Snapdeal Strengthens Energy Efficient Products' Category

Snapdeal's sale of 4 or 5-star rated electrical products rises drastically as more Indians stay home.
Snapdeal Strengthens its Energy Efficient Products’ Category

Snapdeal, India’s value-focused e-commerce platform, has partnered with dealers and manufacturers of energy-efficient products and appliances, as users increasingly adopt energy-efficiency products to manage rising electricity bills due to greater time being spent at home.

People are now opting for electrical appliances with higher star ratings to save electricity. Two of every five electrical appliances sold on Snapdeal has been a 4 or 5 star rated appliance or product. 

The focus on boosting the availability of energy-saving products has seen the assortment for popular items like geysers, solar kettles, smart power strips/multi-plugs, solar lights, and LED lights grow on the platform.

With the drop in temperature in north India and the work from the home regime, shoppers from Delhi and Chandigarh have been the biggest buyers of energy-efficient water geysers, blower heaters, and oil heaters on Snapdeal in recent times.  

Solar lights remained the most bought item by people from tier-II and tier-III cities. New age products like smart switches, plug, and bulbs are some of the top-selling energy-saving products. Water-saving faucets are also popular.

95 percent of the sellers in this category are registered from tier-II and tier-III cities. The new products are geared for the use of India’s small towns. Most of the sellers are from Coimbatore, Kanpur, Kochi, Gandhinagar, Thiruvananthapuram, Haridwar, and Aurangabad.  

A Snapdeal spokesperson said, “The ongoing pandemic has led buyers to spend more time at home. Due to higher electricity bills and because of increased availability of energy-efficient products, there is more thoughtful buying for such products.” 

The energy demand in India has moved up considerably since 2002, however, it has seen its steepest decline of 6 percent in 2020 due to the lockdown, according to the International Energy Agency. The demand for electricity has however picked up steadily as lockdown measures were gradually softened. Considering the current usage pattern of non-renewable energy sources, demand-side energy management is essential. 

Snapdeal delivers to more than 27,000 pin codes across India.

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