Shoppers Stop expands reach in Mumbai with launch of 10th department store

India’s leading fashion and beauty destination, Shoppers Stop Ltd, inaugurates its 10th store at Seawoods, Mumbai. The multi-brand store expands its retail footprint in the country with the new store at Seawoods Grand Central Mall, New Mumbai.

Popular TV actress Dipika Kakar Ibrahim visited the newly launched Shoppers Stop store for a meet and greet session with her fans and customers at the store. In addition to this, the actress also engaged with customers through an interesting radio integration in-store.

Uma Talreja, Customer Care Associate, Chief of Marketing & Customer Officer, said, “The company aspires to be an omnichannel online leader in the fashion and beauty offerings through a strong footprint backed by technology innovations. We have 2 existing stores in New Mumbai and to cater to the evolving needs of our customers in the nearby vicinity, the 3rd store is opened as a boutique store at Seawoods. We need stores closer to where people hang out to spend more time and money on experiences and premium offerings.”

With the launch of the new store, the fashion and beauty destination is currently spread across 85 stores in 40 cities.

New Mumbai Outlet

Spread over a retail space of approximately 15,000 square feet, the store offers the latest on-trend fashion and massive to premium beauty brands. Inspired by the energy of the vibrant emirate, the store design reflects the variety of urban experiences visitors expect in concept stores.

To emphasise the diversity of products and categories in the store and to give the customer intuitive orientation at the same time, each department such as apparels, beauty, fashion accessories and home among others has been designed as a distinct neighbourhood. Each category zone is characterised with individual materials and architectural elements which will appeal to our core customers comprising of young families, professionals and youth.

The interior materials and colour palette together create an environment to sharply highlight the brands' fashion offerings. The trial rooms are designed especially for the category they are servicing with the use of interesting forms and graphics.

25th anniversary of First Citizen

Shoppers Stop Ltd also celebrates the 25th anniversary of India’s first and foremost retail loyalty programme, First Citizen. With over 6.5M customers, the brand has become the most coveted and longest-running loyalty programme in the country.

Under this programme, customers who sign up for the First Citizen membership with Shoppers Stop can enjoy several exclusive offers and special privileges.