Snapdeal Now Covers 27,000+ Pin Codes Across India
Snapdeal Now Covers 27,000+ Pin Codes Across India

Snapdeal, India’s leading value-focused e-commerce platform, has grown its network by expanding to additional 1,300 pin codes in 2020 to now cover 27,000+ pin codes across India.

The network expansion was started in May 2020 and is powered exclusively by more than 30 regional logistics players who have expertise in serving their local markets. The selection of regional players is a conscious one with the intent to boost the capabilities of smaller players by giving them a chance to work directly with large platforms, rather than only as sub-vendors to large logistics companies.

Snapdeal’s various tech tools have helped quickly onboard new partners. As part of the network integration, Snapdeal offers a technology backbone integration with the logistics partners that allows partners to track in real-time the status of parcels as they move across the network.

The choice of local partners for the network was triggered by Covid-related disruption, which saw online orders grow from smaller cities. At the same, smaller logistics companies continued to face increasing adversity due to disruption in the industry payments cycle and a backlog of undelivered packets.

The familiarity of regional players with local operating conditions has also helped some of the ground-level disruptions that were linked to the evolving nature of localised lockdowns in the early part of this year.

Snapdeal is exploring deals with many more courier firms to grow its logistics network in the next year to cater to the growing e-commerce in small towns.

Snapdeal Now Covers 27,000+ Pin Codes Across India

According to Snapdeal, "We want to empower the local logistics players with technology and create a service quality which is better than self-owned logistics networks. The addition of local courier partners is a conscious choice to ensure that the gains of e-commerce are limited not only to buyers and sellers, but also create opportunities for local service providers to grow their businesses. We are happy with the progress made so far and we are looking forward to signing up more such partnerships in the coming year."

"The integration of local service providers is the part that was so far missing in the emerging ecosystem that connects buyers in smaller cities to sellers in thriving non-metro business hubs," the Spokesperson added.”

Snapdeal currently serves over 27000 pin codes in India. In addition to forging new partnerships with regional players, Snapdeal also works extensively with large logistics firms like Bluedart, Delhivery, FedEx, and Xpressbees.

As part of similar initiatives to support local partners, Snapdeal had, earlier in July this year, chosen to launch its new call centre in Shimla rather than locating the same in metro cities, as is the norm.

Snapdeal’s focus on providing a deep assortment of value-priced merchandise has enabled e-commerce to grow beyond only branded products and urban consumers. Snapdeal is focused on Bharat and nearly 90% of Snapdeal’s buyers come from outside metro cities. Most of the sellers on the platform also come from non-metro hubs like Meerut, Ludhiana, Tirupur, Jaipur, Panipat, Surat, Rajkot, etc.

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Retail India News: Somany Impresa Group Appoints Shashvat Somany as Head of Strategy
Retail India News: Somany Impresa Group Appoints Shashvat Somany as Head of Strategy

Somany Impresa Group has announced the appointment of Shashvat Somany as the Head of Strategy. This strategic move signifies a significant step in the Group's expansive plans across its various companies, including AGI Greenpac, Hindware Home Innovation Limited, and Hindware Limited. Shashvat will play a crucial role in shaping the long-term strategic direction, collaborating closely with business leaders for the Group's ambitious growth and diversification.

In his new role, Shashvat will take charge of steering the Group's innovation and business expansion initiatives. His primary focus will be on leading AGI's global expansion initiatives, formulating a strategic roadmap to establish a strong international presence. Shashvat will also be tasked with exploring strategic partnerships, fostering innovative collaborations, and evaluating potential ventures to further enhance the Group's presence in the building products and packaging products sector.

Beyond these strategic initiatives, Shashvat will concentrate on enhancing the capabilities of the data and analytics teams, contributing to the Group's digitalization efforts. His primary objective is to ensure a comprehensive and forward-looking integration of technology across the businesses, positioning Somany Impresa Group for success in the digital age.

"I am thrilled to embark on this new chapter with Somany Impresa Group. The Group's commitment to innovation and forward-thinking approach is truly inspiring. I am confident that my experience and collaborative spirit will contribute to our ambitious expansion and diversification goals,” said Shashvat Somany, Head of Strategy, Somany Impresa Group.


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