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Snapdeal will integrate GoKwik's AI-Model that studies customer behavior across various stages of the shopping funnel by analyzing over 200+ parameters, including historical data and customer behavioral patterns, etc.
Outlining its growth strategy, Snapdeal said the company intends to create a distribution channel through offline stores, partnering with existing neighborhood stores and new franchisees, across the country as part of its expansion plans.
Himanshu will lead various functions at Snapdeal to drive the company's Bharat-focused, value commerce strategy and steer various growth-related and operational initiatives
The growth has been driven by users replenishing their wardrobe to meet WFH clothing needs ('Zoom fashion' that includes mostly waist-up garments like t-shirts, shirts and tops).