Suumaya Industries Acquires Majority Stake of 51 pc in payAgri

This is a landmark deal to build Suumaya Agro as a holistic agri business and drive the sector significantly.
Suumaya Industries Acquires Majority Stake of 51 pc in payAgri

Suumaya Industries Ltd. is an emerging diversified conglomerate group having recently ventured into the agri-commodity business through its 100 percent subsidiary Suumaya Agro Ltd. The company has acquired the majority of 51 percent stake in payAgri Innovations Pvt. Ltd., a tech-driven agri and food business company solving the problems of key actors - farmers, processors, and consumers in the agri value chain, for an undisclosed valuation under the able and dynamic leadership of Ushik Gala, Chairman & Managing Director.

Suumaya Industries has continued its accelerated growth momentum and showcased exemplary performance in the first quarter of FY2021- 22 due to its diversification and aggressive growth strategy into the agri commodities business. The company is building a holistic agri business model to explore multiple avenues like B2B, B2C through its retail foray, corporate, etc. payAgri’s ‘Seed 2 fork’ phygital business model, with a strong farm-gate supply chain expertise and holistic selling capabilities, thrives to create a better livelihood for farmers and good value for consumers.

Ushik Gala, Chairman & Managing Director of Suumaya Industries Limited, said, “Suumaya Industries has embarked onto an ambitious journey with Suumaya 2.0 Strategy. Diversifying into agribusiness is a new pathway for the company which is unfolding new opportunities and markets for us. The company has already made substantial inroads into the segment and we are almost certain that this highly scalable and sustainable business would be the next big growth engine for the company. Agri business has been instrumental in the robust financial performance of the company. Within few months, the company is positioned as one of the leading organized players in the agri value chain. In line with this vision, the company is also exploring various inorganic opportunities to be recognised as a significant player driving the sector in unchartered frontiers.

“The company through our wholly-owned subsidiary Suumaya Agro Ltd. is acquiring payAgri, a fast-growing ‘Seed 2 fork’ start-up poised to become a global leader in agri & food business. This will enable Suumaya Agro to gain a strong foothold in the Agri Value Chain business in India. Agri business is witnessing strong traction. We would be differentiating our approach in the entire Agri Value Chain and endeavor to be a dominant player in the segment,” he added.

“The capital infusion by Suumaya Industries will help drive the growth and expansion of payAgri as a farmer-centric value chain focused hybrid bulk & retail supply chain model. We are excited to partner with Rajkumar KVM and Rajeev Kaimal, both first-generation entrepreneurs, who have created a strong business through their market acumen and perseverance. There is a great synergy as it will give access to Suumaya in the Southern markets, entry into higher value agri commodities as well as a wider range of customers, and a vast access to the farmers' network which are the key strengths of payAgri,” he further stated.

The investment in payAgri not only underlines the company's commitment to exponentially grow the agri business but also sees huge potential in the new commerce agri-fintech which will further boost the digital ecosystem for millions of farmers, consumers, and agro & food MSMEs. 

KVM Rajkumar, Co-Founder & MD (Bulk Value Chain Business), payAgri Innovations Pvt. Ltd., told, “We are building a unique and workable ‘seed to fork model’ with a focus on Spices and Grain value chains. We are excited to see the acceptance and appreciation from our B2B  customers, especially Food Processing MSME customers for our quality and supply reliability. We never failed to honor supply commitment irrespective of pandemic and flood situations. We plan to scale up our bulk value chain business by onboarding 100+ MSME & Overseas buyers and increase our wallet share to min. 50% of their procurement requirements in the coming 12 months. We are delighted to have Suumaya Agro as our investor as they can leverage their huge business network to propel us to achieve fast-track growth, besides their equity investment and continuous working capital support. The investment will help us to invest in critical farm-gate & supply chain infrastructure, expand our FarmConnect Hubs within and outside India and also strengthen our tech platforms.”

Rajeev G Kaimal, Co-Founder & MD (Products & FinTech Business), payAgri Innovations Pvt. Ltd., affirmed, “At payAgri, we aimed to build a sustainable inclusive model in the Agri Value chain space keeping farmer interest at the core. The solutions that we provide from market linkage, technology linkage to financial linkage not only help farmers and farmer institutions but also the various actors in the value chain. With this investment support from Suumaya, we aimed to take this model across geographies in the coming months and establish ourselves as a prominent player in the Agri Value Chain space providing unique tailor-made market and financial solutions to the various value chain players.”

payAgri presents Suumaya Industries with an exciting and differentiated opportunity to have a meaningful play in the agri business. The company has built a healthy portfolio of the Farmer and Farmer Institution Intervention through payAgri model. The number of Farmer Producer Organisations (FPOs) registered with payagri is 70 whereas the number of farmer members covered is 70,000 and the number of farmers produces and products listed on payAgri online Market are 210. 

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