motilal Oswal stated, “We believe Blinkit offers a generational opportunity to participate in the disruption of industries such as retail, grocery, and e-commerce. Overall, Zomato is well-positioned to capitalise on this growth.” 

Zomato-owned Blinkit, a prominent player in India’s quick commerce sector, reported an EBITDA loss of Rs 103 crore for the October-December period, a sharp increase from the Rs 8 crore loss in the preceding quarter. The rising losses come as the company invests in expanding its retail footprint, diverging from its earlier breakeven guidance.

Blinkit’s operational losses also affected Zomato’s overall profitability. The quick commerce platform has achieved its goal of operating 1,000 dark stores by December 2022, ahead of its March 2023 target. As of December 31, Blinkit reported a total of 1,007 dark stores. The company now plans to accelerate its expansion, aiming for 2,000 dark stores by December 2025, a year ahead of its earlier goal.

Zomato Founder and CEO Deepinder Goyal said, “The losses in our quick commerce business this quarter are largely on account of pulling forward the growth investments in the business that we would have otherwise made in a staggered manner over the next few quarters. As of now, it seems like we will get to our target of 2,000 stores by December 2025, much earlier than our previous guidance of December 2026.”

Zomato’s financial results for the quarter showed a 57 percent year-on-year decline in net profit, standing at Rs 59 crore, while operating revenue grew 64 percent year-on-year to Rs 5,405 crore.

The rapid expansion in Blinkit’s retail operations aligns with the growing competitive intensity in India’s quick commerce sector. Rival platforms such as Zepto and Swiggy Instamart are also ramping up investments to expand their presence.

In a note to Zomato’s shareholders, Blinkit CEO Albinder Dhindsa said, “… heightened competition has led to a pause in margin expansion in the business, which is expected and should be temporary. So far, we have not seen any attrition of our core customers which tells us that customers are continuing to choose Blinkit over other options.”

Blinkit’s focus on scaling its retail infrastructure and maintaining customer loyalty reflects the company’s strategy to strengthen its position in India’s fast-growing quick commerce market.

Korean makeup brand Etude is set to expand its retail presence in India through a new partnership with hyperlocal delivery platform Blinkit. Launching on January 17th, Etude will offer its product range—including the Dear Darling Water Tint and Dear Darling Oil Tint—via Blinkit’s fast 10-minute delivery service. This collaboration aims to provide customers with quick access to Etude products across the country.

Blinkit has grown significantly in India’s retail and e-commerce landscape, becoming a leading hyperlocal delivery service known for its 10-minute delivery model. Etude India is leveraging this network to strengthen its position in the beauty retail market by offering popular products designed for younger consumers.

Paul Lee, Country Head of Amorepacific India said, "In today's fast-paced world, convenience is paramount. Blinkit redefined instant gratification by delivering products within minutes, setting a new benchmark for speed and convenience. This unparalleled service aims to foster strong brand loyalty among our consumers. Through this partnership with Blinkit, we are aiming to gain valuable data on consumer behavior and preferences, enabling us to tailor our offerings and marketing strategies accordingly. This will not only deliver our exceptional products but will also provide an unforgettable experience directly to our customers' doorstep."

Through this collaboration, Etude India aims to enhance its retail strategy by tapping into Blinkit’s efficient delivery system. The product lineup available for rapid delivery includes the Fixing Tints and Bling Bling eye sticks. This move is expected to strengthen Etude’s market reach in India’s growing beauty retail sector.

Reliance-backed hyperlocal delivery platform Dunzo has gone offline after the exit of its co-founder and CEO, Kabeer Biswas, who has joined Flipkart’s quick commerce division, Minutes. Once a leader in India’s quick commerce retail sector, Dunzo had been facing operational and financial challenges over the past 12–18 months. The app and website are now inaccessible, showing error messages to users.  

Dunzo raised over $450 million in funding, including a $200 million investment from Reliance Retail in January 2022. Despite this, the company struggled financially, leading to significant downsizing and delayed employee salaries. The company’s creditors have taken legal action by filing cases with the National Company Law Tribunal (NCLT) over unpaid dues.  

Reliance Retail holds a 26 percent stake in Dunzo, while Google owns 20 percent. In 2023, PhonePe reportedly offered to invest in Dunzo’s merchant network business, but the deal was declined due to concerns from Dunzo's investors about PhonePe's parent company, Walmart, and a reluctance to part with the Dunzo brand.  

Despite being an early entrant in India’s quick commerce market, Dunzo failed to maintain its competitive edge against growing rivals. Zomato-owned Blinkit currently leads the market with a 46 percent share, followed by Zepto at 29 percent and Swiggy Instamart at 25 percent, according to a report by Motilal Oswal.  

Dunzo's shutdown reflects the increasing competition and challenges in India’s quick commerce retail industry, where operational efficiency and sustained funding are critical for survival.

Amazon India is set to implement a sustainability-driven initiative at the 2025 Maha Kumbh Mela in Prayagraj, Uttar Pradesh, by providing attendees with portable beds made from upcycled cardboard packaging. This move strengthens Amazon's retail presence in India by combining innovation with community support during the 45-day event in January and February, which draws millions of devotees. The upcycled beds will be available free of cost, aiming to address the need for rest and comfort during the large-scale gathering.  

In collaboration with the Maha Kumbh authorities, Amazon India has identified key areas within the festival grounds to distribute these beds. A significant portion will be placed at the lost and found center to assist individuals in distress. Additional beds will be available to the general public, the Kumbh Police Karmacharis, and the Kumbh hospital staff, ensuring broad accessibility across the event.  

Pragya Sharma, Director of Marketing at Amazon India said, “At Amazon India, innovation is at the heart of our mission to positively impact the communities we serve. Our association with the Maha Kumbh Mela emanates from this commitment. We strive to bring convenience, comfort and care to our customers every day through our iconic Amazon boxes, recognized by millions as a symbol of reliable service. By reimagining these boxes as beds, we saw an opportunity to address a real need for the event's attendees. It's not just about thinking outside the box – it's about transforming the box itself to make a tangible difference.”  

To execute this project, Amazon India partnered with creative agency Ogilvy and a team of specialized fabricators to design durable and comfortable beds. These beds, made by compressing and layering Amazon’s cardboard boxes, have been tested by experts to withstand the local environment and provide safe use during the festival.  

Sukesh Nayak, Chief Creative Officer at Ogilvy India added, “Amazon is synonymous with delivering joy, love, ease—across India. And at the Maha Kumbh, we are delivering comfort, to make the lives of attendees easy with Amazon box-beds. Nights at Maha Kumbh can get extremely cold, and at Ogilvy, working closely with our specialised Activation team we decided to tackle this challenge with a unique innovation. Amazon’s familiar cardboard packaging boxes have been upcycled, compressed in layers and have been re-engineered to create sturdy, yet comfortable beds.”  

Following the conclusion of the Maha Kumbh Mela, Amazon India will responsibly manage the disposal of unusable beds and donate reusable ones to local NGOs. This initiative highlights Amazon India’s commitment to sustainability and community welfare while enhancing its retail engagement in India.

ASUS, the Taiwanese technology company, has partnered with quick commerce platform Zepto to rapidly deliver its accessory products in key metro markets across India. Starting today, consumers in NCR, Mumbai, Chennai, and Bengaluru can access ASUS’s popular range of accessories, including premium keyboards and mice, through Zepto’s fast delivery service. This partnership strengthens ASUS's retail presence in India, addressing the increasing demand for convenience and quicker technological product access.  

ASUS, recognized as a leading technology accessories brand in India in 2024, aims to align with evolving consumer habits by leveraging quick commerce. With over 30% of urban consumers in India now relying on quick commerce platforms for tech purchases, ASUS’s collaboration with Zepto reflects a strategic move to meet market demand and reinforce its position in metro cities.  

Arnold SU, Vice-President of Consumer and Gaming PC at ASUS India said, “Considering the rise in demand for ultra-fast deliveries particularly in urban areas where consumers are increasingly turning to quick commerce platforms, ASUS is keen to tap into this trend to deliver unparalleled convenience. Moreover, 2024 was a defining year for ASUS in the accessories segment, with the exceptional response to our accessory portfolio underscoring its significance as a key growth driver. As a brand committed to innovation and elevating the consumer experience, entering the quick commerce space with Zepto is a natural next step. This partnership goes beyond just fast delivery – it's about ensuring our customers have instant access to the tools they need, solidifying our promise of accessibility.”  

ASUS products now available for quick delivery through Zepto include:  

• ASUS Marshmallow Keyboard KW100 (Oat Milk and Green Tea Latte variants)  
• ASUS Marshmallow Mouse MD100 (Blue and Grey variants)  
• ASUS MW203 Multi-Device Wireless Silent Mouse (Black)  
• ASUS WT300 Mouse (Black)  

This initiative is part of ASUS’s broader strategy to enhance retail accessibility in India by adopting quick commerce as a distribution channel. ASUS also plans to extend its reach by launching its accessories on other quick commerce platforms like Blinkit and Instamart, aiming to provide wider access to its products for consumers nationwide.

Blinkit has launched its new 10-minute food delivery service, Bistro, as part of its efforts to expand in the fast-growing quick-commerce sector. Operating independently from Blinkit and Zomato, Bistro is currently available in select locations in Gurugram for market testing.  

Bistro promises to deliver high-quality, canteen-style meals hot within 10 minutes. According to Blinkit, “We believe high-quality food that is more accessible has the potential to induct more customers into ‘outside of home’ food consumption.” The company is working to innovate across the entire food supply chain to enable quick preparation, with no use of preservatives or processed foods. The focus is on creating tasty dishes in less than five minutes, with investments in infrastructure and research to support the model.  

Bistro has partnered with various companies in the food industry to help make this vision a reality, and Blinkit aims to support the broader ecosystem through these collaborations.  

Zomato CEO Deepinder Goyal reiterated that the new service operates separately from Zomato’s restaurant partners, with no restaurant data from Zomato being used in Bistro’s operations. “Zomato will never launch private brands on the Zomato app to compete with its restaurant partners. This still holds true,” Goyal said. He emphasized that the Bistro team works independently and that Zomato will not use its platform to market Bistro.  

Despite the additional costs involved, Goyal made it clear that ethical business practices are a priority for Zomato. “Ethics and sticking to our word mean more than anything else to us at Zomato, and we are not going to give it up to save some marketing cost,” he added.  

The launch of Bistro marks Blinkit’s continued push into India’s competitive food and restaurant sector, with the company looking to bring value to the entire ecosystem through innovation and strategic partnerships.

Swiggy Instamart, the quick commerce platform of Swiggy, has expanded its retail operations across India, now serving over 75 cities. In a strategic move to enhance user experience and tap into the growing demand for quick commerce, Swiggy announced plans to introduce Instamart as a standalone app. Despite this new development, Instamart will continue to operate on Swiggy’s unified platform, supporting its growth in the retail sector.  

Sriharsha Majety, Managing Director and Group CEO of Swiggy, highlighted Instamart's rising prominence in India’s retail market. “While it’s been clear for a while now that Swiggy Instamart is set to match Food Delivery in size, recent developments show it’s on track to surpass Food Delivery in both penetration and scale,” Majety said. He added that strong demand in new cities and product categories could help Instamart exceed 100 million users. The standalone app aims to expand Swiggy’s reach while maintaining cross-platform benefits through the main app.  

Amitesh Jha, CEO of Swiggy Instamart, emphasized the platform's rapid growth, driven by its promise of 10-minute deliveries and a product catalog nearing 50,000 items. “The launch of the Instamart app ensures seamless adoption and access to the service in a category that we believe we have only scratched the surface,” Jha stated. He confirmed that Swiggy One, One Lite, and One BLCK benefits will be available across both the main and standalone apps.  

Swiggy’s strategy of offering standalone apps is not new. Its restaurant reservation service, Dineout, continues to function independently while being integrated into the unified app. Swiggy has also introduced other standalone services, such as Swiggy Daily and InsanelyGood. Recently, Swiggy launched *Snacc*, a 15-minute delivery service for snacks and beverages, with plans to expand it across India.  

Additionally, Swiggy scaled its 10-minute food delivery service, *Bolt*, to over 400 cities by December, further strengthening its position in India’s competitive quick commerce retail market.  

However, Swiggy Instamart faces tough competition from Blinkit, the market leader in India’s quick commerce sector. In the second quarter of FY25, Instamart’s Gross Order Value (GOV) rose 42.1quarter-on-quarter and 75.5 percent year-on-year to Rs 3,382 crore. Its adjusted EBITDA margin improved to -10.6 percent percent compared to -18.1 percent year-on-year.  

Blinkit, in comparison, reported a GOV of Rs 6,132 crore for the same period, reflecting a 5 percent quarter-on-quarter and 122 percent year-on-year growth. Blinkit has been contribution-positive since Q2 FY24, while Instamart’s contribution margin remained at -1.9 percent of GOV in Q2 FY25.  

As competition intensifies, Swiggy Instamart’s expansion and the launch of its standalone app signal a strong push to capture greater market share in India’s growing retail and quick commerce industry.

