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The new investorKTB and existing investors,Tiger Global ManagementandSequoia Capital, have also participated in this funding round.
Online grocery firm Grofers has announced that it is partnering with local entrepreneurs to help with last mile delivery, a model that it expects will be used to deliver half of its overall order volumes.
Grofers' range of private label is priced approximately 5 to 50 per cent lower than the market price for popular brands in these categories, it claimed.
With recently raised Rs 400 crore fresh funding, the company aims to upsize the fleet delivery to 50 e-rickshaws on Delhi-NCR roads.
With the Smart Bachat Club membership users of Grofers will now be able to buy from over 3000 items in the quantity of their choice without having to buy in bulk.