Tanishq has re-launched its vast retail network of 356 stores across 216 towns in a phased-wise manner. The stores have been reopened in accordance with all the regulations mandated by various state governments.
Ajoy Chawla, CEO (Jewelry Division), Titan Company Limited, said, “Safety, care and rebuilding confidence is our biggest priority as we restart operations.”
Simultaneously, the jewelry retailer has unveiled antimicrobial jewellery in certain markets as a pilot project. Antimicrobial jewelry is being offered in certain categories like chains and rings, which feature specially coated layers that self-disinfect the surface and impede any further microbial growth.
At present, the antimicrobial jewelry range is available in stores across Chennai and Lucknow, with further launches planned in Kolkata, Hyderabad followed by other key markets.
The company said in a statement, “Tanishq remains committed to being the safest retail spaces for customers and has taken drastic measures such as deep cleaning measures, advanced technology air purifiers to filter out viruses and bacteria, to ensure the safety of in-store staff, karigars and customers.”
Additionally, the brand is providing the customers with an option to use a hybrid model to select jewelry pieces either through appointment booking or video calling. Customers can select their jewelry either through virtual try-on or on the endless aisle and pay from their homes by using the safe payment option of pay from home and get home delivery of products.