Snacking Brand TagZ Foods Gets $500K Funding; to Increase Distribution to New Cities

TagZ Foods, a Bengaluru-based snacking brand focused on the urban GenZ, has secured $500,000 in pre-Series A funding, led by Venture Catalysts, an integrated incubator, and early-stage investor. The round has also seen participation from Dharamveer Chouhan (Co-Founder, Zostel), Dhruv Toshniwal (Co-Founder, The Pant Project), and Loy Halder (Managing Director, Goldman Sachs) among others.

The company will use the funds to improve its distribution and production capacity to other cities in the country.

Apoorva Ranjan Sharma, Co-Founder and Managing Director, Venture Catalysts, said, “There is currently a major tech-led transformation afoot in the Indian snack food industry. TagZ Foods is at the forefront of this disruption with its innovative manufacturing processes and specialised foodtech.”

Founded by Anish Basu Roy and Sagar Bhalotia in 2019, TagZ Foods claims to be the first brand in India to manufacture popped potato chips, which are neither fried, nor baked, and have 50% less fat. The startup utilises cutting-edge food technology to make potato chips that claim to have no cholesterol, no transfat, no artificial colors, or preservatives.

TagZ Foods is available on all online platforms like Amazon, Big Basket, Supr Daily, Grofers, and others. The brand also has an offline presence with more than 1,000 premium retail stores in Bengaluru and other cities.

Anish Basu Roy, Co-Founder, TagZ Foods, stated, “Our mission is to bring global innovation in foodtech for the Indian GenZ consumers, with our lips-smacking and better-for-you snacking experiences. At the same time, we want to help this future generation beat obesity and truly enjoy active passions such as travel, outdoors, and sports. After all, life is much more than mobile games and binge-watching.”

“Also, we are a 100 percent made-in-India product and have already helped over 2.5 lakh consumers shift to fitter potato chips and quit the fatty fried ones,” he added.