Smartphone maker Vivo mulls aggressive offline expansion, plans to add 250 exclusive stores in 2020

The company has also added its first concept store in Thane, Maharashtra and plans to add 20 such stores shortly.
Smartphone maker Vivo mulls aggressive offline expansion, plans to add 250 exclusive stores in 2020

Vivo has recently launched its new a new experiential flagship store in Thane, Maharashtra. Newely launched concept store features dedicated gaming, virtual reality and customer interaction zones that will allow smartphone enthusiasts to engage with Vivo products and experience cutting-edge technology in an immersive environment. The company plans to add 20 such stores in near future in pursuit of offering distinct customer experience.

While launch the company also announced that there is a plan to expand the retail network of exclusive store by adding over 250 exclusive stores this year.

While addressing the media Nipun Marya, Director-Brand Strategy, Vivo India said, "Keeping customer centricity at the core, we at Vivo strive to offer our customers unique retail experiences. The offline channel has been an essential part of our go-to-market strategy, and we shall continue to invest in this channel. We intend to launch more than 250 exclusive stores in 2020, taking the total number to 600."

According to research firm IDC, Vivo captured the second spot (behind Xiaomi) in the smartphone shipment tally with 18.8 per cent share (6.9 million units) in December quarter 2019. On a full-year basis, it ranked at the third spot after Xiaomi and Samsung.

 

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