Designed by an expert team of dermatologists and founded by the acclaimed duo in the personal care category, Ghazal and Varun Alagh, The Derma Co is a skincare brand created using highly effective science-based ingredients. Started as a Direct-to-Consumer channel business, the brand is now retailing across leading marketplaces such as Amazon, Nykaa, and Flipkart. With this, The Derma Co. is set to becoming the fastest-growing skincare brand with the goal of achieving a Rs 100 cr run-rate by FY2022.
While the skincare market is valued at Rs 70,000 crore, propositions with science-based active ingredients are new but fast-growing. The Derma Co. has been created to bring effective science-based ingredients in the concentration required to solve the consumer’s skin concern. Currently, The Derma Co. offers products for pigmentation, acne, open pores, dull skin, dandruff, and hair fall; with plans to launch new products monthly.
With a firm belief in transparency, The Derma Co. discloses the percentage of potent ingredients on the front of the packaging itself; while offering products that are cruelty-free, completely safe, and free of parabens and silicones. Designed using hardworking science-based ingredients, The Derma Co. believes that everyone should be able to live life without filters by treating skin concerns from within and reveal the beautiful skin they are born in.
Varun Alagh, Co-founder and CEO, Honasa Consumer Pvt. Ltd., said, "With successfully establishing and scaling up Mamaearth in the last four years, we have been able to build playbooks and tools to establish brands. This gives us the confidence to diversify into creating newer brands to solve the prevailing millennial concerns. In fact, consumers today are warming up to specialized products and are looking for expert skincare solutions. Hence, now is the right time to introduce such products and grow with the increasing demand."
"We already cater to a consumer base of half a million millennials across top metros, such as Delhi, Mumbai, Bangalore, Hyderabad, and Chennai. With the recent expansion into the marketplace, we look to democratize clinical formulations and make it accessible to everyone," he added.