Flipkart, owned by Walmart, has appointed Kabeer Biswas, co-founder of instant delivery platform Dunzo, to head its quick commerce business, Flipkart Minutes, according to sources familiar with the development. This move highlights Flipkart’s strategic focus on expanding its retail presence in India’s growing quick commerce market.  

Dunzo, launched in 2014 as a WhatsApp group, introduced a pick-up and drop service that later expanded across India from its base in Bengaluru. In 2022, Reliance Retail led a $240 million funding round in Dunzo, acquiring a 25.8 percent stake and becoming the company’s largest shareholder. Despite this investment, Dunzo has faced significant financial challenges in recent years, including delayed staff salary payments for over 18 months. Biswas reportedly went without a salary during this period. His recent exit followed the departures of other co-founders Mukund Jha, Dalvir Suri, and Ankur Agarwal.  

Flipkart Minutes marks the company’s entry into India’s competitive quick commerce sector, where rivals such as Blinkit, Zepto, Dunzo, and Swiggy Instamart are competing to dominate the market. The sector is expected to reach a market size of $20 billion by 2026, driving companies to rapidly expand delivery networks and secure customer loyalty with promises of deliveries in under 15 minutes.  

Biswas's leadership at Flipkart Minutes comes as established players like Swiggy’s Instamart, Zomato’s Blinkit, and Zepto intensify competition, creating challenges for smaller platforms like Dunzo to differentiate themselves. Flipkart’s entry, backed by Walmart, signals an aggressive push to capture market share in India’s expanding quick commerce retail industry.

bigbasket, a TATA Enterprise, has signed a significant Memorandum of Understanding (MoU) with the Government of Andhra Pradesh to strengthen the retail organic produce market in India. This collaboration will enable bigbasket to source organic fruits, vegetables, and staples directly from organic farmers in the state, ensuring a steady supply to its distribution centres nationwide.

The MoU was signed in the presence of Andhra Pradesh’s Chief Minister, N. Chandrababu Naidu, marking a crucial step in enhancing the organic agriculture ecosystem and supporting local farmers. As part of the initiative, bigbasket plans to establish four new collection centres in Andhra Pradesh, facilitating a daily supply of fresh, high-quality organic produce. The move aims to improve the livelihoods of local farmers and provide consumers with greater access to sustainable, organic products.

Seshu Kumar Tirumala, Chief Buying and Merchandising Officer at bigbasket remarked, “This MoU with the Andhra Pradesh government is a monumental step forward, not just in terms of establishing robust market linkages, but in reshaping the future of agriculture. Our focus goes beyond simply supplying fresh, high-quality organic produce – it’s about creating an ecosystem where both farmers and consumers thrive. By extending our network of collection centers, we are creating a lasting impact on the local economy, reducing the carbon footprint of our supply chain and improving the accessibility of healthy, organic food for people across India.”

bigbasket currently operates 12 organic collection centres and over 80 collection centres across India, working with more than 1,500 organic farmers. This initiative is part of the company's broader efforts to make organic food more accessible and affordable. In September 2024, bigbasket introduced a new initiative to offer organically grown fruits, vegetables, and staples at prices comparable to conventionally grown products, aiming to eliminate the price gap and promote sustainable agriculture. This MoU further strengthens bigbasket's position as a leading retailer of organic produce in India.

Zomato has introduced a 15-minute food delivery service, adding to the competitive quick food delivery segment in India. Available in select areas of cities like Mumbai and Bangalore, the service marks Zomato’s latest move in the rapidly evolving retail and food delivery landscape.  

Although the company has not made an official announcement, a “15-minute delivery” tab now appears in the Zomato app, showcasing ready-to-eat and quick-to-prepare dishes from participating restaurants. The service operates by limiting deliveries to restaurants within a two-kilometre radius, a strategy similar to Swiggy’s Bolt, ensuring prompt service for users.  

This move places Zomato alongside competitors such as Swiggy, Magicpin, and Zepto in the quick-commerce sector, where delivery speed is increasingly becoming a key focus. Swiggy launched its Bolt service in October 2024, with 5 percent of its food delivery orders now coming through this rapid option.  

Zomato’s entry comes shortly after the launch of Blinkit, its quick commerce unit, which is preparing to roll out 'Bistro'—a service that will offer healthy snacks, juices, and meals delivered in minutes. Zepto is also advancing its rapid delivery offerings with a dedicated app, Zepto Cafe, while Ola has expanded its 10-minute food delivery service, Ola Dash, to multiple cities.  

The quick commerce trend has also attracted other players in India’s retail sector. Reliance has announced plans to enter this space through JioMart, targeting deliveries within 30 minutes. Similarly, Myntra has begun piloting a 30-minute delivery model in select Bengaluru locations for specific brands.  

With the introduction of its 15-minute delivery service, Zomato is set to intensify competition in the quick delivery market as consumer demand for ultra-fast services continues to grow.

Quick commerce platform Zepto has reportedly received approval from Singapore to shift its holding entity to India, signaling its preparations for an initial public offering (IPO) in the Indian stock market. This strategic move underscores Zepto's focus on solidifying its position in the competitive retail landscape in India.  

Media reports indicate that the National Company Law Tribunal (NCLT) is set to review Zepto's ‘reverse merger’ application on January 17, 2025. This review is a critical step in transitioning the company’s domicile from Singapore to India, aligning with its IPO objectives.  

Zepto is also reportedly working on appointing independent directors, a necessary requirement to meet regulatory standards for a public listing in India.  

The company recently secured $350 million in funding, adding to the $1 billion it has raised over the past few months. This influx of capital strengthens Zepto's position as it continues to compete with established rivals like Blinkit and Swiggy Instamart in India's growing quick commerce sector.  

In October 2024, Zepto established a new entity named Zepto Marketplace. This move is speculated to indicate a shift from its business-to-business-to-consumer (B2B2C) model to a marketplace approach, potentially redefining its operating structure ahead of its public offering.  

Zepto’s focus on transitioning its corporate structure and strengthening its financial base highlights its readiness to navigate the challenges of an IPO and reinforce its presence in India’s dynamic retail industry.  

Chinese fast-fashion giant Shein has announced its return to the Indian retail market after a four-and-a-half-year absence. The brand was originally banned in June 2020, alongside 200 other Chinese apps, by the Ministry of Electronics and Information Technology (MeitY). Now, Shein is partnering with Reliance Retail for its re-entry, starting with a backend test launch on Reliance’s fashion platform, Ajio.com.  

The initial phase will focus on casual western wear as Shein works to rebuild its presence in India. Although no timeline for a full-scale rollout has been revealed, the partnership with Reliance Retail is expected to position Shein as a competitor to established players like Tata’s Zudio and Flipkart’s Myntra in the affordable fast-fashion space.  

Shein’s new headquarters in Singapore have played a key role in facilitating its return to the Indian market. The company aims to tap into India’s demand for low-cost fashion, leveraging its global presence as the world’s most visited fashion website. According to Similarweb, Shein had a 2.68% global web traffic share in the third quarter of 2024, outpacing brands like Nike, H&M, and Zara.  

The platform has also seen a 40 percent rise in transaction-making users as of August 2024, compared to January 2024, further solidifying its status as one of the fastest-growing international fashion retailers.  

Globally, Shein has been gaining market share. In France, it became the second-largest fashion brand in 2024, surpassing competitors like H&M, Primark, and Kiabi in annual sales. Similarly, in the U.S., Shein has been challenging Amazon’s low-cost online storefront, which targets the same demographic of young women seeking affordable fashion.  

For its India operations, Shein has entered into an agreement with Reliance Retail Ventures Ltd. and Roadget Business Pte Ltd., its parent company. This collaboration aims to build a local platform supported by Indian manufacturers and suppliers. The Indian government has mandated that the platform operate on domestic infrastructure to ensure data security and compliance with local regulations.  

Commerce Minister Piyush Goyal confirmed that Shein’s Indian operations will have no control over local data. Additionally, the Ministry of Textiles has approved the proposal, reflecting the government’s intent to support domestic manufacturing and e-commerce sectors while adhering to strict regulatory requirements.  

As Shein prepares to re-establish itself in India, its partnership with Reliance Retail is set to drive competition in the fast-fashion industry, creating a dynamic market for affordable apparel.

Unified Payments Interface (UPI) transactions in India achieved a new milestone in December 2024, with 16.73 billion transactions recorded, marking an 8 percent increase over November’s figure of 15.48 billion. The data, released by the National Payments Corporation of India (NPCI), highlights the growing adoption of digital payments in the country’s retail sector.  

The total transaction value for December stood at Rs 23.25 lakh crore, compared to Rs 21.55 lakh crore in November. Daily transaction volumes also saw an uptick, averaging 539.68 million in December, up from 516.07 million the previous month.  

In terms of value, the average daily transaction amount rose to Rs 74,990 crore in December, compared to Rs 71,840 crore in November.  

NPCI, established by the Reserve Bank of India (RBI) and the Indian Banks’ Association (IBA), is responsible for operating retail payment and settlement systems across India. It manages the UPI platform, which facilitates real-time payments between individuals and merchants. The sustained growth in UPI usage reflects its role as a key driver in India's retail and digital payment landscape.

Compaq TV, a brand under Ossify Industries known for its premium LED TVs, has announced a new subscription-based offering for the Indian retail market. The package includes a smart LED TV bundled with broadband services and OTT platform access, starting at Rs 999. The initiative, accessible through the Hybrid LED app, aims to provide an integrated entertainment solution to Indian households.  

The subscription model allows consumers to own a Compaq Smart LED TV over three years, offering a comprehensive package that includes broadband connectivity and access to various OTT platforms. This approach highlights a shift in retail trends, blending technology with affordability.  

Sandeep Chaudhary, CEO of Ossify Industries said, “We are on a mission to bring the magic of high-quality entertainment into every home. With our new package, we’re not just offering a TV; we’re providing an experience that combines cutting-edge technology with unbeatable value. It’s time for every family to enjoy their favorite movies, shows, and many more.”  

The package is set to launch in January, with pre-bookings opening on January 5th through the Hybrid LED app, available for both iOS and Android users. This offering reflects a growing trend in India’s retail sector, where brands are exploring innovative models to enhance accessibility and consumer engagement.

Bigbasket Now, a Tata Enterprise, has reinforced its status as a prominent player in India’s retail and quick commerce space in 2024. The platform has expanded its offerings beyond essential groceries to include electronics, lifestyle products, and home essentials, addressing the evolving needs of Indian households with speed and efficiency.  

In 2024, Bigbasket Now showcased its capability to deliver a wide range of products. Grocery staples remained a significant focus, with the platform recording the delivery of 1.5 crore tender coconuts and 40 million apples. Beyond groceries, it met household and lifestyle demands with items like 375,000 notebooks, 350,000 containers, 454,417 brooms, 295,000 batteries, and 90,000 litres of moisturizers. These figures reflect the growing reliance of Indian consumers on the platform as a one-stop retail solution.  

One notable achievement was Bigbasket Now's ability to deliver an iPhone in under 10 minutes, marking a milestone in handling high-value and high-demand products efficiently. The platform has also expanded its product categories to include electronics, toys, and décor, offering a comprehensive shopping experience that meets diverse customer needs.  

In collaboration with over 30,000 farmers, Bigbasket Now ensures the delivery of fresh produce while supporting local agricultural communities. This partnership has encouraged sustainability, with 25 percent of customers opting for organic products, resulting in a 20 percent monthly growth in the organic category. This trend highlights an increasing preference among Indian consumers for health-conscious and environmentally friendly shopping options.  

As Bigbasket Now enters 2025, it plans to further scale its offerings, enhance delivery speed, and solidify its role in the quick commerce sector. Operating in over 150 cities and expanding its portfolio of non-grocery essentials, the platform is well-positioned to drive growth and redefine convenience in India’s retail market.  

Quick commerce in India is witnessing notable shifts in consumer preferences, with Swiggy Instamart’s latest sales data shedding light on evolving shopping trends. Sexual wellness products, such as condoms, are gaining prominence, matching the popularity of staple items like milk and curd.  

According to Swiggy Instamart, “1 in every 140 orders included a sexual wellness product.” This data underscores the increasing demand for these products in India’s quick commerce retail sector, indicating a shift beyond everyday essentials.  

Bengaluru led in the purchase of sexual wellness products, emerging as the top spender in 2024. Late-night orders also surged, with the peak time recorded between 10 PM and 11 PM. Popular items during this hour included masala-flavored chips, Kurkure, and flavored condoms. Cities such as Delhi, Hyderabad, and Bengaluru saw the highest volumes of late-night shopping activity.  

Delhi and Dehradun emerged as the biggest spenders on Swiggy Instamart in 2024, with key purchases including atta, milk, and oil. In terms of individual spending, a Mumbai customer topped the charts with Rs 15 lakh worth of pet products, primarily cat and dog food.  

Key Sales Highlights of 2024:

• A Mumbai customer purchased Rs 8,20,360 worth of tonic water in a single day.  
• Between 7 PM and 8 PM on December 1, 4,500 kilograms of onions were ordered.  
• The fastest delivery of the year took 89 seconds in Kochi, delivering Nendran bananas and red amaranthus.  
• A pencil sharpener priced at Rs 3 was the cheapest order of 2024, placed by a Hyderabad user.  
• A buyer in Ahmedabad spent Rs 8,32,032 on gold coins during Dhanteras.  
• In Hyderabad, one customer spent Rs 35,000 on mangoes in a single month.  

