Singapore’s fashionable and premium shoe-label Pazzion, known for its chic collection and modish yet comfy shoes for women, has been launched on the e-commerce giant Amazon India. The launch will enable the trendiest shoe brand to reach over millions of fashion-conscious women in India.
After debuting its flagship store in India at DLF Avenue Mall, Saket in August 2020, Pazzion, the high-end shoe brand, has now set foot in the e-commerce business.
Pazzion’s online store on Amazon India has currently 14 styles of shoes live from its newest collection and the brand is planning to introduce 203 SKUs in the upcoming days.
Manisha Malik, Master Franchisee & India Head, Pazzion, said, “Being one of the most reliable e-commerce platforms in India, Amazon will help us leverage the online fashion shoppers by reaching out to more customers. As a leading e-tailer in India, Amazon has a lot of active users, which makes it convenient for us to tap more patrons across the country. Being a new brand in India, we are persistent in delivering the best of our styles to the doorsteps of our customers. We are delighted about this association and look forward to making Pazzion accessible to the new style-savvy women across the country.”
Known for its finest leather shoes, Pazzion emphasizes a lot on quality, comfort mixed with great craftsmanship. With the launch on Amazon India, the brand reinforces its omnichannel strategy by being available online as well as offline.
WoodenStreet, a prominent home furniture and decor brand in India, has exhibited significant growth, boasting approximately a 50 percent increase in margins compared to the previous year. Founded in 2015 by Lokendra Ranawat, Dinesh Pratap Singh, Virendra Ranawat, and Vikas Baheti, the Rajasthan-based startup recently announced remarkable growth for FY22-23.
The company achieved a revenue of approximately Rs 200 crore for FY22-23 and has set an ambitious target of Rs 500 crore for FY23-24, signaling its determination to further expand its operations.
WoodenStreet has been maintaining a consistent annual growth rate of 60-65 percent in India since its inception. Notably, the company's margins surged by 50 percent compared to the previous fiscal year, and it has managed to maintain a positive EBIDTA of Rs 8 crore, highlighting its operational efficiency.
In an era dominated by digital platforms, WoodenStreet has successfully balanced its online and offline presence. The company has opened more than 45 new stores in the last 12 months.
WoodenStreet has strategically expanded its physical presence over the years, with over 90 Experience Centers throughout India and warehouses and R&D Units covering an extensive area of over 20 lakhs sq ft.
Lokendra Ranawat, CEO of WoodenStreet, stated, "As we set our goals for FY23-24, we're excited to introduce innovations to consolidate our market position further. Our commitment to investing in new stores remains unchanged, and we plan to open 300 stores in the next 24 months. Our growth story in FY22-23 is more than just an economic achievement. It's a validation of our continuous efforts to innovate, grow, and, most importantly, to serve our customers better each day."
To diversify and enhance the customer experience, WoodenStreet is introducing two new sub-verticals this year, namely Earthy Threads and Lightstreet. Lightstreet aims to revolutionize home illumination by offering functional and aesthetically pleasing designs. Earthy Threads, on the other hand, is venturing into the realm of soft furnishings, combining traditional artistry with contemporary sensibilities.
As WoodenStreet embarks on another fiscal year, it is evident that the brand is not merely pursuing numerical growth but is on a mission to redefine India's furniture and home decor landscape.
Founded in 2015, the brand presently operates over 90 experience stores across India and maintains a network of more than 350 delivery hubs, offering a vast selection of over 30,000 home furniture, decor, and home furnishing products.
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