SUGAR Cosmetics, a cult-favorite amongst Gen Z and millennials, is one of the fastest-growing premium beauty brands in India. Launched in 2015, the brand has quickly made its way into most makeup aficionado’s vanity. With its clutter-breaking persona, signature low-poly packaging, and chart-topping products, SUGAR is the makeup of choice for bold, independent women who refuse to be stereotyped into roles. The brand has approx. 500+ SKUs to date and is now foraying into merchandising with its first-ever SUGAR Merch Station.
This line of merchandise built by SUGAR will now be available on the brand’s website and app exclusively. Termed as the SUGAR Merch Station, the collection consists of a Glampacker Duffle Bag, Serial Sipper Water Bottle, and Grip Trip Pop Socket.
SUGAR Cosmetics has been a staunch believer in creating brand recall by extending the space a brand occupies in a consumer’s life into other aspects of their lifestyle. After receiving continuous positive customer feedback on their limited edition range of merchandise, SUGAR Cosmetics had to provide for this consumer demand.
The SUGAR Merch Station is a culmination of its most loved merchandise, providing consumer value and some more brand love onto SUGAR loyalists.