These trends reflect the diversity and evolution of consumer behavior in India’s retail landscape, driven by the convenience of quick commerce platforms. 

Ace Turtle, India’s leading technology-driven retail company, has introduced two key updates to its Connect 2.0 app—the My Team and Handover Module features. These upgrades aim to enhance store operations, improve logistics, and drive digital transformation within the retail industry in India.

Nitin Chhabra, CEO of Ace Turtle, shared insights on the app’s latest developments: "We are committed to empowering our retail store teams with cutting-edge technology to simplify operations and drive efficiency. The Connect 2.0 app represents a significant step forward in our goal to transform the retail landscape using technology, enabling the automation and digitization of store operations to scale the business of global brands in India. The addition of the My Team and Handover Module features addresses critical challenges in team management and last-mile logistics, underscoring our relentless focus on innovation and operational efficiency. In a rapidly evolving retail environment, accelerating the adoption of technology solutions is essential to delivering seamless omnichannel experiences and staying ahead of the curve."

The My Team feature simplifies team management by digitizing processes such as onboarding, attendance tracking, and user account management. Store Managers can upload team member details, including KYC information and photos, while Retail Operations Managers (ROMs) can review and approve profiles directly through the app. Real-time attendance tracking at the store and brand levels supports better decision-making and resource planning.

To enhance data security, inactive user accounts are automatically deactivated, safeguarding sensitive information. The feature also offers comprehensive team insights, fostering transparency and accountability within store operations.

The Handover Module streamlines last-mile logistics by optimizing the shipment handover process. It allows batch processing of multiple shipments into fewer documents, reducing administrative workload and saving time. Barcode scanning ensures accurate package identification, while real-time tracking provides live shipment updates.

The module supports partial handovers with detailed documentation for greater accountability. Shipments are organized by demand channels, ensuring a well-structured and efficient logistics process. Additionally, wireless printing integration simplifies documentation tasks, further boosting operational efficiency.
Ace Turtle’s latest app enhancements underline its commitment to leveraging technology to advance the retail sector in India, enabling smoother store management and improved supply chain operations.

As the retail and fashion landscape in India embraces seasonal trends, the iconic color gold has emerged as a winter favorite for Christmas and New Year celebrations. With Pantone naming Mocha Mousse as the Colour of the Year for 2025, Zippo’s gold-finished lighters align well with this warm, neutral brown. According to Pantone, Mocha Mousse symbolizes "thoughtful indulgence," reflecting moments of intimate luxury—a concept closely associated with Zippo’s product design philosophy.

Gold has long held significance in Indian culture, symbolizing prosperity and good fortune. This cultural connection makes Zippo’s gold lighter collection an appealing option for gifting during festive occasions and special celebrations.

The collection features a variety of designs, from classic matte finishes to intricately detailed patterns. The price range for these exclusive lighters spans from Rs 1,999 to Rs 45,199. Consumers can find the collection across leading online retail platforms, including Zippo.in, Tata Cliq Luxury, Ajio Luxe, and Amazon.in.

With its blend of cultural relevance and contemporary design, Zippo’s gold series fits seamlessly into India’s evolving retail landscape, offering consumers a unique combination of style and tradition.

India’s retail and e-commerce sector saw significant advancements in 2024, driven by Meesho’s continued expansion and consumer-focused strategies. The platform reported a ~35 percent year-on-year increase in orders, reflecting a growing adoption of online shopping across the country, fueled by value-conscious consumers seeking affordable options in categories like fashion, beauty, personal care, and home essentials.  

Despite challenging market dynamics, Meesho reached approximately 175 million annual transacting users, with ~50 percent coming from tier 4+ towns such as Naidupeta (Andhra Pradesh), Sherghati (Bihar), and Harapanahalli (Karnataka). The platform also retained its position as the most downloaded shopping app for the fourth consecutive year, surpassing ~210 million downloads.  

Financial Performance and Market Expansion  

In FY 2023-24, Meesho became the first horizontal e-commerce platform to generate operating cash flow of Rs 232 crore, while its revenue from operations rose by 33 percent to Rs 7,615 crore. This growth was attributed to a rise in annual transacting users and increased order frequency among loyal customers.  

Sustained growth also came from expanding consumption in smaller towns. Ladakh, Uttar Pradesh, and Bihar led in new user growth, while categories like Beauty and Personal Care (BPC) and Home and Kitchen (H&K) experienced a ~70 percent surge in orders. Meesho Mall, offering branded products, saw a 117 percent order increase, benefiting brands like Lotus (6X growth), Joy (5.5X), Renee (3.5X), and Dollar (1.8X).  

Gen Z’s Growing Influence in E-commerce  

Gen Z emerged as Meesho’s fastest-growing consumer segment, accounting for one-third of its user base. Popular items among this demographic included eco-conscious and self-care products such as glass sippers, reusable straws, and resistance bands. Nearly 75 percent of Gen Z shoppers on Meesho prioritized individuality, using features like wishlists and monitoring discounts to align purchases with their preferences.  

Tech-Driven Innovations and Enhanced Security  

Meesho strengthened its platform through tech-driven innovations, including India’s first large-scale multilingual AI-powered voice bot. This feature enhanced customer support with a 10 percent higher Customer Satisfaction (CSAT) score and ~80 percent issue resolution rate during its pilot phase. AI-powered recommendations and vernacular voice search helped break down language barriers, boosting customer engagement across Tier-ll and Tier-lll cities.  

To improve logistics, Meesho’s AI-backed address translation system streamlined deliveries across India, ensuring accurate and timely last-mile fulfillment.  

Project Vishwas: Building Trust and Security  

Meesho’s Project Vishwas enhanced platform security by preventing over 22 million fraudulent transactions and blocking 7.7 million scam attempts. The company worked closely with law enforcement, filed multiple FIRs, and dismantled 18,000 fake social media accounts and 130 fraudulent websites/apps.  

By combining advanced analytical models, AI-driven fraud detection tools, and a dedicated Quick Response Team, Meesho maintained a 98 percent fraud resolution rate, setting new industry standards for secure online shopping in India’s retail and e-commerce ecosystem.

After establishing its presence in India’s quick commerce retail sector, Zomato-owned Blinkit has expanded into the quick food delivery segment with the launch of a new app, Bistro. The service appears to be in its pilot phase and is currently operational in select areas of Gurugram.  

Bistro delivers meals, snacks, and beverages like tea and coffee within 15 minutes. Blinkit did not respond to Inc42’s queries regarding the development at the time of publishing. Updates will be provided upon receiving a response.  

The move positions Blinkit against competitors such as Zepto Cafe and Swiggy’s Cafe in the quick food delivery space. Zepto pioneered the quick snack delivery segment by launching Zepto Cafe in Mumbai in 2022, offering both branded and non-branded pre-made food items.  

On December 12, Zepto announced plans to roll out a standalone app for Zepto Cafe, providing snacks and beverages within 10 minutes. Last month, the startup revealed its intention to expand Zepto Cafe from Mumbai to 120 cities across India, including Delhi NCR, Bengaluru, Hyderabad, Chennai, and Pune.  

Swiggy also entered the segment earlier this year by piloting its own quick food delivery service, ‘Cafe,’ which delivers snacks and beverages within 15 minutes.  

The quick food delivery market has attracted new players beyond established quick commerce companies. Bengaluru-based startup Swish, which launched in 2024, recently secured $2 million in funding from Accel for its 10-minute food delivery service. Similarly, Delhi NCR-based Zing introduced its own 10-minute food delivery service in the region.  

Blinkit’s new venture aligns with Zomato’s broader strategy to scale the brand and enhance its revenue stream. 

During Q2 FY25, Blinkit reported revenue of Rs 1,156 crore, up from Rs 505 crore in the same period last year. On a quarter-on-quarter basis, revenue rose 23 percent from Rs 942 crore. The company also reduced its adjusted EBITDA loss to Rs 8 crore in the September 2024 quarter, compared to a loss of Rs 125 crore a year earlier.

Amazon India has launched the third phase of its consumer awareness initiative, Mission GraHAQ, at SMBhav Summit 2024, its annual SMB event. This campaign targets over 50 million consumers, focusing on Tier II and III cities across India from December 2024 to February 2025. Through the GraHAQ Chakra initiative, the campaign will use murals on chai stalls, auto-rickshaws, and public walls in 30 cities to promote consumer education. Social media outreach in regional languages will further amplify the initiative’s key messages.

Building on the Indian government’s Jago Grahak Jago campaign, Mission GraHAQ aims to empower Indian consumers by enhancing trust and informed decision-making in the retail and e-commerce sectors. Key focus areas include grievance redressal processes, consumer rights, safe payment practices, and the importance of product transparency.

To expand its reach, Amazon has partnered with organizations such as the Internet and Mobile Association of India, Indian Institute of Public Administration, Consumer Voice, India SME Forum, Consumer Education and Research Centre, CyberPeace Foundation, and the Bengal Chamber of Commerce and Industry.

During the launch event, Hon’ble Union Minister Shri Pralhad Joshi, Ministry of Consumer Affairs, Food and Public Distribution and Ministry of New and Renewable Energy, unveiled the Mission GraHAQ logo and commended Amazon India and its partners for their efforts. He emphasized the expanding footprint of e-commerce in India’s Tier II and III cities stating, “Ecommerce is no longer limited to metros; it has expanded beyond these hubs, reaching Tier II and III cities and even penetrating rural regions. Under the visionary leadership of Prime Minister Shri Narendra Modi ji, the government has undertaken several initiatives to foster a trusted and secure e-commerce environment. The Consumer Protection Act of 2019 has been enacted to address unfair contracts, enforce stricter regulations, and enhance consumer protection in e-commerce.”

The Minister also highlighted the role of the National Consumer Helpline in providing an integrated grievance redressal platform and strengthening consumer rights enforcement at district, state, and national levels.

Chetan Krishnaswamy, Vice President of Public Policy at Amazon India, reaffirmed Amazon’s dedication to fostering a secure e-commerce ecosystem said, "At Amazon, we believe that customer trust is the bedrock and the future of e-commerce in India. The sector's growth will be driven by confident, empowered online shoppers, and we are honored to contribute to this national priority, which aligns closely with the government's vision. Through Mission GraHAQ, we're broadening our commitment across India, with a particular focus on Tier II and III cities. Our goal is to ensure that every customer, regardless of location, is well-informed about their rights and responsibilities in the digital marketplace."

Since its inception in 2022, Mission GraHAQ has aimed to educate consumers about their rights and responsibilities. The first phase reached over 16 million people in Tier II and III cities through street plays. In 2023, the campaign expanded into India’s Northeastern states, engaging an additional 15 million consumers through regional radio shows in partnership with All India Radio.

With its latest expansion, Mission GraHAQ reinforces Amazon India’s commitment to strengthening consumer awareness and fostering a transparent retail environment across the country.

Despite offering the lowest prices in India’s retail q-commerce market, Flipkart Minutes has struggled to establish a strong foothold due to its limited product assortment, according to a report by Axis Capital. Launched in August, the platform initially had the highest prices among its competitors in September but now ranks as the cheapest. However, analysts note that its product range remains insufficient for meaningful market penetration.  

“Though the gap versus its peers is minor at ~1-2 percent, it continues to lag on competitive assortment, which we believe is more important in competing to gain users due to its late entry,” analysts from Axis Capital stated.  

The report highlighted that the average price difference among q-commerce players has narrowed from 5 percent in September to 1 percent currently. However, assortment — the range of unique products or SKUs a platform offers — has emerged as the primary growth driver, as seen in Blinkit’s market leadership.  

“We do not believe the players will compete aggressively on pricing, as the users of q-comm/slotted-comm are not as price-sensitive. Thus, platforms are unlikely to gain users at the cost of profitability. We continue to believe that assortment takes precedence over pricing in online formats,” analysts added.  

BigBasket, a key player in slotted commerce dominated by BigBasket and JioMart, has been improving its pricing and product range as it transitions into q-commerce. Its discount on products compared to local kirana stores rose from 10 percent in September to 13 percent in November.  

“BigBasket seems to have improved its assortment from September. This, we believe, is to become competitive while it transitions from slotted to q-comm. Assortment is largely on a par with Blinkit’s and ahead of other q-comm players,” Axis Capital noted.  

The price gap between q-commerce platforms and kirana stores has also widened, reaching up to 8 percent in November from 2-6 percent in September.  

According to a separate report by JP Morgan, Blinkit and Zepto have significantly expanded their dark store networks, increasing locations by 30-50 percent from early September to November. The expansion has been concentrated in major metros, including Greater Bengaluru, Delhi NCR, and the Mumbai Metropolitan Area, which together account for 60 percent of new stores.  

“These cities are still >50 percent of DS count and likely >70 percent of GOV given higher AOV, store maturity and frequency,” JP Morgan’s report stated.  

Overall, analysts suggest that while Flipkart Minutes’ lower prices may not yield significant results, BigBasket’s enhanced product range could strengthen its presence in India’s competitive q-commerce retail market.

