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The 'Smart Marketing Solution', which was unveiled at the summit will help Indian suppliers market their products at the right prices using big data.
To speed up the onboarding process, Tmall Global's incubator program is rolling out an English-language customer-service and self-service registration system for brands,
Lazada operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam and has 560 million consumers in the region.
Alibaba, which is listed on the New York Stock Exchange, is one of the world's biggest tech companies listed offshore. Others include Baidu Inc, Inc and Tencent Holdings Ltd.
Tencent will get about a third of the shares on offer and the deal will be completed by the middle of next month.