Taneira (from Titan Company Limited), a label for the Indian woman who loves to express herself in six yards of elegance, launched a new collection of handcrafted handloom sarees on Nykaa Fashion, the multi-brand e-commerce fashion platform.
For those who love the form and fall of the saree, this collection is a quintessential wardrobe staple in handloom cotton, with the perfect infusion of contemporary design and craftsmanship.
Taneira's collection on Nykaa Fashion unveils signature styles from different weaving regions of India-Bengal, Chettinad, and Ujjain, in myriad colors and designs. Patterned borders, buttis, geometric motifs, and stripes feature prominently in each yard.
Every Taneira saree reflects different facets of beauty, craft, and consciousness in a collection that is rooted in Indian weaving traditions and is yet progressive in expression. Taneira is for the Indian woman with a penchant for a unique voice of design, workmanship, weaves, traditional handcrafts in pure, natural fabrics.
Nykaa Fashion also features a collection of classic Kanjeevarams and temple sarees in silk by Taneira, that would be ideal for intimate celebrations this year.