Studds strengthens retail footprint by opening 2nd EBO in Mumbai

With this launch, the company now operates seven outlets across the country.

Studds Accessories, the two-wheeler helmet manufacturer, has opened its second state-of-the-art, Exclusive Brand Outlet (EBO) in the suburban area of Goregaon, Mumbai. 

With this launch, the company now operates seven outlets across the country. Studds’ other exclusive brand outlets are already operational at Dehradun, Rohtak, Kochi, Mumbai, Bengaluru, and Vijayawada.

The new EBO will be featuring products from the company’s two flagship brands, including Studds and SMK, and will be available for customers across the city.

Sidhartha Bhushan Khurana, Managing Director, Studds Accessories Ltd, said, “Maharashtra is an important market for STUDDS and we believe that our products will appeal to distinct customer profiles in the region. With our EBOs, we are delivering on our vision of having a strong network across the nation.”

New Mumbai Outlet

The newly launched EBO in Mumbai offers a wide range of premium helmets and two-wheeler accessories like side boxes, top boxes, biking gloves, rain suits, and biking goggles.

The outlet has been indigenously designed to provide unparalleled in-store experience. It acts as a one-stop-shop for riding community, looking to buy from a wide range of new-age helmets with advanced head protection technology.

This EBO will be featuring a comprehensive range of exclusive products from Studds and SMK, thereby, presenting an exciting and contemporary portfolio to customers.

SMK, a premium brand, was conceptualized in Europe. It is popular among the biking community for its comfort, style, and value-added features.

“Being the world’s largest two-wheeler helmet manufacturers, we are inclined with the Government’s policy to promote road safety amongst the riders in the country. We also plan to add an advanced range of headgears and accessories in due course of time. Our objective is to take the brand to masses and transform their riding experience,” Khurana further added.

Future Plans

Studds Accessories is aiming at launching fifteen Exclusive Brand Outlets across the country by the end of FY'20.

Due to the rising demands for two-wheeler accessories, the firm eyes to double its manufacturing capacity in helmets and motorcycle accessories in the coming years.