adidas Strengthens its Mobile Presence

Appinventiv has teamed up with adidas to help create an immersive experience on its mobile application, which will be reaching out to more than 1 million people globally.
adidas Strengthens its Mobile Presence

Appinventiv, a leading digital transformation company has helped advance the largest sports merchandise brand Adidas’ global presence in more than 3 countries. 

Appinventiv has teamed up with adidas to help create an immersive experience on its mobile application, which will be reaching out to more than 1 million people globally.

Available on both iOS and android the mobile app was launched with unique customer experiences, elevating experiential online retail and that has enabled adidas to acquire new users across multiple regions globally. 

Post the successful completion of the project, the application now has more than 2 million downloads, and based on the insights shared by the brand, adidas, is in the process of acquiring more than 500K new customers in the Middle East region next year.

Appinventiv has worked with many reputed brands across industries like Dominos, KFC, Pizza Hut, Krispy Kreme, Asian Bank, IKEA, KPMG, BCG, and the likes. It was roped in by adidas to widen its customer access. The ideal demographics for adidas are millennials and the brand was eager to unleash its potential to a larger consumer base. And that is what Appinventiv focused on to create a convenient, hassle-free shopping experience for customers on mobile and expand the web-centric brand to mobile through a dedicated application.

Appinventiv helped the sportswear giant with the conceptualization and localization, user flow, designing, app development, and deployment. During the entire project, Appinvetiv ensured it abided by the brand’s design system and since the app was to launch in multiple regions the team also streamlined multi-currency and multi-lingual integration.

READ MORE: adidas Ropes in Palak Kohli to its Elite Athlete Roster

Peeyush Singh, Director, Appinventiv said, “We were thrilled to team up with adidas and help it with its digital transformation journey, We used industry-loved technologies and frameworks (like Algolia, React Native, Javascript, and Redux, etc.) across native Android and iOS and backend to build an engaging shopping experience for the brand’s Middle Eastern users. To make the experience immersive, we implemented a strategic cache management system for faster application performance and the elimination of redundancy. Push notification on the other hand increased the app engagement and conversion rate”

“We added complex animations and video components on the main landing page, to give the application a YouTube-like engaging feel. Every frontend effort we made was directed towards bettering the application quality,” he said.

R K Pendyala, IT Head, adidas said, “With little presence on mobile in the Middle Eastern region, we wanted to outsource the app development to a company that could understand as well as execute our requirements efficiently. When we saw AppInventiv’s vast portfolio of clients followed by having a discussion meeting, we knew it was the right company that could fulfill all our requirements.”

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