Solethreads Plans an Aggressive Expansion Across India
Solethreads Plans an Aggressive Expansion Across India

Solethreads, a leading casual footwear brand that started in 2019, is all set to increase its retail footprint by 5X in 2022. After establishing its presence in more than 400 multi-brand outlets early this year, Solethreads will close this financial year with a presence in more than 2,000 stores. 

The young footwear start-up which is the winner of Amazon Global Seller Accelerator 2022, is already making a mark with more than 150 percent YOY growth in its online customer base and is well placed to repeat the same success in the offline space. 

With the recent expansion, the company aims to be present across the top 100 cities of India. 

Sumant Kakaria, CEO and Founder said, "This year our revenue grew more than 4X in multi-brand outlets, by adopting agile supply chain methodologies and consistent design innovations, which makes for a high growth retail partnership. The brand has also forayed into large format retail with Metro shoes, and it has been a very successful partnership with our products already available in over 200 of their stores pan India."

Imran Virji -Director, Regal Shoes said,” We are very happy to partner with leading open footwear brand Solethreads. We have closely seen their potential and we have our trust in the brand and the category. We are sure that our customers will be happy with the Solethreads products in our stores."

In the last financial year, Solethreads significantly optimized its production as well as service infrastructure for both agility and efficiency. With nationwide refill and no MOQ policy, Solethreads is able to widen its distributor network across the nation faster than any start-up in its category. 

With one of the shortest re-stocking cycles for its Distributors, Solethreads never compromises on operational efficacy. Their attitude of staying on top of trends and quality makes for a very productive partnership,” said Rahul Chopra of Stellar Corporation who is one of the 20+ distributors who vouches for the efficient service machinery of Solethreads in the northern region. 

Even in southern India, the story is no different as Suresh Menon of Frontline Sales, Kerala said, “Solethreads' products are without any doubt at par with international brands we have worked with in the past but what is more encouraging is how Solethreads has become our go-to brand for casual open footwear, which is a very fast-moving category in South India. This speaks volumes about the potential Solethreads has.

Solethreads is not only targeting to expand in traditional distribution retail but has an ambitious goal to penetrate large format retail stores and specialty retail as well. To facilitate this, they have brought Lokesh Chopra on board as the Director of Retail Sales. Lokesh, who comes with an experience of 25+ years in Footwear, Apparel, and Lifestyle domains, is leading the expansion from the front.

India is the most promising market, with the potential to become the largest producer and consumer of non-leather footwear.  It's projected to grow 8 folds by 2030. Globally, the majority of footwear consumption has become nonleather and India is witnessing a similar trend. Demand for casual footwear like flip flops, slippers, casual shoes, and Sneakers will significantly increase as the consumer demands both style and comfort. We at Solethreads promise to address this need for our customers and consumers,” added Lokesh Chopra.

Armed with these audacious goals and a strong team, Solethreads will be a player to watch out for in the Indian footwear market.

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