Flipkart, one of India’s leading e-commerce platforms, has announced its End of Season Sale (EOSS), which will run from December 7, 2024. The retail event will feature over 10 lakh trendy styles from participating brands and sellers, catering to millions of customers across India. With a focus on enhancing the shopping experience, especially for Gen Z consumers, Flipkart has introduced new app features, expanded collections, and immersive video shopping experiences.  

The revamped Flipkart app will include a new destination called ‘Play’ and advanced video commerce options, making this EOSS one of the most engaging to date. Customers can also explore over 50 product categories eligible for faster delivery through the ‘Flipkart Minutes’ service. Additionally, the increased order volume during EOSS is expected to provide last-mile delivery personnel with an opportunity to earn supplementary income.  

Highlighting Flipkart’s commitment to serving India’s diverse retail market, the sale will deliver styles to all serviceable pin codes nationwide. It will also feature discounts and promotions in collaboration with Axis Bank and Bank of Baroda on debit and credit cards, adding further value for customers during the event.  

Pallavi Saxena, Senior Director of Flipkart Fashion said, “With every new edition, Flipkart’s End of Season Sale becomes an even larger celebration of fashion and trends that brings joy to millions of our customers across India. Fashion enables us to express ourselves in very unique ways, and we are currently focusing on making Flipkart Fashion the chosen destination for Gen Z. This year, enhanced features are set to give existing shoppers a new reason to visit the app every day while onboarding new customers. With a wider range of the latest fashion, footwear, and accessories, supported by cutting-edge technology, we will continue to elevate the shopping experience for every customer.”  

By combining expanded product ranges, innovative features, and a commitment to fast delivery, Flipkart aims to reinforce its position as a key player in India’s retail landscape while catering to the evolving demands of its diverse customer base.

The growing quick-commerce market in India is seeing notable participation from brands like Crown Basmati Rice and Shryoan Cosmetics, which are leveraging platforms such as Zepto, Blinkit, and Swiggy Instamart to enhance their reach and cater to consumer demand for convenience. These collaborations highlight the evolving retail landscape in India, where speed and accessibility are increasingly prioritized.  

Crown Basmati Rice, the flagship brand of DRRK Foods, is now available on Zepto, Blinkit, and Swiggy Instamart. Known for its long, fragrant grains and superior quality, the brand has been a staple in households and for special occasions. Previously launched in Delhi NCR and select North Indian markets, the brand plans to extend its reach to cities like Chennai, Lucknow, and Chandigarh.  

Vikram Marwaha, Joint Managing Director, DRRK Foods said, “We are excited to bring Crown Basmati Rice closer to our customers through Zepto, Blinkit, and Swiggy Instamart. This partnership reflects our commitment to providing premium-quality basmati rice with the convenience that today’s fast-paced lifestyles demand.”  

The rise of quick-commerce platforms has enabled Crown Basmati Rice to offer its premium products with near-instant delivery, fulfilling customer needs for quality and convenience. The move also aligns with the brand's mission to make high-quality basmati rice accessible to a broader audience.  

Shryoan Cosmetics, a leading name in the beauty retail industry, has partnered with Zepto to provide instant access to its products across major cities, including Delhi NCR, Mumbai, Pune, Chennai, Hyderabad, Bangalore, and Kolkata. The partnership allows customers to shop for a range of beauty products, including lipsticks, eye pencils, kajals, foundations, palettes, and nail paints, with the ease of quick-commerce delivery.  

Himanshu Madnani, Co-Founder of Shryoan Cosmetics said, “At Shryoan, we focus on offering our customers the finest products and an ideal shopping experience. By partnering with Zepto, we can meet the ever-increasing expectations of customers by making their favorite cosmetics available when they want them.”  

Shryoan also emphasizes eco-friendly practices, such as sustainable packaging, and uses this collaboration to gather real-time customer feedback to improve its offerings. The partnership reflects the brand’s focus on innovation, accessibility, and enhancing customer experiences.  

Both Crown Basmati Rice and Shryoan Cosmetics are tapping into the quick-commerce model to address evolving consumer preferences in India’s retail sector. These strategic collaborations highlight the potential of instant delivery platforms in transforming how brands connect with their customers.

Google has named Mitul Shah, former head of consumer sales at Apple India, as Managing Director for its Devices and Services business in the country. Shah will spearhead the sales and expansion of Google’s Pixel smartphones and related services in India, according to his LinkedIn announcement.

“I am happy to share that I’ve started an exciting new journey with Google as Managing Director for Devices and Services Business – leading Pixel’s sales and expansion efforts in India,” Shah stated in his post.

Google has partnered with manufacturers Foxconn and Dixon to produce Pixel smartphones locally, aligning with India’s growing emphasis on domestic production and the retail sector's expanding tech landscape.

Shah highlighted his enthusiasm for contributing to Google’s innovative ecosystem. “It’s an honour to be part of a company that’s at the forefront of innovation, and I’m particularly thrilled to be working on a product that has the potential to put the magic and power of AI in the pockets of millions of people across my beloved country,” he said.

Addressing inquiries about his move from Apple, Shah clarified, “This is not a switch. This is a continuation of the mission of putting the world’s best technology in the hands of fellow countrymen and women. I couldn’t be more fortunate to have an opportunity to deliver the transformative power of AI and meaningful experiences to Indian consumers, with an immensely committed and talented team.”

With Shah at the helm, Google aims to strengthen its position in India’s competitive smartphone and retail markets by focusing on innovative solutions and localized manufacturing strategies.

Meesho, a prominent player in India's retail e-commerce space, has introduced the country’s first multilingual generative AI-powered voice bot at scale. This innovation sets a new standard for customer support in India's e-commerce industry by offering personalized, human-like assistance in multiple languages. The voice bot reflects Meesho’s focus on catering to the diverse linguistic and cultural needs of India's retail market, particularly its users from tier 2 cities and beyond, who constitute 80 percent of its customer base.

The AI voice bot is designed to operate effectively on basic smartphones, even in noisy conditions, ensuring accessibility for a wide range of users. Its intelligent interruption-handling feature enhances the customer experience by distinguishing casual affirmations like “yes,” “ji,” or “okay” from genuine interruptions, enabling uninterrupted interaction. This functionality has contributed to a 10 percent increase in Customer Satisfaction (CSAT) scores.

Currently managing approximately 60,000 calls daily, the voice bot autonomously resolves ~95 percent of queries, significantly reducing reliance on human agents and minimizing escalation rates. This efficiency has led to a ~50 percent improvement in Average Handle Time (AHT), providing faster resolutions for customer inquiries. Additionally, the bot’s adherence to Standard Operating Procedures (SOPs) ensures consistency, reliability, and user satisfaction.

Sanjeev Barnwal, Co-Founder and Chief Technology Officer of Meesho said, "Spearheading the AI revolution in e-commerce, Meesho’s Gen AI-powered voice bot showcases our dedication to groundbreaking, industry-first innovations. Engineered with India’s rich multilingual landscape in mind, the voice bot leverages advanced Gen-AI, Large Language Models (LLM), and cutting-edge natural language processing to empower users to communicate seamlessly in their preferred language, fostering unparalleled accessibility and inclusivity. Its human-like interaction is a standout feature, enhancing communication ease, building trust, and delivering support that feels natural and relatable. This pioneering approach not only elevates the user experience but solidifies Meesho’s position at the forefront of technological advancements, delivering efficient, intuitive solutions that meet the diverse needs of our users."

The voice bot employs advanced technologies, including natural language processing (NLP), automatic speech recognition (ASR), text-to-speech (TTS), and Large Language Models (LLM), to deliver fast, accurate, and culturally relevant responses. Currently supporting Hindi and English, Meesho plans to expand the bot’s capabilities to six additional regional languages. Future updates aim to include emotion recognition features, allowing the bot to detect user emotions for more empathetic and responsive support.

This innovation highlights Meesho’s continued efforts to enhance user experiences and streamline customer support, reinforcing its commitment to technological advancements tailored to the needs of India’s retail sector.

boAt, a leading name in India’s retail audio and wearables market, has introduced the Airdopes Loop OWS, a new addition to its lineup of wireless earbuds. Designed for consumers with active lifestyles, the earbuds feature a clip-on fit and ambient sound technology, catering to the needs of users on the move, whether commuting, exercising, or working from home.  

The Airdopes Loop comes with a clip-on accessory for a secure fit, ensuring the earbuds remain in place during various activities. Lightweight and available in three colors—Lavender Mist, Cool Grey, and Pearl White—the earbuds balance practicality with aesthetics.  

A key feature of the earbuds is ambient sound awareness, allowing users to remain conscious of their surroundings while listening to music, making calls, or engaging with podcasts. The device also delivers up to 50 hours of playback at 60 percent volume and offers 200 minutes of playback with a 10-minute charge, providing convenience for users with busy schedules.  

Other features include Dual EQ Modes for customizable sound preferences, Quad Mic with ENX™ technology for clear call quality, BEAST™ Mode for low-latency gaming, and IPX4 splash and sweat resistance. Connectivity is enhanced with Bluetooth v5.3, ensuring a stable and seamless user experience.  

The earbuds are available for Rs 1,999 and can be purchased through various retail channels, including boAt’s official website, Flipkart, Amazon, Myntra, and offline stores across India. With this launch, boAt continues to strengthen its position in India’s retail market, offering technology-driven solutions for diverse consumer needs.

The Flipkart Group has appointed Dan Bartlett, Executive Vice President of Corporate Affairs at Walmart Inc., as a Board Member, effective November 21, 2024. This move underscores Flipkart’s commitment to leveraging global expertise as it continues to strengthen its retail operations in India.  

Dan Bartlett brings decades of experience in public relations, government affairs, and corporate strategy. At Walmart, he leads Corporate Affairs, advising on public policy, sustainability, and philanthropic initiatives. Bartlett also oversees Corporate Real Estate and the development of Walmart’s new home office campus in Bentonville, Arkansas.  

Before joining Walmart, Bartlett held leadership roles at renowned public relations firms like Hill+Knowlton Strategies and Public Strategies, Inc. His career in public service includes key positions in George W. Bush’s presidential and gubernatorial campaigns, culminating in his role as Counselor to the President during his tenure at the White House.  

Bartlett, a graduate of the University of Texas at Austin, continues to contribute to his alma mater as an adjunct faculty member and fellow of the Center for Politics and Governance. An outdoor enthusiast, he also serves on the board of directors for Trek Bicycles.  

Bartlett said, “I am honored to join the Flipkart board and to contribute to the company's ongoing success. The Flipkart Group has been instrumental in driving transformative change by enhancing value and access for customers across India. It has a significant opportunity to further contribute to job creation while focusing on equitable and sustainable growth. I look forward to being part of the company’s future development and helping to shape its vision.”  

Kalyan Krishnamurthy, CEO and Board Member of Flipkart Group remarked, “Dan has been a close partner for Flipkart since our association with Walmart in 2018. We are proud to welcome him to the Board and will greatly benefit from his extensive experience in strategy, and building long-standing responsible and sustainable businesses.”  

The appointment is expected to further align Flipkart’s strategic priorities with Walmart’s global expertise, as Flipkart continues to shape India’s retail landscape.

Lava International Limited, a leading smartphone manufacturer in India, has reported a 200 percent growth in sales during the launch week of its flagship device, AGNI 3, and a threefold increase in volume compared to its predecessor, AGNI 2. This performance highlights Lava's strategic focus on innovation and quality in the competitive sub-30k retail smartphone segment in India.

The company implemented a comprehensive marketing strategy for the AGNI 3 launch, which began on September 24th. The 360-degree campaign included print ads, digital media, airport branding, and influencer collaborations aimed at expanding the AGNI fanbase and resonating with the target audience. Over the course of the two-week campaign, Lava reached over 118 million people, with more than 1.5 million searches across various platforms. 

Even before its official launch, the AGNI 3 garnered significant attention. Between October 4th and October 8th, the launch event and associated promotions generated high engagement. After the launch, the campaign's reach expanded to over 29 million, generating over 70 million ad impressions and 41 million video views.

The AGNI 3, designed for tech-savvy consumers, features a dual AMOLED display with a 6.78-inch 1.5K 3D Curved AMOLED screen and a secondary 1.74-inch AMOLED display on the back, a first in its segment in India. Powered by the MediaTek Dimensity 7300X octa-core processor, the phone offers efficient performance. Its triple-camera setup includes a 50MP Sony sensor with OIS, an 8MP telephoto lens with 3x optical zoom, and an 8MP ultrawide lens, along with a 16MP front camera. 

The AGNI 3 is equipped with a 5000mAh battery and supports 66W super-fast charging. It is available in two premium colors, Heather Glass and Pristine Glass, and offers additional features such as Dolby Atmos stereo speakers, a customizable Action Key, support for 14 5G bands, and a clean Android 14 experience with 3 years of OS upgrades and 4 years of software updates. Additionally, Lava offers a dedicated AGNI Mitra service for home replacement and support, setting a new standard in its category.

