Skincare Brand, Prolixr Joins GlobalBees' House of Brands

Under the deal, Prolixr's founders and team members will become a part of the GlobalBees family and continue delivering new premium quality products to their customers
Skincare Brand, Prolixr Joins GlobalBees’ House of Brands

Making an entrance in the personal care vertical, GlobalBees, an aggregator of digital brands, has acquired home-grown millennial skincare brand Prolixr which has revolutionized the skincare segment in the country with its innovative products.

Prolixr is co-founded by Jayesh Hans, Mayur Mahajan and Aditya Sharma. The company identified a gap in the skincare segment where traditional brands offered global products with minimum consideration of the Indian ecosystem. It developed high-quality, affordable, and International standard products with progressive formulations that catered to Indian skin types.

A Major Business Deal 

The brand has innovated to create effective skincare products such as detoxifying sea algae face masks, scrubs, very berry moisturizers, science-backed serums, and more. With the acquisition of the new age brand, GlobalBees has entered the personal care industry, which is expected to reach $37.2 billion in India by the year 2025.

“The Prolixr team has a deep understanding of what the youth are looking for in their skincare regimen. The company has established itself as a market leader in its niche. With its unique offerings, proprietary products, and undisputed know-how, the brand has a strong growth potential to disrupt the skincare market globally. We look forward to turbocharging Prolixr’s growth curve as a GlobalBees’ portfolio brand,” Nitin Agarwal, CEO at GlobalBees, said. 

Future Plans 

The company’s products have struck a chord with the millennials. It is synonymous with clean, fun, and effective beauty and its products are perfect for the fast-paced millennial life, as it brings forth an easy-to-use and effective range of products. 

“This is a turning point for our company. We embarked on establishing Prolixr as an innovator in skincare wellness by creating research-backed products that appeal to the differentiated needs of the youth of this country. With GlobalBees, we strive to make our home-grown brand a leader in the Indian and global skincare market,” Mayur Mahajan, Co-founder at Prolixr said.

The founders and over 25 team members of Prolixr will become a part of the GlobalBees family and continue delivering new premium quality products to their customers. At present, the company is listed on more than 25 marketplaces such as Nykaa, Amazon, and Purplle.

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