Shoppers Stop, India’s leading premier fashion and beauty destination has roped in Sanya Malhotra as a brand ambassador for select private brands, to further emphasize the continued focus on their Private Brands as an important strategic pillar.
This is in sync with Shoppers Stop’s strategy to strengthen engagement with women shoppers and simultaneously build their private label portfolio.
Sanya’s cheerful, warm, welcoming, and vibrant personality resonates well with Shoppers Stop’s brand positioning. Her social presence, her playful and cheerful personality coupled with her style quotient, will help Shoppers Stop connect better across various geographies via its private labels.
READ MORE: The Body Shop at Shoppers Stop, Gvk Hyd
Venu Nair, Customer Care Associate, MD, and CEO at Shoppers Stop said, “Private brands continue to be a strategic pillar for Shoppers Stop. We maintain a significant emphasis on increasing our Private Brands share. We are confident that having Sanya Malhotra for our private brands will help create a better resonance with our consumers. She beautifully fits in with the brand’s ethos and has a great persona to connect with the customers across geographies.”