Zepto, the quick commerce platform, has expanded its retail operations in India with the rollout of Zepto Cafe in major cities, targeting a revenue run-rate of Rs 1,000 crore by 2026. The cafe service is currently available at over 120 locations across Mumbai, Delhi, and Bengaluru, with plans to expand to Hyderabad, Chennai, and Pune.  

“We have cracked 10-minute delivery with high-quality food preparation processes, which is why we are seeing strong customer love. Over the past year, our team has meticulously researched and sourced state-of-the-art equipment for our cafes, including coffee machines that employ handcrafted brewing techniques,” said Aadit Palicha, CEO of Zepto.  

Zepto Cafe offers a diverse menu featuring over 148 items, including freshly brewed chai, coffee, all-day breakfast, pastries, and savory snacks, all delivered within 10 minutes. Launched in April 2022, Zepto Cafe operates as a division of Zepto, which was founded in July 2021 by Aadit Palicha and Kaivalya Vohra.  

The company reported an Annual Run Rate (ARR) GMV of Rs 160 crore, achieved through 15 percent of its dark store network. “The response has been phenomenal, with Zepto Cafe now achieving an ARR GMV of Rs 160 crore with just 15 percent of our expanding dark store network with proven unit economics. As we expand into new cities and launch 100-plus new cafes every month, we are on track to achieve an ARR of Rs 1,000 crore by the next fiscal year,” Palicha added.  

ARR, or Annual Run Rate, is a projection of revenue over a one-year period based on past performance. With its focus on quick service and a diverse menu, Zepto aims to strengthen its presence in India’s retail and food delivery market.  

Meesho, a prominent name in India's retail e-commerce sector, has released the second edition of its 'Trust Assurance Report,' emphasizing its continued efforts to enhance security and user trust. The report highlights the company's use of advanced technologies, collaborations with industry experts, and robust safety measures to establish itself as a trustworthy platform for customers and sellers in India.  

As part of its comprehensive initiative, Project Vishwas, Meesho has bolstered its dedicated 'trust and safety' team to tackle evolving security threats proactively. Over the past year, the company has prevented more than 2.2 crore fraudulent transactions, blocked 77 lakh scam attempts, and averted 13 lakh bot orders. By employing sophisticated data science frameworks and analytical models, Meesho has made significant strides in combating platform misuse.  

Sourabh Pandey, GM, Fulfillment and Experience at Meesho said, "A key component of Meesho's strategy is 'Project Vishwas,' a broad initiative that incorporates various methods to demonstrate our commitment to the safety of both customers and sellers. By leveraging advanced technologies, collaborating with specialized agencies and consultants as well as conducting rigorous on-ground audits, we are trying to stay ahead of the curve in fraud prevention. To effectively combat these frauds, we also have a dedicated trust and safety team focused on building and maintaining user trust."  

Meesho has also collaborated with law enforcement agencies to address fraudulent activities effectively. In one instance, the platform launched an investigation into account takeover fraud, which led to the filing of nine FIRs and the identification of over 40 suspects in Kolkata and Ranchi. These efforts resulted in a 98 percent success rate in tackling such incidents.  

To address lottery fraud, an industry-wide challenge, Meesho conducted investigations in Kolkata, Bengaluru, and Ranchi, which culminated in three FIRs. Since October 2023, the company has successfully reduced lottery fraud incidents by 75 percent. Dr. Ravi Prakash Meharda, Director General of the Anti-Corruption Bureau, Rajasthan, remarked, "Collaborating with Meesho in our shared mission to combat online fraud is indeed a thrilling experience. This collaboration represents a significant step towards creating a safer digital environment for citizens. By pooling our expertise and resources, we are confident in our ability to create a safer online environment for consumers and businesses alike."  

Meesho has also implemented user-friendly initiatives to support customers facing fraud-related issues. A Quick Response Team of 25 experts provides rapid assistance through an in-app helpline, ensuring resolution within five minutes. To combat brand misuse, the company has partnered with threat intelligence platforms to deactivate over 18,000 fake social media accounts and 130 fraudulent websites or apps.  

Additionally, Meesho secured a favorable ruling from the Honourable High Court of Delhi, obtaining a permanent injunction against fraudulent websites using its brand name. The court recognized Meesho as a 'well-known mark' and directed domain registrars to deactivate these sites while law enforcement investigated related bank accounts.  

By adapting to emerging security challenges, Meesho continues to uphold its commitment to user safety, reinforcing trust in its platform within India's retail e-commerce landscape.  

Flipkart, a major player in India’s e-commerce sector, has inaugurated a new Fulfillment and Sortation Center (FSC) in Indore, Madhya Pradesh. Spanning 1.59 lakh sq. ft., this facility represents a key investment aimed at improving delivery efficiency across the region, creating over 600 local jobs, and reaching all pin codes in the state. The opening event included notable figures like Shri Shankar Lalwani, Honorable Member of Parliament, and Rajneesh Kumar, Chief Corporate Affairs Officer at Flipkart Group, underscoring the company’s dedication to infrastructure development and regional growth within India’s retail landscape.

The Indore facility, equipped with advanced conveyor automation technology, has a dispatch capacity exceeding 18 million orders monthly, significantly enhancing Flipkart's logistical capabilities. This expansion is expected to generate over 600 jobs, including inclusive hiring initiatives for more than 100 female contractors and 11 individuals with disabilities.

In line with its Flipkart Samarth initiative, the company hosted a workshop in Indore in partnership with the National Rural Livelihood Mission (NRLM), targeting over 70 rural women and Self-Help Groups (SHGs). Shri Shankar Lalwani attended the event, emphasizing Prime Minister Narendra Modi’s vision of empowering women through digital proficiency to enable their economic independence. Shri Lalwani praised Flipkart’s efforts, highlighting that such training initiatives will support women in achieving self-reliance and contributing to national progress.

Rajneesh Kumar, Chief Corporate Affairs Officer at Flipkart noted, “Flipkart is committed to driving inclusive growth and digital empowerment across India. The launch of our new fulfillment center in Indore, Madhya Pradesh along with our engagement with rural communities, reflects our dedication to fostering sustainable development and supporting MSMEs and creating new local jobs. By equipping communities with the necessary tools, market access, and a strong supply chain, we are helping them build sustainable livelihoods and play an active role in India’s broader economic development.”

As Flipkart continues to strengthen its retail network across India, its platform now supports over 42,000 sellers in Madhya Pradesh. Collaborations with entities like the Madhya Pradesh Industrial Development Corporation and the Khadi and Village Industries Board further underscore Flipkart’s commitment to fostering local enterprises and driving economic growth in the region.

FSN E-Commerce Ventures Ltd the parent company of Nykaa, has announced the appointment of Abhijeet Dabas as Executive Vice President and Business Head for Nykaa Fashion’s eCommerce division, underscoring its focus on growth within the fashion retail sector in India. Abhijeet, an IIM Calcutta alumnus, brings extensive experience in strategy and leadership from previous roles at companies like McKinsey and Company, Cars24, Swiggy, Myntra, and Lazada.

In his new role, Abhijeet will drive Nykaa Fashion's online expansion strategy, with a focus on building partnerships and strengthening the brand’s international reach. Current alliances, including collaborations with global retailers Foot Locker and REVOLVE, are part of Nykaa’s approach to establishing a strong position in the fashion e-commerce market.

Falguni Nayar, Executive Chairperson, MD and CEO of Nykaa said, “We are delighted to welcome Abhijeet to the Nykaa team. His proven track record in scaling businesses and understanding of the Indian fashion landscape aligns perfectly with our vision for Nykaa Fashion. As we continue to revolutionize the fashion e-commerce experience for Indian consumers, Abhijeet’s leadership will be instrumental in driving our growth strategy and strengthening our market position.”

Adwaita Nayar, Executive Director and CEO of Nykaa Fashion, emphasized that Abhijeet’s arrival is timely as Nykaa accelerates its growth within the fashion ecosystem. “His expertise in building consumer-centric platforms will be crucial in enhancing our customer experience and scaling our fashion vertical. With global players eager to enter the Indian market, Nykaa is committed to becoming the partner of choice for leading international brands looking to establish a presence here.”

Abhijeet Dabas shared, “I am excited to join Nykaa Fashion at this pivotal moment in its growth journey. The fashion e-commerce landscape in India presents unprecedented opportunities, and Nykaa’s commitment to innovation and customer experience resonates strongly with my own vision. I look forward to working with the talented team to accelerate our growth trajectory across markets, build strategic global partnerships, and deliver an unparalleled fashion commerce experience to our customers.”

This strategic appointment is expected to strengthen Nykaa's position in India's fashion retail market as it aims for continued growth and expansion in the competitive e-commerce sector.

Flipkart, India’s homegrown e-commerce marketplace, has achieved a key milestone by deploying over 10,000 electric vehicles (EVs) in its delivery fleet. This accomplishment marks a significant step in Flipkart’s ongoing commitment to transition to a fully electric last-mile logistics fleet by 2030, in alignment with the Climate Group’s EV100 initiative. The company’s integration of electric vehicles over the past few years reflects its push for sustainability in India’s retail and logistics sectors.

Currently, 75 percent of Flipkart’s electric fleet operates in Tier-I cities such as Delhi, Bangalore, Hyderabad, and Chennai. The company also announced in August 2024 that more than 55 percent of its grocery orders are being fulfilled by EVs. In the 2024 festive period, Flipkart successfully used its EV fleet to complete over 16 percent of grocery deliveries to Tier-ll+ cities, including Lucknow, Sonipat, Ludhiana, Bhubaneswar, Malda, Hubli, and Vizag, ensuring timely and sustainable service during a high-demand period.

The strategic shift towards electric vehicles has delivered considerable operational benefits, reducing the cost per order at the hub level and increasing last-mile delivery speed by 20 percent when compared to conventional delivery vehicles.

To support this transition, Flipkart is also investing heavily in charging infrastructure. In partnership with the Adani Group, the company is establishing 38 dedicated charging sites, with 190 chargers across key Tier-ll cities. Further developments in public charging infrastructure are planned to help promote the widespread adoption of EVs. Additionally, Flipkart has introduced a Last-Mile Aggregator model in Karnataka, Telangana, and Tamil Nadu, collaborating with EV-focused fleet operators to enhance supply chain efficiency and accelerate the integration of electric vehicles.

Hemant Badri, SVP and Group Head of Supply Chain, Customer Experience and Re-commerce Business at Flipkart said, “With the deployment of over 10,000 EVs, what we have achieved is more than a logistical shift – it is a testament to our dedication to creating a lasting positive impact on the environment while enhancing service efficiency for our customers. By pairing our expanded EV fleet with critical investments in charging infrastructure, we are not only driving operational excellence but also setting a benchmark for sustainable practices in the industry at large.”

Nishant Gupta, Head of Sustainability at Flipkart said, “Since the beginning of our journey towards electrifying our fleet, we have worked tirelessly to transform our delivery network to build a greener future. To sustain and accelerate the momentum of electric vehicle adoption in the Indian market, several ecosystem interventions are crucial, and we are proud to say that we have made positive strides in that direction. Through our strategic partnership with the Climate Group’s EV100 initiative and collaborations with leading OEMs, EV service providers, charging infrastructure partners, financing bodies, and manpower sourcing agencies, we are well-positioned to achieve a 100 percent last-mile electric fleet by 2030.”

This milestone reinforces Flipkart’s position as a leader in sustainability within the retail sector, underlining its commitment to transitioning to a fully electric last-mile delivery fleet by 2030 while ensuring efficient, sustainable service for its customers.

This Diwali, Zepto is strengthening its commitment to retail and local craftsmanship in India by supporting 50 families from the Prajapati clan, a community of Kumhars (potters) known for their traditional artistry dating back to the Ramayana era. These artisans have long been producing handmade earthen products essential to Indian festivals, and Zepto's platform is now helping them reach homes across the country.

This festive season, Zepto has collaborated with over 500 artisans to sell items like Ganesh and Durga idols, Marapacchi dolls, and now Diwali Diyas. Traditionally, artisans like Pradeep Kumar rely on last-minute sales through roadside stalls or door-to-door visits. With Zepto's platform, they can connect with a much broader audience. As Pradeep Kumar, a Diya artisan, shared, "We’ve been crafting Diyas since childhood, and Diwali is when all our hard work finally pays off. This year, Zepto helped us bring our Diyas to homes across the country, connecting us with a much wider audience. It’s been a game-changer for us, and I’m grateful for their support.”

Zepto's Co-Founder and CEO, Aadit Palicha said, “We believe in empowering local entrepreneurs at Zepto, and we salute Pradeep and others who are crafting beautiful Diyas to light up Diwali. It’s an honour to help bring their work to millions of homes this festive season.”

Using Zepto's platform and demand forecasting capabilities, artisans can plan production better and avoid the rush of last-minute selling, allowing them to celebrate Diwali with their families. This initiative is connecting traditional artisans with modern consumers, with Zepto targeting a tenfold increase in home deliveries this Diwali compared to last year.

Through its quick commerce model, Zepto is committed to creating a platform that enables local artisans, making traditional, sustainable products more accessible to households in India. By bringing these handcrafted items to a wider audience, Zepto is ensuring that festive essentials from local artisans are readily available to consumers across the country.

