Tata Starbucks Private Ltd. today announced its signature merchandise will be available through Flipkart, India`s homegrown e-commerce marketplace across India. With the new digital feature, customers can easily access Starbucks products, including custom mugs, tumblers, cold cups, and more, through the Flipkart India app and online website. Customers can also soon order coffee brewing equipment from the comfort of their own home.
The relationship with Flipkart represents the next evolution of Tata Starbucks' commitment to expand its digital relationship with customers. By utilizing Flipkart’s e-commerce capabilities, Starbucks aims to extend the reach of the Starbucks Experience beyond the existing 12 cities where Starbucks currently operates and even in those cities where Starbucks does not have a store, to better serve the needs of customers in communities across the region.
Navin Gurnaney, CEO, Tata Starbucks Private Limited, said, “By investing in partnerships like Flipkart, Tata Starbucks is able to bring a digital experience that surprises, delights and delivers an elevated Starbucks Experience to customers in India, anywhere, and any time. This partnership will allow us to connect with customers in more ways than ever through premium, curated Starbucks merchandise and convenient experience that reflects the same service and quality that our customers have come to love and expect from us in our stores.”
Nishant Gupta, Senior Director, Beauty, General Merchandise and Home, Flipkart, added, “We are excited to partner with Starbucks to bring their merchandise onto our platform. We have constantly partnered with brands that bring delight to our consumers. As consumers increasingly look to e-commerce for all their needs, we are encouraged to be the medium that fulfills their needs and supports their shopping journey.”
Customers can order official Starbucks merchandise through the Flipkart India mobile app and website with pricing consistent across in-store and online stores and ranging between Rs 650 to Rs 2,200.
The digital partnership with Flipkart builds on the company’s recently announced Mobile order and pay using the Starbucks India App. Tata Starbucks also offers online delivery through food delivery apps, and contactless ordering services via WhatsApp and QR code ordering in select stores across India.