Swedish-Indian startup Näck has launched its health and wellness digital platform with a lineup of 2 plant-based products, Immunity Boost, which is formulated with Natural Astaxanthin, and a 100 percent vegan Plant Protein Powder. Both products are formulated in Sweden and manufactured in India. In addition to these products, the wellness platform will also facilitate services to encourage self-care in its truest sense by offering the opportunity to book sessions with mental health experts, certiﬁed ﬁtness trainers, and nutritionists.
Näck aims to simplify the modern wellness movement with healthy products and conversations and make the complex world of supplements easy to understand, access and beneﬁt from.
On their place in the industry, Malin Petersson, Co-Founder, and Co-CEO, Näck, said, “I think we all deserve products we can rely on, but in an industry ﬁlled with magic pills, false claims, and made up labels, trust is a scarcity. Näck is a Swedish word that translates to 'Naked', and that is what our entire foundation is built on - transparency and honesty in all aspects of our business. We deliver high-quality products, based on science, using methods we're proud to reveal. Moreover, our products are designed to be seen. Supplements are of no use if they are forgotten in your kitchen cabinet. Therefore, Näck is designed by keeping a neat, minimalistic, and modern appeal in mind. A burst of goodness you can keep in the open.”
The Immunity Boost is formulated with Natural Astaxanthin, the most powerful antioxidant known to science. It is sourced from microalgae cultivated in Sweden by AstaReal. Various clinical studies have found that when compared with Vitamin C and Vitamin E, Astaxanthin has been shown to be 550X to 6000X more potent.
Astaxanthin has been known to strengthen immune response, enhance antibody production, as well as improve the texture of the skin, boost muscle endurance and also help combat eye fatigue. In addition, the Immunity Boost by Näck makes use of soft gel made from starch instead of bovine gelatine, making it a 100 percent vegan capsule.
The second offering, Plant Protein Powder, combines protein from yellow peas and rice to make a complete essential amino acid proﬁle that is superior to any single plant protein source. The formulation is also free from gluten, lactose, sugar, soy, GMO, ﬁllers, and preservatives. Näck wants to revolutionize the way people approach protein powders with their new product - Plant Protein. Its unﬂavoured formula makes it ideal for adding to any food or beverage without interfering with the taste.
Näck believes in using business as a force for good. By taking conscious steps to limit their environmental impact, they want to make positive contributions to society.
Kapiva, a homegrown Ayurveda brand operating in the direct-to-consumer space, has revealed the reconfiguration of its founding team. In this announcement, Shantanu, currently COO, and Anuj Sharma, CRO, will be elevated to Co-Founders. This strategic move aims to tap into the vast potential within the Ayurveda and wellness sector. Shantanu's primary focus will be on advancing the brand as a strategic asset, along with curating science-backed products. Meanwhile, Anuj will concentrate on integrating technology to seamlessly deliver comprehensive health outcomes.
The adoption of Ayurvedic offerings has surged globally, particularly in the post-pandemic era. This demand has been fueled by factors like heightened awareness about preventive measures, increased disposable income, and government initiatives supporting traditional medicinal systems. According to industry reports, this market is projected to grow by $6.81 billion from 2021 to 2026, with a compound annual growth rate (CAGR) of 15.32 percent.
Shantanu brings extensive experience in marketing and e-commerce from his roles at Uniqlo and P&G across India, Southeast Asia, and China. Collaborating closely with Ameve, he will accelerate Kapiva's growth by penetrating deeper into the Indian market. Joining Shantanu is Anuj Sharma, a seasoned growth leader who has previously worked with brands like Myntra and Disney+ Hotstar. Anuj has been spearheading the brand's journey as the Chief Revenue Officer (CRO) for the past 2.5 years.
He will be focused on enhancing the tech infrastructure, developing innovative solutions to enhance health outcomes, and driving profitability and sales across different regions. Their collective expertise, combined with Ameve's vision, is poised to elevate Kapiva's standing in the wellness industry.
Ameve Sharma, Co-Founder of Kapiva, stated, “Shantanu and Anuj have made significant contributions to Kapiva’s journey over the last 2 years. Their expertise and experience have propelled the brand's sales fourfold during this period. I'm thrilled to join forces with them to further enhance awareness and adoption in this industry. We strongly believe this is just the beginning, with substantial untapped potential waiting to be unlocked."
Shantanu, Co-Founder of Kapiva (Formerly COO), expressed, "Kapiva is one of the fastest-growing startups in the country. I am thrilled to be part of its journey and contribute to its success. I believe Ayurveda has the potential to positively impact lives, similar to the way Yoga has worldwide. We are gearing up to reshape the narrative of Ayurveda."
"We are entering an exciting phase in an industry that is shaping the future. I am immensely thrilled to join visionaries Ameve and Shantanu on this journey. Together, we can empower global consumers with holistic and contemporary solutions, and align with the government's vision to position India on the global stage by elevating Ayurveda as a significant export," added Anuj Sharma, Co-Founder, Kapiva (Formerly CRO).
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