Homegrown babycare brand, SuperBottoms has raised Rs 3.5 crore in venture debt funding from Alteria Capital. The company makes the original skin and eco-friendly cloth diaper, SuperBottoms UNO, potty training products, and accessories for babies as well as moms.
The fresh capital will be used to expand its product portfolio to meet the growing demand for innovative and sustainable products for babies and kids. The company has recently ventured into the kids' segment by launching kids' underwear and sustainable sheet detergent.
“We have grown into a much-loved brand thanks to the immense trust the customers have put in our innovative, high-quality, and zero compromise sustainable products. Now, we want to widen our product portfolio to reach out to a wider base of customers and as well as extend the lifecycle of the customers with us. We are truly very excited by the partnership with Alteria Capital,” Pallavi Utagi, Founder and Mom-in-Chief at SuperBottoms said.
The company has raised $2.7 million from DSG Consumer Partners and Saama Capital over and above the seed funding from Titan Capital and Venture Catalysts to date.
“We are very excited to partner SuperBottoms. We have closely watched their growth over the last few years and have seen the genuine brand love they garner. Their products and customer-centricity is par excellence and gives us great confidence,” Ankit Agarwal, Partner at Alteria Capital said.
Alteria Capital is one of the leading venture debt providers with Rs 2800 crore across 2 funds. It has received Rs 1,800 crore commitments from domestic investors for its second venture debt fund. It has backed Rebel Foods, Deal share, BharatPe, Lendingkart, Zestmoney, Dunzo, Mensa Brands, Spinny, Stanza, Melorra, Mfine, Cars24, Loadshare, LBB, Beato, Maverix, Country Delight, Clover, Happay, Cropin, Exotel, Onco, Nua, Damensch, Bombay Shirt Company, Sunstone Eduversity and Universal Sportsbiz, among others.
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