Simpolo Strengthens Offline Presence, Opens its first 'Exclusive' Showroom in Virar
Simpolo Strengthens Offline Presence, Opens its first 'Exclusive' Showroom in Virar

Showcasing the company's production and technological excellence in one place, Simpolo Vitrified Pvt Ltd - one of India's leading and innovative tiles brands has inaugurated its first exclusive showroom 'Simpolo Gallery' in Virar, Mumbai. 

Spread in the area of 2,200 sq ft, the exclusive showroom in Virar offers an exclusive and elegant range of tiles and sanitaryware including Simpolo's best-selling products i.e Dry Granula, Sintered Compact Surface among others. Hrithik Roshan is the brand ambassador of Simpolo Vitrified.

The exclusive showroom is opened in franchisee model in association with M/s Infiniti Ceramica Pvt. Ltd and strategically located at 211, 2nd Floor, Kingston Court, Opposite Old Viva College, Virar West (Maharashtra) – 401303. The showroom was inaugurated on 23 December 2021 in the presence of Chief Guest, Mr. Kshitij Hitendra Thakur, MLA - Nala Sopara, and Mr. Bharat Aghara, CMO, Simpolo Group.

Bharat Aghara, CMO, Simpolo Group, said, “This showroom promises to take tile shopping to a different level of richness in design and visual experience that will make some of the premium brands rethink their strategies competing in Virar. Trusted for reliability, adaptability, innovation, quality consciousness, Simpolo Vitrified has created a strong brand identity which is recognized globally."

Virar showroom is expected to meet all the tiling needs of every classy House Builder, Architect and is aimed at adding style statement and enriching the indoor space. An innovative collection of company's most exquisite designs and versatile range including company's bestselling range 1200x2400 Dry Granula first in class along with 1200x1800 Posh Surface, Sintered compact surfaces, 16 mm Rockdeck Series for outdoor applications, Kitchen top, Double Charge, and Glazed Vitrified tiles, wall tiles, etc will be on the display at the showroom. The displays are designed to give customers a feel of how each tile will look in its actual use and inspire designers to go further from there.

Simpolo Vitrified is aiming to become among the top players in Maharashtra ceramic industry with 29 exclusive showrooms, more than 400 dealer-sub dealers networks, and touchpoints. In the coming time, the company will be opening more showrooms and strengthening its dealer-distributor network in the state. Mumbai and Maharashtra's tiles industry has been witnessing a strong growth year-on-year due to the vibrancy of Corporate India, steadily growing infrastructure activity, real estate, and housing sector. 

Jitu Paleja, VP–West A, Simpolo Vitrified, said, “Virar is well known for its elite taste and sense of aesthetics. With the showroom, we hope to match up with their requirements by offering an exclusive range of products to them and their clients and customers who always prefer the best when it comes to home décor.”

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