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The Company believes that combining the experienced team and Skechers' proven sales and marketing capabilities will allow it to grow the brand.
The brand is planning to provide good quality products at accessible prices in the 'Casual & Sports Lifestyle' segments.
As the part of distribution scale up strategy the company plans to open 50 standalone stores in current financial year taking the total count to over 350 stores.
The Survey said the government needs to take up a number of labour reforms to overcome the obstacles of employment generation and also bring in the Goods and Services Tax (GST) for tax rationalisation.
The new brand identity represents brand's commitment of building successful business relationships and delivering quality products to the ever evolving customers.
The company plans to launch its range of footwear next year and the estimate investment is Rs 90 crore in the category by 2020. It expects a turnover of Rs 325 crore this year.
Spykar is known as a men's wear brand and soon it expects to accelerate its women's division to contribute to 30 percent of sales by 2020.
Paragon, one of the country's largest selling footwear brands, is aiming to achieve Rs 5,000 crore turnover by 2020, as against the current Rs 1,400 crore.