The coronavirus outbreak and subsequent lockdown is throwing supply chains into disarray across India. While states like Orissa are allowing the full functioning of ecommerce players and the Union Government is allowing the plying of goods carriers so as to gradually restart the economy - our infection curve is beginning to spike again. Aside from this - a phenomenal amount of labour which is crucial to unorganised supply chains is impacting the flow and supply of essential goods and commodities. Add to that, the extension of the lockdown has already impacted India’s economic projections from several analyst firms.
ShopX, India's leading B2B and B2B2C commerce platform, has announced the launch of Retail360: a comprehensive digital distribution and marketing platform for small and large brands. The solution was in a private beta for the last six months and is the first step in creating a distributed supply chain from a managed marketplace. In the first phase, brands will have the potential to access nearly 200,000 retailers in 24 states. The solution aims to make commerce simpler for all of India’s retailers.
Retail360 allows brands to not only distribute products across the country, but also digitally communicate in real time with millions of retailers, launch new products and collect granular data. In addition to a high-tech and digitized supply chain, it also offers “contactless sales” which allows brands to collect demand without sending salespeople to stores. Other innovations include:
· Extremely efficient ShopX supply chain across 500+ towns and 9000+ pin codes
· “Contactless sales” using the ShopX App
· ShopX.TV for direct video marketing to retailers
· Full digital payments across the value chain, which helps in low liquidity times like today
· Microsite for each brand- direct control over their products, prices and marketing
· Rich Data & Analytics delivered directly to the brands using a live interactive console
· New product introduction/innovation support using phygital Go-To-Market
· B2B2C support for supporting consumer awareness and marketing
· Complete control to brands over their distribution and marketing
· Complimentary to current offline channels of brands, no sales cannibalization
· Fully Flexible and configurable
This initiative strives to improve how India’s essentials and goods have been made available across the country owing to the small retailer (kirana). Equipping them with better access to brands will bode well not just during a lockdown but when we emerge in the era of the low-touch economy too