Tata CLiQ Luxury, India’s leading luxury lifestyle retail platform, has announced an exclusive collaboration with Bvlgari, marking the iconic Roman jeweler’s debut in India’s e-commerce market. Through this strategic partnership, Tata CLiQ Luxury will bring Bvlgari’s renowned jewelry, handbags, and watches to online shoppers across India, aligning with the evolving demand for high-end luxury in the retail sector.

The digital boutique offers a curated collection of Bvlgari’s most recognized pieces, including India-inspired items like the B.zero1 Kada Bracelet and Bvlgari Bvlgari Mangalsutra, alongside popular collections such as the Serpenti Viper bracelets and B.zero1 rings. The digital platform also features Bvlgari timepieces, including the iconic Serpenti, the Octo Finissimo collection, and the versatile Octo Roma, as well as a range of luxury leather goods and accessories.

In addition to the product offerings, Tata CLiQ Luxury and Bvlgari are providing a specialized luxury concierge service designed to enhance the online shopping experience. This service offers personalized support from experts trained by Bvlgari, assisting customers in their shopping journey with detailed guidance on products.

Gopal Asthana, CEO of Tata CLiQ said, “We are honoured to welcome Bvlgari to Tata CLiQ Luxury. Known for their unparalleled craftsmanship and exquisite designs, we are proud to be their e-commerce partner in the country. The jewellery, watch, and accessories categories on the platform are of key focus, and with this launch, we are elevating our portfolio further. Our endeavour is to bring iconic luxury brands to consumers across India, and we look forward to offering consumers an unmatched online luxury shopping experience.”

Jean-Christophe Babin, CEO of Bvlgari added, “We are thrilled to mark a new chapter for Bvlgari in India through our partnership with Tata CLiQ Luxury, India's leading luxury lifestyle platform. This important partnership allows us to bring our iconic designs across India, meeting customers with whom we share a deep love for beauty, excellence, and exquisite craftsmanship. Together, we want to offer our customers an online shopping experience through the same attention and warm welcome that can be found in our boutiques.”

This collaboration between Tata CLiQ Luxury and Bvlgari presents a new way for Indian consumers to access Bvlgari’s celebrated luxury creations, further expanding the brand’s reach within the Indian retail market.

The Open Network for Digital Commerce (ONDC) is advancing its efforts in India's retail sector by introducing its own buyer app, 'DigiHaat,' under a newly created 100 percent subsidiary, Nirmit Bharat. This initiative underscores ONDC's commitment to expanding digital commerce by showcasing the diverse potential of its open network model.

According to a press release, ONDC envisions DigiHaat as a practical demonstration of the network's unique features and seamless consumer experience, setting an example for other businesses within the ecosystem to replicate. "The app will demonstrate a real-world example of unique features, functionalities and seamless consumer experience possible in an unbundled open network that other participants can replicate, encouraging businesses to develop their diverse buyer-side solutions," the release stated. The introduction of DigiHaat aims to foster broader engagement and innovation across the e-commerce landscape in India.

DigiHaat will focus on providing a platform for products from small businesses, farmer producer organizations (FPOs), artisans, Viswakarmas, state emporiums, and self-help groups (SHGs). Currently in limited alpha testing with a small consumer base, the app is set for public release in the upcoming weeks.

This move has received positive responses from existing ONDC participants, who see the approach as similar to the BHIM app model, which helped drive the adoption of UPI in its early days. The initiative is expected to broaden ONDC's reach and facilitate ecosystem-wide participation.

Dr. R.S. Sharma, Chairperson of ONDC, emphasized the transformative potential of this initiative for India's digital economy, stating, “ONDC’s role is to be the catalyst for the entire ecosystem for Digital India. The possibilities and opportunities with ONDC are far beyond what we have seen anywhere, and Nirmit Bharat will be a laboratory that will help catalyze the entire ecosystem. With DigiHaat, we’re showcasing what is possible on the ONDC framework, accelerating participation by helping businesses and users see the possibilities more clearly. The goal is to empower the ecosystem to innovate independently and build inclusive solutions that reflect the needs of their markets.”

T. Koshy, MD and CEO at ONDC, said, "DigitHaat will be a crucial step in showcasing the unlimited potential of ONDC Network. This app will help in broadening participation on the Network to not only build a more diverse and resilient ecosystem but also help unlock new opportunities and business models. It will also drive the discovery of newer use cases as we keep on building the Network. I am looking forward to the immense innovation this app will help unlock for the Network thereby significantly contributing to the vision of Digital India.”

Since its beta launch in October 2022, ONDC has facilitated 1.28 crore transactions involving 7 lakh merchants and service providers across 400 towns by September 2024. The network currently includes about 26 buyer applications from varied sectors such as fintech, ride-hailing, and media, allowing their customer bases to connect with a wide range of merchants and service providers across India.

Blinkit, a key player in India’s retail and quick-commerce sector, has launched an EMI feature to enhance affordability for its users. Announced by CEO Albinder Dhindsa on social media, the EMI option is available for all orders above Rs 2,999, excluding gold and silver coins. This move is part of Blinkit's broader strategy to assist customers with managing expenses by allowing them to spread payments over time.

Dhindsa shared, “We have introduced buying with EMI on Blinkit! We believe this will improve affordability and enable better financial planning for our customers.”

This development comes as quick-commerce platforms like Blinkit aim to retain customers by providing more accessible financial services. The introduction of EMI aims to increase customer loyalty by offering flexible payment options, especially for higher-value purchases. This trend is in line with other e-commerce platforms offering similar features to attract price-sensitive buyers, especially during times of economic uncertainty.

Founded in 2013, Blinkit, formerly known as Grofers, has been expanding its services to compete with rivals like Swiggy Instamart and Zepto. By introducing EMI payments, Blinkit seeks to offer more convenience to its users, particularly for big-ticket items like iPhones and other electronics, which have recently been added to its inventory. This feature, combined with Blinkit's quick delivery and competitive pricing, is aimed at strengthening its position in India’s competitive retail delivery market.

In addition to the EMI feature, Blinkit has also launched a 10-minute returns and exchanges service for clothing and footwear in major cities such as Mumbai, Bangalore, Hyderabad, and Pune. The service addresses size-related issues, allowing for faster replacements. Moreover, the platform now allows customers to add their GSTIN during checkout, enabling businesses to claim GST input credits of up to 28 percent on purchases. 

With these new features, Blinkit is positioning itself to offer a more comprehensive and customer-centric retail experience in India’s growing quick-commerce market.

India’s value-lifestyle retail platform, Snapdeal, has experienced a significant increase in order volumes during the ongoing festive season sale, marking a 1.8x growth compared to last year's sales period as of October 15, 2024. This growth highlights the robust demand for affordable fashion, home decor, and lifestyle products across the country.

The festive season sale, one of the biggest annual events in India's retail landscape, offers discounts and exclusive deals across various categories. Women's fashion has seen notable demand, with products such as kurtis, dupattas, lehengas, and tunics witnessing a 2.5x surge in orders. Kid’s fashion, including ethnic wear such as suit sets and frocks, recorded 2x growth, while men's ethnic fashion, including footwear and kurta-pyjama sets, saw a 1.9x rise in orders. The home decor segment, featuring items like furniture, bedsheets, and other accessories, also saw a 1.6x increase in demand.

In preparation for the festive sale, Snapdeal expanded its product range in home decor and fashion by introducing various national and regional brands from across India. Some of the products on offer include pooja essentials starting at Rs 99, festive apparel from Rs 269, and other exclusive deals.

Following its current sale, Snapdeal’s ‘Har Din Tyohaar’ event, which began on October 8 and runs through November 7, 2024, offers a range of products under categories such as 'House of Worship,' featuring Diwali essentials, pooja items, and gifting options. Snapdeal continues to cater to diverse communities by providing a wide selection of affordable, quality products tailored to the needs of its customer base across India.

American outdoor footwear and apparel brand Timberland has made a comeback in the Indian retail market through its inclusion in Reliance Retail's online fashion platform, AJIO. Timberland had previously exited India in 2015 due to intense competition and a trademark dispute with local brand Woodland, but now seeks to regain its presence in the country’s growing retail sector.

Timberland, a subsidiary of VF Corporation, had faced challenges in the Indian market, particularly due to its logo and product similarities with Woodland, another outdoor brand with a tree logo. This led to litigation over intellectual property issues between the two brands. Despite these past hurdles, Timberland has returned to India, aiming to capture a retail market share alongside global and local brands.

In a statement, Reliance Industries mentioned that "AJIO has been strengthening its portfolio through new brand launches like ASOS, H&M, Timberland, to name a few," highlighting the brand’s reentry into India.

Reliance Brands, a division of Reliance Retail, had initially entered into a distribution and licensing agreement with Timberland in 2009, but the brand’s physical stores closed down in 2015. Now, Timberland’s products will be available to Indian consumers online through AJIO, marking its strategic return.

Additionally, Reliance Retail continues to expand its portfolio of international brands, recently announcing the inclusion of H&M on AJIO. The company is also scaling up its quick-commerce services, utilizing its store network to meet the growing demand for hyperlocal delivery, a popular format among retailers and FMCG companies.

Reliance Retail is bolstering its offerings in the food and beverage segment with the opening of the Armani Café in Mumbai’s Jio World Plaza. This move is part of its strategy to strengthen its premium brands business. Furthermore, Reliance operates 18 outlets of UK-based Pret A Manger, a popular chain known for freshly made food and organic coffee.

Timberland’s return and Reliance’s ongoing expansion reflect the company’s commitment to strengthening its retail presence across multiple sectors in India.

Amazon India has partnered with the National Council of Educational Research and Training (NCERT) to increase the retail availability of textbooks for students from Kindergarten to Class 12, as well as for UPSC aspirants. This collaboration ensures that NCERT books will be available at Maximum Retail Price (MRP) across all serviceable pin codes in India, making genuine educational materials accessible to students nationwide.

The partnership, formalized through a Letter of Engagement (LoE), aims to support students' educational needs by providing doorstep delivery of current and accurate textbooks across India. This initiative focuses on enhancing access to essential learning resources across the country.

Shri Dharmendra Pradhan, Union Minister of Education, Government of India said, "Quality education and ease of living are essential for building a strong and developed nation. This collaboration between NCERT and Amazon India is a step towards ensuring that students and educators have access to genuine, affordable resources that will not only help them in their academic journey but also enhance their overall ease of living. By making NCERT textbooks available through Amazon.in, we are enabling millions of students across India to pursue their education without barriers and with greater convenience."

Saurabh Srivastava, Vice President, Categories at Amazon India added, "Amazon is trusted by millions of Indians across the country every day for making essential products easily accessible, and we believe that quality education should be no exception. By ensuring that genuine NCERT textbooks are available at fair prices, Amazon is playing its part in building a more transparent and reliable educational ecosystem."

In addition to catering to individual consumers, Amazon India will collaborate with NCERT to simplify bulk orders for government agencies and schools, making it easier for institutions to procure textbooks in large volumes. To facilitate this process, NCERT has appointed designated distribution vendors who will coordinate with sellers on Amazon.in to ensure timely deliveries.

A dedicated NCERT Bookstore has been set up on Amazon.in, offering the full range of textbooks at no additional cost to consumers. This partnership aims to create a more transparent and trustworthy educational environment, ensuring that millions of learners across India can access quality education resources.

Big Boy Toyz (BBT) has announced the launch of *Cars.co.in* (CCI), India’s first comprehensive online platform dedicated to buying and selling luxury cars. This move strengthens BBT’s position in India's retail sector, offering a more accessible and efficient way for consumers to purchase high-end vehicles. With over 20 years of expertise in the luxury car market, BBT aims to streamline the process of buying and selling luxury cars, allowing consumers to make informed decisions from the comfort of their homes.

Cars.co.in enters the retail space to become the go-to platform for luxury cars in India. The platform features fast-tracked delivery options, offering nationwide doorstep delivery. This is set to eliminate the significant costs traditionally associated with brick-and-mortar dealerships, such as infrastructure and inventory holding costs. By cutting these expenses, Cars.co.in passes on price benefits to sellers, creating a more transparent and cost-effective selling process.

India’s pre-owned luxury car market has experienced notable growth over the past five years, expanding at an annual rate of 15 percent. According to the Indian Blue Book (IBB), the domestic used car market was valued at $32.44 billion in FY23, and it is projected to more than double to $73 billion by 2028. This growth is driven by a rising middle-income population willing to invest in value-for-money products, as well as improved access to high-quality used cars. Cars.co.in, supported by BBT’s extensive network, addresses the evolving needs of both luxury car buyers and sellers.

BBT Founder and CEO, Jatin Ahuja said, “Since 68 percent of our buyers book cars online without physically seeing them, the launch of Cars.co.in was a natural step for BBT. I believe CCI will soon outgrow BBT, becoming India’s leading platform for pre-owned luxury cars. Currently, car classifieds are the main option for sellers, but CCI offers much more. We manage everything from lead filtration to deal closure, including loan financing, insurance, logistics, and RTO processes. For buyers, we provide high-quality vehicles, seamless delivery across India, and optional extended warranties.”

