D2C Startups

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The funding round was led by Artha Venture Fund along with key investors including The DotIn Network, Shiprocket - Huddle Accelerator, Flawless Company Family office and other marquee angels.
According to Tracxn, a market intelligence company, the D2C market is on its way to cross $100 billion by 2025 as nearly 800 D2C startups have emerged in the Indian market in the last couple of years and is expected to increase exponentially.
The amount raised will be utilized to expand the company's distribution - both online and offline, enter new geographies, and foray into new complementary categories.
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