Snapdeal, one of India's largest value e-commerce companies, has launched an initiative to connect COVID-19 patients with potential plasma donors. Using its wide reach in India across smaller towns & cities, Snapdeal has created an easy-to-use platform called "Sanjeevani" accessible via the website and mobile app.
Patients and donors can register themselves with their mobile numbers/email ids and provide relevant information like blood group, location, age, and donor recovery date. After registering, Snapdeal's algorithm will look for relevant matches and connect patients with potential donors.
Sanjeevani was first launched to help the employees of Snapdeal find possible donors. But given that it has been especially hard to find eligible plasma donors at this time, Snapdeal has opened this platform for everyone.
Sanjeevani will also help raise awareness on the importance of plasma donation and encourage recovered COVID-19 patients to donate.
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