Kunal Maini, CEO of Cars.co.in added, “Cars.co.in is the only full-fledged e-commerce platform in India that supports not only car owners but also used car dealers and OEM car dealerships in selling their pre-owned vehicles. Our focus is on continuous digital innovation, and we are committed to transforming the luxury car selling experience.”

With a target of selling 400 luxury cars per month, Cars.co.in is set to reshape India’s pre-owned luxury car market. The platform ensures a streamlined experience for both buyers and sellers, whether purchasing a luxury Mercedes, BMW, or Audi, or selling directly to potential buyers. As India’s first e-commerce platform for pre-owned luxury cars, Cars.co.in is redefining how luxury cars are bought and sold, setting new standards in the automotive industry.

Lava International Limited, a prominent Indian smartphone manufacturer, has launched its latest flagship, the Lava AGNI 3, this festive season. The new smartphone, priced at Rs 19,999, brings several advanced features tailored for the tech-savvy generation. Available in three variants – 8GB+128GB without charger, 8GB+128GB with charger, and 8GB+256GB with charger – the AGNI 3 will be available on Amazon starting from October 9th. Pre-booking for the device begins today at 12:00 PM. The smartphone is offered in two color variants, Heather Glass and Pristine Glass, adding to its visual appeal. This launch marks Lava’s continued efforts to push the boundaries of smartphone technology in India’s retail market.

Sumit Singh, Head of Product at Lava International said, “AGNI 3 embodies the fiery spirit of innovation and excellence that defines the series. It’s not just a smartphone; it’s a testament to India’s technological prowess and our commitment to providing quality products with unparalleled user experiences designed in India.”

The Lava AGNI 3 introduces several firsts in its segment. The phone features dual AMOLED displays, with a 6.78-inch 1.5K 3D Curved AMOLED primary display that supports a 120Hz refresh rate, HDR, and 1200 nits of local peak brightness. A secondary 1.74-inch 2D AMOLED display on the back allows users to take selfies using the rear camera, attend calls, receive notifications, and control music.

Powered by the MediaTek Dimensity 7300X processor, the AGNI 3 delivers exceptional performance and energy efficiency. “MediaTek Dimensity 7300X is a flagship-grade chipset designed with best-in-class 4nm process node, enabling excellent performance and power efficiency,” said Anku Jain, Managing Director of MediaTek India. The device is also equipped with a 3rd Gen 2900mm² Vapour Chamber cooling technology to maintain performance during intensive tasks and a flagship X-axis linear motor for precise haptics.

In terms of photography, the AGNI 3 features a triple rear camera setup, including a 50MP Sony sensor with OIS, an 8MP telephoto lens, and an 8MP ultrawide camera. The front-facing 16MP camera is supported by EIS for stable selfies. The smartphone’s battery has a 5000mAh capacity with 66W fast charging, capable of reaching 50 percent charge in under 19 minutes.

The AGNI 3’s design includes a slim, 57° 3D curved glass on both the front and back, and the device has an IP-64 rating for dust and water resistance. Running on Android 14, the phone supports 14 5G bands and offers additional features like Wi-Fi 6e, Bluetooth 5.4, and customizable shortcuts through an Action Key.

Lava has also introduced the "Agni Shapat," which promises three Android upgrades and four years of software updates and security maintenance. Additionally, the "AGNI Mitra" service offers free home replacement for any hardware issues during the warranty period.

Lava continues to enhance its presence in India’s retail smartphone market with this feature-rich device, aiming to cater to customers with innovative technology and dependable customer service.

As India's retail landscape grows, Nine West, a footwear brand from Bata, is increasing its presence by launching on Myntra. With a focus on blending contemporary trends with classic elegance, Nine West aims to enhance women's everyday fashion while solidifying its position in the Indian market. This partnership aligns with the brand’s omni-channel strategy, allowing Nine West to connect with fashion-conscious consumers across India by offering a collection that combines global influences with local styles.

The collection features over 100 designs tailored to the fast-paced lifestyle of urban women in India. From sleek stilettos and classic pumps to versatile mules, slingbacks, flats, sandals, and slides, each piece is crafted for both style and practicality. The range incorporates metallic shades, bold colors, timeless neutrals, and soft pastels, accented by embellishments and studs. Additionally, the collection includes handbags such as monogram totes and sling bags, offering versatile options for different occasions.

Sharad Thakur, VP and Head - E-commerce said, “We are excited to expand our relationship with Myntra with the exclusive online marketplace launch for Nine West. We’ve crafted this collection as a versatile wardrobe for the modern woman, seamlessly blending elegance and practicality to match a fast-paced urban lifestyle. We’re confident these pieces will transform everyday fashion, empowering women to navigate their day with both confidence and style.”

With this collection, Nine West offers a balance of timeless design and modern versatility, enhancing urban fashion for women across India. The range is now available exclusively on Myntra.

Sennes, a brand from The House of Senco, is set to introduce its collections of lab-grown diamond jewelry, perfumes, and premium leather bags to India following its debut in Milan. Sennes aims to make a mark in the retail market by combining global luxury standards with India's artisanal craftsmanship. This move reflects the growing influence of Indian craftsmanship in international luxury, catering to evolving consumer preferences in the Indian retail space.

During Milan Fashion Week, Sennes presented its collection under the theme "The Essence of You," which emphasizes the relationship between personal transformation and the brilliance of diamonds. The collection, featuring lab-grown diamonds and handcrafted leather accessories, represents the brand's entry into the global luxury market. Each piece is crafted by skilled artisans, demonstrating Sennes' dedication to quality and sustainability. From solitaires to bespoke creations, Sennes' diamonds highlight the brand's focus on sustainable and artistic luxury.

Joita Sen, Director Head of Design and Marketing at Senco Gold and Diamond shared, “Sennes is more than just a brand; it reflects our commitment to preserving and celebrating India’s unmatched craftsmanship while embracing modern luxury. Our collection speaks to those who appreciate the artistry, elegance, and find luxury in the quality that Sennes brings to the forefront. With lab-grown diamonds, perfumes, and artisanal leather accessories, we are combining global luxury standards with India’s soul.”

Sennes' introduction to the international market demonstrates its focus on integrating contemporary luxury with India's traditional craftsmanship. The brand's lab-grown diamond jewelry and personalized leather accessories reflect this fusion of modern and classic design elements, merging global trends with Indian heritage.

Sennes also showcased Batua-inspired leather accessories, featuring mother-of-pearl accents and a minimalist logo. The collection is designed for clients seeking timeless elegance and personal customization. Additionally, Sennes' perfume line combines ingredients like Neroli, Mandarin, and Green Stem, offering a refined sensory experience. The brand's Milan showcase embodied its philosophy of blending nature, technology, and craftsmanship to create luxury products for a discerning global audience.

India's leading fashion e-tailer, AJIO has announced the addition of H&M to its platform. This collaboration is set to strengthen H&M’s online presence in India, complementing its existing omni-channel offerings by making its affordable, high-quality fashion more accessible. The partnership adds another top international brand to AJIO's growing retail portfolio.

This move signifies an important step for both brands in India’s competitive e-retail market. While AJIO continues to enhance its international brand lineup, H&M looks to increase its online market share by leveraging AJIO’s expansive digital platform and reach.

The H&M collection on AJIO will feature over 10,000 styles, spanning womenswear, menswear, kidswear, and home décor, with prices starting at Rs 399. This launch brings high-quality fashion to a wider audience at accessible price points.

Vineeth Nair, CEO of AJIO said, “Over the past couple of years, we have expanded our fashion offerings to bring the best international brands to AJIO. The launch of H&M not only diversifies the styles on our platform but also reaffirms our commitment to offering the latest global brands and trends to our customers.”

The partnership will also feature H&M's highly anticipated Autumn/Winter 2024 collection on AJIO. The collection showcases seasonal designs, blending rich tones and textures, and includes a mix of luxurious knits, tailored suits, and statement accessories.

Yanira Ramirez, Country Sales Manager of H&M India added, “At H&M, our mission is to make high-quality fashion accessible to everyone. Our strategic partnership with AJIO furthers this goal, allowing us to reach even more customers across the country. By tapping into AJIO’s strong digital platform, we are committed to enhancing the fashion experience for our customers in India.”

With the addition of H&M, AJIO continues to grow its range of international fashion brands, offering a wider variety of curated styles to Indian consumers. Together, the brands aim to shape the future of fashion in India and beyond.

Dreame Technology, a prominent brand in smart home cleaning appliances, has introduced its latest flagship product, the Dreame X40 Ultra, to the Indian retail market. This robot vacuum and mop brings advanced cleaning technology with minimal human intervention, offering a hands-free solution to household cleaning tasks. Available on Amazon and Dreame’s official website, the Dreame X40 Ultra aims to set new standards in intelligent home cleaning solutions in India.

Manu Sharma, MD, Dreame India said, "The Dreame X40 Ultra represents the pinnacle of home cleaning technology. It goes beyond simple cleaning by learning and adapting to the user's home environment. With its AI-driven mapping, intelligent obstacle avoidance, and industry-leading suction power, the X40 Ultra is designed for those who demand the very best in home care. Our mission is to make life easier for our customers, and the X40 Ultra delivers on that promise by handling even the toughest cleaning challenges effortlessly."

With the introduction of the Dreame X40 Ultra, Dreame Technology continues to expand its presence in India’s retail market, providing advanced solutions for home cleaning.

In an internal email, Amit Agarwal, Amazon's Senior Vice President for Emerging Markets, announced that Samir Kumar will take over as Country Manager for Amazon India, while also continuing his role overseeing Amazon's consumer businesses in the Middle East, South Africa, and Turkey. This transition reflects Amazon’s ongoing focus on expanding its retail presence in India and other emerging markets.

Samir Kumar, who has been with Amazon since 1999, played a key role in the planning and launch of Amazon.in in 2013. Following this leadership shift, the current Amazon India team, which includes Saurabh Srivastava (Categories), Harsh Goyal (Everyday Essentials), Amit Nanda (Marketplace), and Aastha Jain (Growth Initiatives), will now report to Samir. Additionally, Kishore Thota (Emerging Markets Shopping Experience) will report directly to Amit Agarwal.

Samir is collaborating closely with Manish Tiwary to ensure a smooth transition, with plans to officially assume his operational duties for Amazon India starting October 1.

Amit Agarwal said, "I am deeply appreciative of Manish’s leadership in steering Amazon.in to become the de facto starting point for Indians to buy and sell anything online. I wish him the best for his next chapter."

He added that India remains a key priority for Amazon as the company continues to focus on its retail strategies in the region. "We have a strong local leadership bench and, along with Samir’s experiences across Emerging Markets, I am even more optimistic about our future plans to deliver for customers and the business in India," said Agarwal.

AB InBev India, a prominent player in the beer and beverage sector, is strengthening micro-entrepreneurs across India through its partnership with the Open Network for Digital Commerce (ONDC). As part of its 'Swadhaar' program, the initiative focuses on supporting businesses in retail, particularly in rural, semi-rural, and peri-urban areas, by providing access to digital tools and national markets.

The Swadhaar program targets challenges faced by micro-enterprises, especially in the food processing, retail distribution, and related sectors. These small businesses often struggle with limited market access and digital skills, which restrict their growth and income potential. The program is aimed at digitally enabling micro-entrepreneurs, including farmers, micro-businesses, MSMEs, and Kirana stores with an annual turnover of less than Rs 3 crore.

Anasuya Ray, VP–Corporate Affairs, AB InBev India said, "Swadhaar will create an equitable and thriving ecosystem for micro-enterprises. By leveraging the ONDC Network, we aim to bridge the digital divide and unlock multiple opportunities for small businesses. This initiative will not only empower micro-entrepreneurs to expand their e-commerce prospects in the communities we serve but also strengthen our value chain, ensuring that we support and grow alongside our partners at every level."

By 2030, AB InBev India plans to onboard over 5,000 new sellers onto the ONDC Network, contributing to sustainable economic growth in rural communities across India. In its first year, the program aims to empower 500 small-scale sellers in Karnataka, Maharashtra, Uttar Pradesh, Haryana, and West Bengal. Special emphasis will be placed on onboarding women-led enterprises, farmers, nano-businesses, MSMEs, and Kirana stores from diverse sectors such as retail, FMCG, and agro-food.

The ONDC Network, a Government of India initiative, is designed to promote inclusive digital commerce for businesses across India. AB InBev India's Swadhaar program uses the ONDC Network to drive growth in e-commerce and empower small businesses across multiple sectors.

T. Koshy, MD and CEO of ONDC added, "ONDC Network's mission is to democratize digital commerce, enabling businesses of every size to flourish in the online marketplace. AB InBev India's Swadhaar program, harnessing the power of the vast Open Network, perfectly illustrates how we can empower micro-entrepreneurs to overcome geographical barriers and showcase their products to customers nationwide."

NEWME, a notable name in the fast fashion sector in India, has announced a significant advancement with the launch of its 90-minute delivery service. This move positions NEWME as the first and only brand in the fast fashion category to offer such a rapid delivery option, marking a pivotal moment in the retail industry.

Shivam Tripathi, Co-Founder, COO of NEWME stated, “What a momentous day for us at NEWME. Our 90-minute delivery will be the game changer in the fast-fashion industry and we are ecstatic that NEWME is the first and only brand in this category to bring this disruptive idea to life.”

