SUGAR Cosmetics has introduced its new brick-and-mortar store in Surat, Gujarat. Situated at VR Mall in Surat, the newly launched store accommodates superior products across the entire brand’s make-up and skincare range.
VR Mall store
The new store is an exclusively built brand outlet aiming at redefining the shopping experience of all the makeup lovers in the city.
SUGAR Cosmetics targets to provide an in-store healthy ambience to its visitors due to the store’s launch amid pandemic. The store has also adopted all mandatory measures to offer customer safety.
Due to the ongoing Coronavirus, the store has been unveiled following strict health and safety guidelines put in place.
Expansion in tier 2 cities
SUGAR Cosmetics earns 70% of its revenue from the metro cities, according to a report released in 2019.
However, the brand’s idea of strengthening its footprint in tier 2 cities evolved after the success of its experimental booth set up at Siliguri in West Bengal in 2019.