Trent Ltd, the retail arm of Tata Group, is eyeing 10 percent of its sales from its new shopping site ‘westside.com’ in the next four years.
Currently, Westside runs 169 stores in 88 cities, with its large-format outlets selling branded apparel, footwear and accessories, apart from home furnishings and decor largely through its owned labels.
Earlier, Tata Unistore, running the e-commerce platform Tata CLiQ, exclusively sold Westside branded products. However, Westside was carved out into a separate e-commerce site delivering to 14,000 pin codes late last year. This has been attributed to the consumer pivot to online shopping that picked up during India’s Coronavirus lockdown.
P. Venkatesalu, Executive Director, Finance, and Chief Financial Officer, Trent, said, “We have always been present online through TataCliq with an exclusive Westside online storefront. The pandemic has only accelerated consumer sentiment to buy online and .com is just an additional storefront where we wanted to improve the look and feel of the site and include a larger range of products which was not possible on Cliq.”
“While it is too early to predict the site’s standalone performance, sales are growing 30 percent month-on-month. As it is a standalone site, it is too early to talk about the evolution of sales, but we are optimistic. So far, the demand for fashion retail is moving in the right direction across all channels. Our conversions are stronger than we expected," he added.