Tripathi emphasized that this initiative is not solely about speed but also about transforming the fashion experience for Gen Z women. “For us, this is not just about speed; it’s about reimagining the fashion experience for Gen Z women who deserve nothing but the best,” he said. The company has navigated various challenges related to operations, logistics, and technology to achieve this milestone. These challenges, including managing longer delivery times in the past, have driven NEWME’s commitment to innovation and customer satisfaction.

The response from customers in the Delhi/NCR region has been overwhelmingly positive. NEWME plans to extend its 90-minute delivery service to Mumbai, Bangalore, and Hyderabad shortly.

Tripathi concluded, “To our customers, team, and everyone who believes in NEWME—thank you for being part of this journey. Together, we’re setting new standards in fashion and customer service.”

Meesho, India’s only true e-commerce marketplace, has released its 'E-commerce Festive Forecast 2024,' offering a comprehensive analysis of how sellers and consumers are preparing for the upcoming festive season. With the e-commerce landscape evolving rapidly, this report provides key insights into consumer shopping preferences and seller strategies, shedding light on India’s growing retail and e-commerce market.

Megha Agarwal, GM of Business at Meesho said, “As we approach the festive season, Meesho’s ‘E-commerce Festive Forecast 2024’ reveals a vibrant landscape of shifting consumer and seller dynamics. While many of our consumers plan to increase their online spending, it’s fascinating to see how social media is reshaping shopping. Half of our users now turn to influencers for product recommendations, highlighting their significant role in driving purchase decisions. Sellers, especially those new to e-commerce, are innovating by venturing into new categories and launching unique products to meet evolving demands. At Meesho, we are excited to support this growth and enhance the festive shopping experience for millions of users across India.”

Key Consumer Trends for the Festive Season:

• Rising E-Commerce Budgets: Over 60 percent of Meesho shoppers plan to increase their online shopping budgets for the festive season, reflecting the growing role of e-commerce in holiday spending.
• Planned vs. Last-Minute Shopping: About 60 percent of respondents are planning their festive purchases in advance, while 24 percent combine pre-planned buys with occasional last-minute shopping. Around 16 percent identify as last-minute shoppers.
• Influencer Impact: 50 percent of respondents rely on influencer affiliate links for trending products, highlighting the increasing role influencers play in shaping consumer decisions. Nearly 70 percent follow social media influencers for product reviews and recommendations.
• FOMO Drives Purchases: Around 40 percent of shoppers are influenced by the "fear of missing out" (FOMO) on popular products, revealing how social media plays a key role in festive shopping.
• Key Decision Drivers: Positive reviews are a top priority for 54 percent of shoppers, while 43 percent are influenced by high-quality content and detailed product information, emphasizing the importance of trust and transparency.

Seller Preparedness for the Festive Season:

• New Entrepreneurs: 75 percent of the surveyed sellers are first-time entrepreneurs, many transitioning from corporate or government jobs, reflecting the appeal of India’s growing e-commerce sector.
• Meesho’s Influence: 44 percent of sellers rely on Meesho’s recommendations to curate festive product offerings, underscoring the platform’s role in shaping business strategies.
• Innovation as a Key Strategy: 65  percent of sellers plan to introduce new products, explore new categories, or invest in seller ads, focusing on product innovation to enhance competitiveness during the festive season.
• Tech Adoption Among SMEs: Around 70 percent of small and medium enterprises (SMEs) use basic tools, while 25 percent have adopted advanced technology solutions like ERP systems and AI analytics, reflecting how technology is shaping the e-commerce landscape.

Meesho’s 'E-commerce Festive Forecast 2024' highlights how the platform’s focus on innovation, social media influence, and technology adoption is driving change in India’s retail sector. As the festive season nears, Meesho continues to democratize e-commerce, offering a seamless shopping experience for millions of users across the country.

boAt, India's leading audio and wearables brand and the world's second-largest, introduces the Storm Call 3 Plus, a premium smartwatch designed to combine style with advanced technology. Featuring Bluetooth calling, built-in GPS for turn-by-turn navigation, and comprehensive health tracking, this smartwatch caters to fitness enthusiasts, tech lovers, and trendsetters. As the retail industry in India continues to embrace wearable tech, boAt brings a versatile solution that seamlessly integrates into daily life.

One of the standout features of the Storm Call 3 Plus is its GPS-powered navigation, powered by MapMyIndia. Whether you're navigating city streets, highways, or hiking trails, the watch provides precise turn-by-turn directions, ensuring users never lose their way. The smartwatch also includes Bluetooth calling, allowing users to make and receive calls directly from their wrist using a built-in dial pad, HD microphone, and speaker. It’s an ideal tool for those with fast-paced lifestyles, enabling connectivity without needing to reach for a phone.

The Storm Call 3 Plus features a large 4.97CM HD display with a resolution of 240x288, delivering sharp visuals and vibrant colors. Its sleek design includes a functional crown and wake gesture, offering smooth access to features. With DIY Watch Face Studio, users can personalize their smartwatch by designing custom faces using photos or patterns, making each watch unique. Rated IP67 for sweat, dust, and water resistance, this durable device is built for both daily use and intense workouts, ensuring it holds up in various environments.

Health and fitness tracking are integral to the Storm Call 3 Plus, with features such as heart rate monitoring, SpO2 tracking, sleep analysis, and energy scores. The Crest App Health Ecosystem provides personalized insights and workout plans, helping users stay on top of their wellness goals. With support for over 700 active modes—ranging from running to yoga—the smartwatch ensures that every workout is tracked and optimized. Users can also participate in Crest App Fitness Challenges, earning boAt Coins that can be redeemed for rewards, offering extra motivation for maintaining an active lifestyle.

Beyond fitness, the Storm Call 3 Plus is packed with essential features for daily life. Emergency SOS ensures users can send alerts during crises, while camera and music controls make it easy to manage photos and playlists from the wrist. Other utilities such as alarms, stopwatches, weather updates, and even games are readily accessible, making this smartwatch a multifunctional tool for connected living.

With a battery life that lasts up to seven days (or two days with Bluetooth calling and Always On Display), the Storm Call 3 Plus is designed to keep up with busy users. Whether navigating, tracking fitness, or staying connected through calls and notifications, this smartwatch provides consistent performance throughout the week, eliminating the need for constant charging.

The Storm Call 3 Plus is a reflection of boAt’s commitment to delivering high-quality, innovative wearables to the Indian market, providing consumers with a device that enhances their fitness, connectivity, and overall lifestyle.

Zepto, India's rapidly expanding consumer internet company, is reshaping how families across the country celebrate Ganesh Chaturthi. With a sharp rise in sales, the company has reported selling 1,500 ready-made modaks per hour, along with a steady 500 modak moulds per hour. This growing demand for both traditional and convenient festive items highlights the shift in consumer behavior this season. The retail trend in India shows a clear preference for a blend of tradition and convenience.

Leading the festive sweet orders is Bengaluru, which accounts for 25 percent of all sweet-related purchases, followed by Mumbai with 18 percent, Delhi NCR with 17 percent, Hyderabad at 12 percent, and Chennai contributing 6 percent. These numbers underline the role of regional preferences in shaping retail demand during Ganesh Chaturthi.

In addition to festive treats, Zepto emphasizes sustainability, selling over 10,000 eco-friendly Ganesh idols across India. Partnering with Svasti, a vendor focused on providing environmentally friendly idols, Zepto empowers over 100 local artisans to ensure a greener celebration nationwide.

Zepto has seen a close contest between two key festive items: laddoos and flowers. With 6,312 kgs of laddoos sold versus 6,860 kgs of flowers delivered, both remain essential elements of the celebration.

Zepto’s efficient delivery system ensures that all essential items, from modak moulds to eco-friendly idols, reach customers' homes within minutes, making the celebration of Ganesh Chaturthi seamless and joyous across India.

In India’s rapidly evolving retail market, fashion brands are vying for the attention of Gen-Z consumers, a group known for their demand for style, quality, and accessibility. As both established and emerging players compete to capture this demographic, the challenge lies in exceeding the expectations of these trend-conscious shoppers. Here’s a look at some of the top options available to Indian consumers today.

Zudio: Zudio has quickly become a preferred destination for shoppers looking for fashionable clothing at affordable prices. The brand emphasizes accessibility without sacrificing style, offering a wide range of categories from casual wear to workwear. With over 550 stores across India, Zudio appeals to a diverse customer base, making it easier for consumers to stay stylish wherever they are. Its frequent collection updates and affordability have solidified Zudio’s place as a sought-after brand for modern Indian shoppers.

FWD by Myntra: FWD, supported by Myntra’s robust shopping platform, provides access to the latest global fashion trends with a variety of stylish options. It has become a favorite among India’s digitally-savvy young consumers. Offering daily fresh drops, FWD ensures that customers stay on-trend without exceeding their budgets. The curated collection ranges from quirky streetwear and athleisure to glamorous party outfits and chic everyday fashion. With shoppable video content, influencer-driven styles, and real-time trend updates, FWD helps shoppers stay ahead in the fashion game.

Urbanic: After the exit of Shein, Urbanic emerged as a popular alternative, particularly among Gen-Z. Known for its stylish streetwear and elegant evening outfits, Urbanic offers a wide array of clothing that reflects the latest global trends. The brand caters to a variety of sizes and styles, making it a popular choice for those who value inclusivity in fashion. Urbanic’s quick adaptation to emerging trends ensures a fresh and updated catalogue, allowing young consumers to stay on top of fashion at accessible prices.

Shein: Despite its ban in India, Shein remains a significant player in the global fashion landscape, and its potential re-entry into the Indian market is highly anticipated. Popular among those under 30, Shein taps into trends with daily fresh drops at affordable prices, appealing to Gen-Z’s desire for quick trend adoption and variety. While Shein’s absence has paved the way for other brands to establish themselves, its return could shake up the market once again.

As Indian consumers continue to evolve in their fashion preferences, the market has responded with diverse options that cater to various tastes and needs. Whether it’s the affordability of Zudio, the trendy offerings of FWD, the inclusivity of Urbanic, or the anticipated return of Shein, the Indian fashion landscape offers ample opportunities for self-expression without compromise.

Philips has appointed Bharath Sesha as Managing Director for the Philips Indian subcontinent, effective September 1, 2024. In this capacity, Sesha will lead Philips' retail and healthcare growth strategy in India, focusing on customer satisfaction and operational excellence. He will oversee the Healthcare business headquartered in Gurgaon and manage Philips' operations across the Philips Innovation Campus (PIC) in Bangalore, the Healthcare Innovation Centre (HIC) in Pune, and Global Business Services (GBS) in Chennai.

Sesha takes over from Daniel Mazon, who served as Vice Chairman and Managing Director for the Philips Indian Subcontinent until April 1, 2024, before moving to a global role at Philips headquarters in the Netherlands.

With over two decades of global experience, Sesha brings a deep understanding of the Indian market, particularly in the pharmaceutical and chemical sectors. His background includes strategic leadership, business development, and operational excellence. Prior to Philips, he was Managing Director at Heubach Colorants India Ltd. Known for his leadership, Sesha has consistently driven teams to achieve strong performance while fostering innovation. He holds a Master's degree in International Management from the Thunderbird School of Global Management and an MBA from the Institute for Technology and Management (ITM).

"I am excited to join Philips and contribute to our mission of improving healthcare accessibility and affordability in India. I look forward to working with our team to bring innovative technologies that address India's unique healthcare needs. We will continue to collaborate with partners and stakeholders to enhance our impact on the lives of millions by expanding access to quality care," Sesha said.

Philips has made significant investments in India, solidifying its position as a leading health tech innovator. Initiatives like the new Philips Innovation Campus (PIC) in Bangalore in 2023 and the upcoming R&D campus at the Healthcare Innovation Centre (HIC) in Pune in 2024 have bolstered the company’s presence and advanced India's role in healthcare innovation and research.

Meesho, India's leading e-commerce marketplace, has appointed Mohit Rajani as its new Chief Product Officer (CPO). Rajani, an experienced product and technology expert, brings a wealth of experience from top tech companies like Meta, Google, and Carta. In his new role, Rajani will oversee Meesho's product management, design, and analytics teams.

"We are pleased to welcome Mohit to the Meesho team. His leadership will play a crucial role in driving product innovation and enhancing customer experience as we continue to scale our platform," said Vidit Aatrey, Founder and CEO of Meesho.

Rajani said, "I have long admired Meesho's impact on e-commerce in India. The company's mission to democratize internet commerce aligns with my passion for creating meaningful products. I look forward to working with Meesho's talented team to build solutions that empower millions of Indians."

Before joining Meesho, Rajani held key leadership roles at several global tech firms. At Meta, he led the monetization efforts for Messenger, growing it into a multi-billion-dollar business. He was also part of the core team at Instagram that launched ads and business products, expanding the platform to over one million advertisers. Most recently, at Carta, Rajani managed a diverse product portfolio and spearheaded initiatives including international expansion and new AI-enabled products.

Rajani holds an MBA from Harvard Business School and a bachelor’s degree in computer science from the Indian Institute of Technology, Delhi.