At a time when people are skeptical about the advantages of shopping only Indian, Swadesi offers renewed clarity through a platform that has a vast evolving range of homegrown products, made with internationally aligned practices and global standards, at the click of a button.
Taking inspired cues from India’s historic and monumental self-reliant past and the relevance of the #Aatmanirbhar Bharat Initiative in the current economic climate, Swadesi brings the much-needed focus towards supporting the Indian market and making people aware of the importance of local self-sufficiency. With the Indian infrastructure, knowledge, and tech currently at par with leading nations, Swadesi aggregates superior products from diverse categories, be it fashion, accessories, footwear, home decor, men & women apparel, personal care, and grooming, amongst others.
Aiming to be one of the most voluminous Indian marketplaces on the Internet, Swadesi is an endeavor in boosting the homegrown Indian brands that want to find their way into more Indian homes and eventually across the globe. A mighty vision, led by a powerful team of experienced entrepreneurs, Madhav Dhir and Srishti Dhir, Swadesi means business - one that helps foster the local brands, sellers, and our country’s renowned manufacturing process by making life even easier for the Indian customers. Not to mention, with basic access to the internet along with the power of e-commerce, these brands and small businesses alike will get the support they need to thrive.
Being 100 percent Indian-owned, with only products from the country, Swadesi is working towards helping create jobs across sectors, supporting all kinds of local businesses, and doing its part in boosting the Indian economy. Swadesi wants to take on international e-commerce and imported brands by working gradually towards becoming the largest e-retailer for Indian goods and offerings.
Geared with a user-friendly online interface, dedicated customer service, quick deliveries with a robust logistics system, Swadesi’s core focus is to ensure an easy shopping experience for everyone from one of the largest ranges of SKUs within an Indian e-commerce store. A powerful, yet easy-to-use search engine in the web store and app, makes it possible for customers to find products after a few minutes of searching, without ever leaving the comfort of their spaces.
Founded by Madhav Dhir and Sristhi Dhir, Swadesi wants to address the gap in the market of Indian products that are locally manufactured by companies registered in India. The vision of the company is to provide an alternative marketplace aggregator for discerning and progressive customers who want to provide Indian businesses and consequently, the Indian economy, the boost it needs. However, value is a two-way street, and listing with Swadesi will provide lasting benefits, preferential margins, and access to a larger network of customers who appreciate your product with the added caveat of supporting homegrown brands and small businesses.
With close to 1,000 vendors on board and counting, Swadesi is encouraging more Indian brands to be registered as vendor partners and be a part of Swadesi’s constantly growing ecosystem of brands that reflect India’s globally relevant products.
WoodenStreet, a prominent home furniture and decor brand in India, has exhibited significant growth, boasting approximately a 50 percent increase in margins compared to the previous year. Founded in 2015 by Lokendra Ranawat, Dinesh Pratap Singh, Virendra Ranawat, and Vikas Baheti, the Rajasthan-based startup recently announced remarkable growth for FY22-23.
The company achieved a revenue of approximately Rs 200 crore for FY22-23 and has set an ambitious target of Rs 500 crore for FY23-24, signaling its determination to further expand its operations.
WoodenStreet has been maintaining a consistent annual growth rate of 60-65 percent in India since its inception. Notably, the company's margins surged by 50 percent compared to the previous fiscal year, and it has managed to maintain a positive EBIDTA of Rs 8 crore, highlighting its operational efficiency.
In an era dominated by digital platforms, WoodenStreet has successfully balanced its online and offline presence. The company has opened more than 45 new stores in the last 12 months.
WoodenStreet has strategically expanded its physical presence over the years, with over 90 Experience Centers throughout India and warehouses and R&D Units covering an extensive area of over 20 lakhs sq ft.
Lokendra Ranawat, CEO of WoodenStreet, stated, "As we set our goals for FY23-24, we're excited to introduce innovations to consolidate our market position further. Our commitment to investing in new stores remains unchanged, and we plan to open 300 stores in the next 24 months. Our growth story in FY22-23 is more than just an economic achievement. It's a validation of our continuous efforts to innovate, grow, and, most importantly, to serve our customers better each day."
To diversify and enhance the customer experience, WoodenStreet is introducing two new sub-verticals this year, namely Earthy Threads and Lightstreet. Lightstreet aims to revolutionize home illumination by offering functional and aesthetically pleasing designs. Earthy Threads, on the other hand, is venturing into the realm of soft furnishings, combining traditional artistry with contemporary sensibilities.
As WoodenStreet embarks on another fiscal year, it is evident that the brand is not merely pursuing numerical growth but is on a mission to redefine India's furniture and home decor landscape.
Founded in 2015, the brand presently operates over 90 experience stores across India and maintains a network of more than 350 delivery hubs, offering a vast selection of over 30,000 home furniture, decor, and home furnishing products.
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