Sid’s Farm, a premium dairy brand based in Telangana, has launched its app for the people of Hyderabad. The consumers can order from the comfort of home; cow milk, buffalo milk, ghee, butter, paneer, cow curd, and buffalo curd. The users across the areas in Hyderabad can place orders before 10 pm, delivered them before 7 am at the doorstep. The users can download the app from Playstore on android and IOS.
On the launch of his app, Kishore Indukuri, Founder, Sid’s Farm, said, "We have seen a metamorphosis in the consumer behavior and patterns who are adapting to an entirely new way of living. Moreover, the pandemic has made life convenient, and consumers are also seeking more comfort in ordering online or using the app."
"As per Deloitte’s Global State of Consumer Tracker study, more than 70 percent of Indians are 'the convenience seeker' willing to spend more on convenience. To focus more on the convenient consumer, we are innovating ways to add more value to our consumers," he further added.
The brand already has a presence in 100 stores across the regions and e-commerce platforms like Bigbasket, Amazon, Flipkart. This value addition of an app provides an opportunity for the consumers with comfort, ease of use, and convenience where users can subscribe, pause or resume the delivery of essentials.
The company performs 27 tests based on FSSAI (Food Safety and Standards Authority of India), legal standards of milk and milk products. The milk daily undergoes physical testing, chemical testing, and microbiological testing. These tests rule out any common additives used in the market such as fat and solids-not-fat (SNF), urea, sugar, maltodextrin, antibiotics, ammonium compounds, pesticides, toxic chemicals, and bacterial contamination.