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In order to tap growing demand for herbal products in the international market, direct selling company Amway has announced its exclusive plans to take indigenously manufactured range to international markets.
Industry experts feel the Noida food park will help Patanjali to strengthen its food business by ramping up production, create new packaged food verticals.
The megastore will have a dedicated Vaidya (medical service provider) who will treat patients free of cost and a Divya Pharmacy that stores the complete range of Ayurvedic products offered by the brand.
The new entrant in Ayurveda and herbal products field will spend this amount on mass media advertising, outdoor campaigns and below-the-line marketing across the country to support its expansion plan of opening 1,000 stores in the country.
The FMCG behemoth has entered the telecom sector by launching Swadeshi Samriddhi SIM cards, in alliance with Bharat Sanchar Nigam Limited (BSNL).
The annual revenue generated by the plaintiff from the sale of its products under the mark Patanjali in the financial year 2016-17 was Rs 9,000 crore.
Yoga Guru Ramdev's Patanjali Ayurveda after making headway into several markets is planning to enter the e-commerce industries
Patanjali Ayurved Limited was established in 2006 by Ramdev along with Acharya Balkrishna with the objective of establishing science of Ayurveda in accordance and coordination with the latest technology and ancient wisdom
Yoga guru Ramdev on Sunday said his consumer products company is in the process of acquiring land in Jammu and Kashmir to set up a unit there and would also offer jobs to youth in the state.