Tata Salt, one of the most trusted brands and pioneers of the salt iodization movement in India, has launched Tata Salt Immuno.
This new product is a category-first innovation in the edible salt segment in India. Along with mandated iodization, the product has added zinc, which is known to support a healthy immune system. The product has hit Delhi-NCR markets this month.
Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products, shared, "Post Pandemic, consumers have a heightened awareness of health, immunity, and wellness. As pioneers of the branded Iodized salt category in India, it has been our constant effort to innovate and deliver differentiated value-added products that deliver upon the changing needs of customers. Tata Salt Immuno offers consumers a category-first unique proposition of added Zinc, developed specially to address the need for products that may aid consumers in their health journey.”
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