Skinella has collaborated with India’s most prominent beauty products platform Nykaa. With this partnership, the skincare brand is targeting to strengthen its online presence, brand awareness and overall revenue.
Skinella offers skincare products made with the power of superfoods. Its entire range of products (except lip balms) is now available on Nykaa’s unique multi-product platform.
The brand aims that Nykaa will account for 10% of its e-commerce sales in just 1 year, generating revenues to the tune of Rs 10 lakh.
Dolly Kumar, Founder & Director, Cosmic Nutracos Solutions Pvt Ltd, the parent company of Skinella, said, “Nykaa, being one of the most popular beauty platforms for those within the same age bracket, is the perfect fit for Skinella. Our young target audience relates to platforms like Nykaa and in fact, almost 60 percent of our target audience uses this platform. Needless to say, we are very excited about this association and we are looking forward to the mutual growth that this association will enable.”
Team Nykaa added, “We are delighted with this new association with Skinella, a fresh and competitive skincare brand that provides products which are made with superfoods. Since Nykaa has a complete skincare collection, we are happy to work together and add this new and innovative range of products to our family.”
Besides Nykaa, Skinella is also available at other leading e-commerce platforms such as Amazon and Flipkart. The brand also has a presence pan India in leading retail outlets. It has also expanded its presence globally in countries like Nepal, Bhutan, Dubai, Myanmar and Cambodia.