With this entry of the Myntra Fashion Brands into the region, the company is largely betting on casual wear categories, which form a major portion of the business in its domestic market.
Myntra
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3.5 million customers shop during the 12th edition of Myntra's EORS
Over 7 lakh new customers shopped during the 12th ...
Myntra announces the 12th edition of EORS; geared to handle 20,000 orders per minute
Myntra has scaled up the collection for Myntra Fas...
The company aims at providing essential protective masks to customers during the lockdown One of the few of its kind, the re-usable outdoor mask offers a 3 layer particle filtration system to shield against particulate matter and microbes
Myntra forays into luxury segment with Pernia's Pop Up Shop
Now, about 25 Indian designer wear labels like Rit...
Myntra to now offer alteration services at shoppers' doorstep
Initially, Myntra has launched the service in Delh...
Indian shoppers can now buy Tissot premium watches from Myntra
The brand’s latest and most cutting edge timepiece...
US-based kids wear brand OshKosh B'Gosh launched in India by Myntra
In India, the kids' fashion market stands at $7 bi...
Myntra's private lifestyle brand Taavi to revive Indian textile craft
The fashion brand sells apparel for men and women ...
H&M collaborates with Myntra to boost online presence
In March 2018, the company also launched its own d...
Fashion e-tailer Myntra to build 30 experience centres
The move is in line with fashion e-tailer’s effort...
Myntra associates with Fossil Group to introduce BMW watches in India
With this partnership, Fossil Group is further unv...
Australia's Cotton On forays into India via Myntra
AVS Global Network, a retailer of global fashion b...
Myntra in talks with Under Armour for offline business
If the deal finalises, Under Armour will become th...
Myntra launches 'Roadster Go' store in Bengaluru with self-checkout
The newly launched store is a 100% RFID (Radio-fre...
Myntra ropes in Virat, Anushka as its first brand ambassadors
Myntra has roped in Virat Kohli and Anushka Sharma...
Myntra partners with Fossil Group to launch watches powered by AI
The collection has been launched under three secti...
H&M partners with Myntra, Jabong to sell merchandise online in India
Last year, the Swedish retailer had launched its e...
Myntra's Roadster introduces new range of Augmented Reality t-shirts
These talking tees have a readable AR code in it t...
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